9最小剩下

您是否曾经考虑过为目标受众和客户举办独特而有趣的商业活动?具有引人入胜的内容,互动练习和网络的活动 - 所有这些都有可能提高品牌知名度,将更多潜在客户转换为付款客户并提高收入?

While the idea for and potential results of this event are great, you also may have thought, "... it’s impossible to host this event — our base of customers, colleagues, and members of our professional networks are spread out all over the world.”

立即下载:免费网络研讨会计划套件

如果我告诉你,你can举办此活动,并与之生活allof these people who are critical to your business’s success included?

您只需要通过webinar

What is a webinar?

Awebinaris an online video presentation, seminar, lecture, or workshop delivered via the internet. Typically, webinars are shared live, or in real-time, but they can also be recorded before being shared with audience members.

Whether or not a webinar is live, it must include an interactive element that allows viewers to participate, ask questions, make comments, or collaborate with the presenters and/ or hosts.

让我们回顾一下网络研讨会的典型解剖结构。

网络研讨会的元素

  • 主要活动
  • Host and presenter(s)
  • Attendees
  • Desktop computer or laptop with a camera and microphone
  • 演示(通常以幻灯片的形式)
  • Interactive element for attendees to participate in (e.g. survey, poll, or discussion)
  • 网络研讨会软件(bob电竞官方下载我们将审查some of these options shortly)

What is the purpose of a webinar?

Webinars provide businesses with a way to host a digital, interactive event for members of their target audience and customers, no matter their location.

Webinars can be used to boost conversions, improve brand awareness,increase revenue, and establish yourself as an expert in your field.

Webinar Benefits

Webinars are an effective way of reaching many members of your target audience at once through an engaging event thatdoesn’trequire anyone to be in the same location.

Let's dive into some of these benefits in greater detail.

1. Personalize your content and event.

Webinars are an easy way to create unique and personalized content for your brand. You can include a variety of presentation features in your webinar to enhance the experience for viewers and audience members. These include drawing tools, interactive activities, slides, surveys, chat, and more.

2. Stick to your budget.

Webinars are budget-friendly. Think about it this way: If you’re hosting an in-person event for your target audience and customers, you’ll likely have to rent out space, order food and drinks, purchase presentation equipment, and more.

If you have this event catered, you might need to organize wait staff and pay for clean up, too. Meanwhile, webinars are low cost and can even behosted for free

3. Educate prospects and customers on your product of service.

Webinars are a simple way to educate your audience. You might choose to explain the benefits of your product or service, review its capabilities and features, or even hone in on how it resolves the challenges of your buyer personas and current customers.

4.演示您的产品或服务。

In addition to educating your webinar attendees about your product or service, you can also provide an instructional demonstration on how your attendees can use or implement your product or service.

5. Establish yourself as a thought-leader in the industry.

By hosting webinars, you can establish yourself as a thought-leader in your industry. If you're regularly hosting educational webinars through which attendees are gaining actionable tips and learning from you and your guests, you'll be more likely to gain more authority in your industry.

6. Improve your brand awareness.

说到在您的行业中建立自己,网络研讨会只是提高品牌知名度的另一种方式。

You're able to target your target audience and personas through this channel and encourage audience members to share your webinar, or invitation to your webinar, with their peers and coworkers.

7. Boost conversions and revenue.

You can use your webinar as a source of conversions andrevenue。通过将自己确立为思想领袖,潜在客户将更倾向于信任您,因此,您的产品或服务。此外,随着您促进和共享网络研讨会,您提高的品牌知名度自然也会导致更多的转化。

Another benefit to hosting webinars is the fact that you can choose the format that is most complementary to your goals and whatever it is you're trying to achieve. Here are some of those formats to give you a better understanding of what I mean.

1. Industry Expert Panel

Invite an industry expert — internal or external — to discuss their niche, or whatever it is they're known for. You'll attract your audience and the experts' audiences, too.

2. Interview

与内部或外部思想领导者,团队的成员,现任和忠实的客户,甚至是您行业以外的人进行采访。

Think about the various topics your audience members want to hear about, and then find the right interviewer and interviewee for the discussion.

3. Product/ Service Pitch or Demo

Provide your audience with a product or service pitch or demonstration to clearly show people the benefits and applications of whatever it is you sell.

4.问答

Host a question and answer webinar between your brand and the audience. You might invite a member of your leadership board to host the Q&A and have employees (sales reps, service reps, marketers, product managers, etc.) sit in to answer questions that audience members have.

