10 Ways to Mix Up Your Visual Content on Social Media

视觉内容是您品牌可以用来吸引粉丝在社交媒体上的最强大工具。它使您可以快速有效地表达想法，这是一种有价值的策略，可以使您的品牌与每天在线发布的大量书面内容区分开来。

So which kinds of visual content works best on social media? The best answer: a variety. Finding clever and creative ways to mix up your visual content will boost your fan interaction and help your build your brand's identity on social.

In this article, I’ll show you how to create a series of visual social media posts quickly and effectively. I'll also offer a few ideas to help you get started creating inspiring and effective visual posts.

10 Ways to Mix Up Your Visual Content on Social Media

1）优化不同社交网络的设计。

Every social platform has different首选图像尺寸for its posts. Always have these guidelines in mind when publishing visual content to different channels to ensure the images are showing up, look good, and aren't getting cut off. (单击此处学习如何为Twitter，Facebook和LinkedIn制作完美的帖子, including image dimensions.)

2) Plan visual content for every day of the week.

发布到多个社交媒体平台可能很耗时，因此制定详细计划并坚持下去很重要。许多品牌问：我应该多久发布一次到每个平台？尽管这个问题的答案因情况而异，但以下是每日帖子频率recommendedby Buffer对于任何内容类型：

• 推特：每天14次。
• Facebook：每天两次。
• LinkedIn：Once per day.
• Google+:Once per day.

但your Fans and followers are44% more likely在包含图片的社交媒体上参与内容, so be sure you focus a chunk of your effort creating visual content like designs and photographs for these posts.

3) Use consistent design templates.

模板是一种聪明的设计解决方案，也是巨大的节省时间。创建要用作模板的主要设计（或下载HubSpot的60个免费自定义模板之一), and then save it, use it, and reuse it to create multiple designs.

A consistent color palette is another important way to maintain consistency in your designs. Canva CEOMelanie Perkins suggestschoosing two to four colors to use consistently throughout all your social posts.

4) Share quote graphics and industry tips.

报价图形和行业技巧是为您的社交页面增添个人风格的好方法。它们可以帮助您的粉丝与品牌背后的含义和信息联系起来，而不仅仅是您的产品。这是两个示例Dove's Facebook Page：

粉丝喜欢在这类帖子中分享和标记他们的朋友，因此他们可以帮助提高用户参与度。请注意，在字体上方和颜色上方的Facebook帖子中，Dove徽标的定位也相似。除了出色的视觉内容外，这也是一致品牌的一个很好的例子。

5) Use visual content to link to your blog.

Blogs are a valuable tool to build your brand’s public profile and make your company more accessible. But good content needs to be shared, and social media is the fastest bridge to get your fans there. Use visual content as a hook for your blog. Lululemon Athletica does this consistently onits Twitter page：

在此示例中，已从帖子内部的图像上放置了文本覆盖层，以在原始设计上创建。这是一种重新利用视觉内容的快速简便方法。

6）使用信息图表呈现数据。

信息图表是您视觉内容策略的强大补充 - 您知道吗publishers that use infographics grow in traffic12% morethan those who don’t?使用图表来教读者ab的见解out their interests, industry, or to track the work that your brand is doing. Here's an example fromFairtrade's Facebook Page：

The key to great infographics is to use as little text as possible, add interesting icons and use colors to make your information stand out. (了解有关如何在此处创建惊人信息图表的更多信息.)

7) Create visual posts for hashtag campaigns.

Hashtag campaigns boost user engagement by starting a conversation around a particular topic. In order to maximise the chance of getting your content shared, create visual posts around a theme and assign that theme a hashtag. For example, check out the user engagement on two of耐克的Facebook帖子for its#findgreatness活动：

Using only a text overlay and Nike’s logo, this is a great example of visual posts that are simple, yet effective. (单击此处以获取更多设计布局想法.)

8）使用照片和设计的混合。

We’ve all heard the old adage “a picture speaks a thousand words." Add photographs to your visual content strategy to break up your design posts. Ben and Jerry’s uses this approach clevely onits Facebook page：They break up its design content with (rather enticing) pictures of ice cream.

You can make your images pop by应用照片过滤器. Like your other brand elements, make sure you apply the same filter consistently across all images to maintain consistency.

9）用幽默脱颖而出。

幽默使您的品牌成为人类因素，同时使您的内容更加共享。幽默的内容可能与某些品牌相比更重要，但是在有效使用时，您的粉丝肯定会得到良好的回应。Nutella and Pringles很好地利用了幽默 - 这是一个社交帖子的一个例子，展示了他们轻松的一面：

这些视觉注意简单——他们的乐趣ny because they're simple, clear, and digestible. Avoid overcrowding humorous visual posts with text or too many graphic elements.

10) Acknowledge company milestones.

您的粉丝是您作为品牌旅程中最重要的部分，因此，说“谢谢”的好方法是让他们与您的业务发生的事情保持循环。帖子标记公司里程碑不应像您的bob全站app其他视觉内容那样频繁，因此请务必将其视为在设计过程中的特殊内容。

视觉内容是您社交媒体广告系列成功的关键参与者，创建各种视觉帖子将有助于您的品牌脱颖而出，并充满活力和热情吸引您的粉丝。愉快的设计！