您需要在2021年使用的顶级社交媒体工具

You already know how important社交媒体is to increase brand awareness, generate more leads, and ultimately score more conversions.

The world is on social media —其中的50％, at least — so if you want your product, service, and mission to reach the maximum amount of people, your business needs to be on social media, too.

However, social media can beextremelytime-consuming. It also spans so many diverse tasks, ranging from data-based activities like tracking analytics, to creative jobs such as designing graphics.

It can be difficult to find the skills and manpower needed to execute agood social media strategy— which is why you need social media tools to help you out.

Below, we'll cover the top社交媒体toolsyou should be using in 2021 to help you save time and increase conversions.

What makes for a good social media tool?

尽管“社交媒体工具”一词非常通用，并且可以适用于广泛的服务，但您的顶级社交媒体工具应该拥有一些关键功能。

它可以节省您的时间。

The goal of a社交媒体toolis to save you time while getting similar — or better — results than you could without it. Look for social media tools that automate a process, but make sure the process still happens correctly, since some shortcuts might be too fast and therefore won't focus on quality.

It helps you increase brand awareness.

社交媒体最大的好处之一是它增加您的能力brand awareness, which is why each social media tool you select should perform its services with brand awareness in mind.

也许您选择的工具是一个编辑平台，例如Lightroom, which can help you create images to match the rest of your feed. Or, maybe it's an Instagram scheduler likeLaterso you can preview your profile before you post images. Whatever the case may be, social media tools should focus largely on brand awareness.

It's easy to use.

Social media tools are only a time-saver if they're easy and intuitive. Each tool you select should be super user-friendly so that, if needed, your accounting team could edit photos and your creative, right-brained writers could still use the analytics function to track daily social metrics.

Many social media tools provide tutorials on their websites. Others, such asKicksta, have top-notch customer service so you can get immediate expert advice if you need help getting off the ground.

It's affordable.

Social media tools should be affordable (and most of them are). Many high-quality social media tools are even free, such as theUnfoldapp, which is perfect for creating Instagram stories.

With social media tools, there's no need for you to go back and forth with the accounting department trying to get your budget approved. Most social media tools are already budget-friendly so all you need to do is sign up.

It keeps you organized.

One of the ways social media tools save you time is by keeping you organized, so make sure the social media tools you decide to use are efficient and tidy.

例如，HubSpot's Social Inbox toolhelps you prioritize your social media interactions, and graphic design websiteCanvasaves your designs so you can go back and edit them later.

1. HubSpot's Social Inbox Tool

Price:Starts at $800/month, included in the营销Hub Professional tier

HubSpot's Social Inbox toolsaves you valuable time while still optimizing your social efforts. Schedule your posts, integrate your social networks with your blog, and monitor messages and mentions so you can nurture new leads.

HubSpot also integrates all of your marketing with your CRM, so it's easy to figure out how many leads and customers you're receiving directly from social media. "HubSpot Marketing Hub … puts the potential of corporate marketing within everyone's reach,"one customer says.

2. Kicksta

Price:Starts at $49/month for individual creatives

Kickstais an Instagram growth service that helps you get more organic followers on your Instagram business account. Using your company account, the growth service "likes" around 30,000 photos a month on carefully-targeted accounts. Those users — real people, not spam bots or fake accounts — will begin to follow your account, increasing your brand awareness.

Kicksta is a good fit for any industry and provides a friendly, responsive, and helpful customer success team. "Kicksta helps introduce new audiences to our brand while providing consistent organic Instagram growth,"says Ryan Beltran原始晶粒手表公司的首席执行官。bob全站app“这是伟大的for social proof too!"

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3. Lightroom

Price:Starts at $9.99/month

Adobe'sLightroomproduct is a tool that lets you organize and edit photos. Since social media is all about visuals, it's critical your business's social media accounts showcase vibrant, on-brand photos.

Sliders, filters, and many other features make Lightroom a user-friendly tool to create beautiful photos even if you don't have much editing experience. Lightroom is available for both mobile and desktop, and best of all, changes made on one device immediately apply to all devices.

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4. Canva

Price:免费，或起价为$ 9.95/月

Canva是一个易于使用的图形设计网站,你呢can create custom, on-brand graphics for your company's social media accounts. The website has dozens of templates -- everything from Facebook banners to Instagram stories to Twitter posts -- so if starting from scratch to create social graphics seems intimidating, use a template instead.

One user said，“ Canva对我和我的业务一直是救生员。在计算机前不再坐在计算机前，提出了用于社交媒体帖子的图形或Pinterest Post [S]。”

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Check out our video that dives into how Canva built their product into the awesome creative tool it is today:

5. Unfold

Price:Free

Described as "a toolkit for storytellers",Unfoldis an iOS and Android app that helps you create beautiful templates for Instagram stories. Bringing your creative visions to life is the driving idea behind Unfold.

