Want More Traffic to Your Website? Try These 5 Tools & Tips

您可以在八分钟或更短的时间内做很多事情。您可以整理您的待办事项列表。您可以在许多电子邮件中挑剔。您可以从日历中删除不必要的会议。您甚至可以完成真正的锻炼（严重地).

You know what else you can do in eight minutes or less? Get a bunch of great tips on how to better market your website and blog.

这正是我们在营销Grader Live。我们要求听众提交他们的网站供我们审查。我们选择三个在相机上进行审查。我们有一个目标：在八分钟或更短的时间内提供尽可能多的技巧。

在最近的一集中，我们提到了人们可以用来改善其网站和博客的几种基本工具和技巧。活动结束后，与会者一直要求我们列出我们提到的工具，因此我们决定将它们全部编译到以下博客文章中。

（想调整下一个营销分级现场直播吗？在此注册）

1) How to Quickly Diagnose and Solve a Google Penalty

试图诊断潜在的Google罚款时，重要的是要查看您注意到流量下降的日期。因为我们无法访问提交的网站的分析，所以我们使用了Semrushto look at traffic trends. Looking at the chart below, you can see one of the websites that was submitted had an extremely sharp decline in traffic in January 2013.

We can then look at Moz's awesome list ofGoogle algorithm changesto see if this decline matches the dates of a specific update. In this case, there is a pretty clear match with Google's Panda updates.

了解Google罚款可能会影响您的网站的哪些罚款有助于您专注于确定其问题。例如，我们知道Google Panda penalises sites对于质量较差的内容。浏览网站博客内容，我们可以看到很多帖子的内容很少，并且为他们的服务提供了很大的广告。在评估网站内容的质量时，这些可能是Google的潜在标志。

其他要看的东西是重复的内容。在本网站的情况下，我们发现他们有两个版本的网站索引：HTTPS版本和HTTP版本。您可以通过搜索以下命令来确定是否存在此问题：

site:URL.com inurl:https

Google引入了规范标签，以帮助解决重复内容的问题。它允许网站所有者告诉Google，是否一块内容是另一个页面的重复版本。正确设置规范标签可以在此类情况下有助于该站点索引的HTTP和HTTPS版本。

该网站的问题是他们没有设置为任何东西的规范标签。

We told the site owner they should reevaluate their blogging strategy to provide more in-depth posts, make them less image-heavy, and fix the canonical tag to resolve their duplicate content issue.

2) How to Find Your Most Valuable Keywords

另一个宝贵的策略是花费时间优化您最有价值的关键字。

集线器customers can use the Keyword Tool do just that. You can sort keywords by ranking, conversion, and long tail opportunities to uncover which keywords you should prioritise.

You should also pay attention to the CPC of each keyword. If a keyword has a high CPC, it's usually a good indication that keyword is generating revenue for people. Why else would they spend money bidding on it?

如上所述，我们无法访问网站分析。所以我们用了Semrush再次确定网站最有价值的关键字。

We looked for keywords that were on Page 2 of Google's search results, had a nice amount of search volume, and a high CPC (based on the average CPC for their industry). Once you identify those keywords, go look at the page currently ranking for it and figure out how you can improve it.

我强烈建议您查看该关键字的竞争页面（那些在您上方排名），然后问自己：为什么Google会在您的页面上浮出水面？为什么用户可以在该页面上与您的页面相比，这是更好的体验？

如果您使用HubSpot营销平台，我们的软bob电竞官方下载件将建议改进SEO对于您不同的博客文章，着陆页和网站页面。如果没有，您应该花时间寻找这些关键字机会，并确保您的页面对它们进行了很好的优化。

3）如何使用竞争对手扩展关键字集

There are a lot of tools you can use to expand your keyword set. If you use HubSpot, you can use the tool highlighted above to categorise your keywords. There are also other tools like theGoogle关键字计划者，，，，UberSuggest，，，，and关键字帮助关键字研究。

但是，您是否曾经想过要看竞争对手的关键字灵感？

HubSpot软件具有内bob电竞官方下载置功能，可帮助您识别竞争对手排名的关键字可能与您有关。这是德国网站的一个示例，与HubSpot有关，以及它们排名的关键字。

对于当前不使用HubSpot的网站，您可以在Semrush中看到以下示例：

这表明了gvi.co.uk（营销分级现场的网站之一）和他们在Google.co.uk前20名中的竞争对手的关键字。基本上，gvi.co.uk目前尚未占用的所有橙色圆圈对他们来说都是潜在的机会。单击该圈子，您可以看到其竞争对手的排名列表，他们为该关键字收到的估计流量以及关键字的当前费用。

This information presents a wealth of keywords that may be relevant to their market, but they don't currently have any real visibility for. They can spend some time selecting keywords they want to appear for and either optimise existing content or publish new content that's relevant to those keywords.

4）如何为国际流量优化您的网站

Another really quick tip we shared with Zetes.com is the use of the hreflang tag to ensure their websites are optimised for international traffic. The hreflang tag helps Google understand what website is relevant for a particular country. You can read more aboutHreflang在这里。

检查您的网站是否正确实现标签的一个非常有用的工具是Hreflang validation tool by DejanSEO。It shows you if the tag has been implemented incorrectly on any of your sites. For example, in the below image, it looks as if Skype haven't implemented the tag correctly across all their sites.

如果标签尚未正确实现all您的国际网站，它不会对您有任何好处。如果仅在一个地方被打破，那么它就不会在您的所有URL上起作用。

5) How to Figure Out Which Topics Your Audience Likes

This last tip is going to be shortest, but it's also one of the most important. Checking if your content is being shared on social provides you with great feedback on how well the content you're publishing is resonating with your audience.

但是，我怎么知道我的内容的平均股票数量是什么？

和BuzzSumo，您可以将内容的性能与许多竞争对手进行比较。

这不仅会帮助你了解你的公司ntent is performing with respect to the competition, but it will also tell you what content of yours is performing way above and below the average. You can use these insights to improve the content you're producing.

这些只是我们在营销分机现场第2集期间分享的我们最喜欢的五个技巧。我们真的希望您可以在9月3日加入我们的第3集。您不仅会再次见到我，而且我们还将在那里有一位非常特别的嘉宾，为您提供有关如何改善网站的更多精彩提示。You can sign up for it right now。另外，如果您喜欢这篇文章，我们希望您将其提交给inbound.org并发表评论。