It's an ideal app for lifestyle brands who want to create stylish collages to keep their social media accounts on-brand and receive the maximum amount of engagement from followers.

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6. HypeAuditor

Price:Starts at $200/month for 50 reports

You'll never earn moneyfrom fake followers — they just make your engagement look bad (think millions of followers, but only a few hundred likes per photo) and ruin your reputation. That's whyHypeAuditorweeds out fake followers on your Instagram account to help you determine your organic reach.

Additionally, HypeAuditor analyzes your audience to figure out where they live, their age and gender, and which of your followers are ghosts.

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7.修饰

Price:Starts at $0.25 per image

The websiteRetouchupprovides an easy way to edit photos for social media, from basic color correction to more advanced Photoshop-like features such as adding or removing people from a photo. With Retouchup, you don't do the work yourself -- instead, just submit a photo and the website's experts will edit the photo for you within 24 hours.

"You're making me look like an awesome photographer!"one user gushed. Retouchup can save you time during the editing stage, and make your images appear higher-quality and more compelling.

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8. Marketing Video Builder

Price:Free, or starts at $33/month.

营销Video Builder byAnimotohelps you make professional-tier videos to engage with audiences. Videos can be created in minutes using the online video editor. The best part about the tool is that you don't even need editing experience to get started.

You can increase brand awareness by making videos for your company, and share them across social channels to grow your audience. Additionally, if you're a HubSpot customer, you can integrate that account with your Animoto account.

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When you create videos, you can use a pre-built storyboard template curated by either Animoto or HubSpot. Alternatively, you can make a video from scratch. When you're done, you can export the video to your HubSpot file manager with one click and manage it from there.

Animoto also integrates with Getty Images, Facebook, YouTube, Twitter, and LinkedIn, so you can have video tools for a good portion of social media platforms all in one place.

In addition to the HubSpot Social Inbox Tool, which is helpful while planning and executing campaigns, these social media campaign tools are also helpful to add to your tool belt.

1. Falcon

Price:$129/mo.

Falconis a社交媒体managementplatform that allows you to create posts for social networks on a collaborative content calendar.

It integrates with HubSpot, Microsoft, and Salesforce to help users streamline marketing tasks among teams. For a visual to see how Falcon integrates with other software, refer to the photo below:

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HubSpot customers can use this integration to create audience segments. These segmentations will help you target your customers with social media posts, making sure your content is being seen by the right people. Any changes you make within HubSpot will automatically transfer to Falcon, so you don't have to worry about manually updating content.

2. Quuu

Price:Free, or starts at $19/month.

Quuuis a platform that helps its users execute visually stunning social media content. It automates the time-consuming process of properly creating professional, engaging multimedia assets for campaigns.

When using Quuu, you can choose from over 500 interest categories, like marketing or real estate, and receive content suggestions based on those choices. You'll receive a certain amount of content suggestions per day per profile based on your settings, ensuring you'll always have relevant posts for your audience.

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If you're a HubSpot customer, you can integrate the two platforms. Quuu finds the best content for your social profiles, and HubSpot lets you control those suggestions. You can go to your draft folder via HubSpot and pick which content you want to upload if your Quuu account isn't automated, which you can change.

Quuu looks for content so you don't have to. The tool also integrates with Buffer, Hootsuite, and Socialbee.

3. Later

Price:Free, or starts at $7.50/month

Social media marketing platformLaterlets you plan and schedule your Instagram, Twitter, Facebook, and Pinterest posts. The drag-and-drop calendar makes it easy for you to map out your upcoming posts and see at a glance how your feed will look.

You can also track your analytics, which will help you figure out the best time of day to post, and the best hashtags to use. Additionally, the Linkin.Bio feature for Instagram helps your posts become instantly shoppable.

"I love that you can either use it via the website or app on-the-go,"one userremarks. "It is one of those apps that I could not live without … Later is [a] super easy tool to set up."

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There are numerous choices out there for high-quality social media tools. Ultimately, it's your job to decide which tool is the best fit for your needs, your budget, your campaigns, and your marketing goals.

4.设计向导

Price:免费的,或从9.99美元/ month

This tool lets you create different types of content, like photos and videos, with no professional editing experience required. If you have a limited budget and time on your hands, this free visual content tool is ideal for you.

Design Wizardhas a library of over a million multimedia graphics for inspiration and use. Plus, all images are licensed for commercial use, so if you use one from the site, you won't run into copyright infringements.

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Over to You

Your beautiful, on-brand images will be able to integrate with HubSpot. You can manage all of the files you create with Design Wizard from your HubSpot account, which you can use for campaign posts.

Need a painless way to track your social interactions? TryHubSpot的社交收件箱工具today.

Editor's note: This post was originally published in May 2019 and has been updated for comprehensiveness.