5.如何

Offer audience members an instructional how-to webinar — teach them how they can achieve a goal that many of your current customers have. Or, look to your buyer personas and review their challenges — choose one of those roadblocks and offer a how to that describes effective resolution.

6. Casual Chat

Whether it's with a member of your team or an external thought-leader, have a casual chat during your webinar. This way, audience members can tune in, sit back, and enjoy wherever the conversation naturally goes — and they can ask questions to spark new directions for that discussion.

7. Case Study

Look at your past case studies — which one is most compelling or has the most views on your website or social platform?

邀请该客户参加您的网络研讨会,讨论您的产品或服务如何解决他们的挑战以及他们为何倡导您的品牌。如果您和您的客户选择选择,您还可以在结束时允许时间进行问答 - 这样,受众会员可以向您的忠实客户询问他们可能遇到的任何问题。

Now that you have an idea about possible webinar formats, let's dive into how a webinar actually works.

The webinar should educate, demonstrate, instruct, or explain something to your attendees. Results of the webinar may include: your business being recognized as an industry expert, improving brand awareness, or boosting conversions and sales.

无论您的网络研讨会是否有效,都应该always被记录。这样,您将获得文件,未来参考和网站的录制,因为网络研讨会通常是一个很好的来源evergreen content

As you host more events, share your evergreen webinar content via a resource library — similar toHubSpot’s Free Webinars library— on your website. Your site visitors, loyal customers, and team members will be able to easily reference your webinars in a central location.

A major part of understanding how a webinar works is also understanding associated best practices.

Webinar Best Practices

Let’s cover some webinartips and best practices因此,您的活动肯定会成功。

  • Choose an intriguing, personable, and qualified presenter(s) to get your audience excited about attending and to hold their attention throughout the event.
  • 确定网络研讨会是否将根据主题,演示者,行业和受众等因素进行现场或预录。
  • Invite members of your target audience and your buyer personas to register (this will ensure your webinar content is shared with people it’ll be relevant and valuable to).
  • Clearly set and share the event’s date, time, and other logistics so attendees can log on, view, and participate without experiencing any roadblocks.
  • 坚持每个网络研讨会的一个主要主题,以避免混乱并保持与会者的参与。
  • Establish a format for the webinar (e.g. panel, FAQ, single or multi-presenter, demonstration, interview, or discussion).
  • Complete a dry run (or several) before going live or recording the webinar.
  • Find the right webinar software for your specific business needs.
  • Allow ample time for attendee participation.
  • Record and save your webinar —whether or not it’s shared live — to your webinar library.

Now,how do you actually record your webinar?接下来,让我们回顾一下该问题的答案。

No matter how you decide to format your webinar, simply click Record when your event begins and Stop Recording when your event ends (or similar commands).

说到网络研讨会软件,让我们看看您的一些选bob电竞官方下载择。您的软件是bob电竞官方下载您的方式主持网络研讨会, share it with attendees, analyze its performance, and more.

Webinar Software

Webinar software offers features that streamline all aspects of hosting your event. There are manywebinar software optionsavailable with a range of features and pricing options. Here are four options to get you started.

1. gotowebinar

GoToWebinar简化您的活动计划,促销,参与和报告。该软件提bob电竞官方下载供了几个网络研讨会模板,自定义注册,不同的演示者网络摄像头,交互式调查和民意调查,来源跟踪和网络研讨会分析。

Note:GoToWebinar integrates with your HubSpot CRM.

Cost:GoToWebinaroffers three plansstarting at $89 per month.

2. ClickMeeting Webinars

ClickMeetingmakes hosting and sharing your live or pre-recorded events easy no matter your webinar format (e.g. conference, group discussion, Q&A, or product demos). The software includes a feature to live stream your event via Facebook or Youtube to expand your audience.

Note:ClickMeeting Webinars integrates with your HubSpot CRM.

Cost:ClickSeeting是您的前30天免费的,然后您可以选择升级到他们的其中一个three paid options, which start at $25 per month.

3. Zoom

Depending on theZoomplan you choose, you can share your webinar with over 10,000 people at once. The software offers HD video and audio, live broadcasting features, reporting, and analytics. There are also various participant engagement tools such as chat, attendee-raise-hand, and polling to ensure your webinar is interactive.

Note:缩放与HubSpot CRM集成。

Cost: Zoom has a freemium option in which you can host a discussion-based webinar event where everyone can see and interact with each other. If you choose one of theirpaid options从每月$ 14.99起,您可以以任何格式托管网络研讨会(例如,基于讲座的单个演讲者或多个主持人)。

4. EasyWebinar

Easywebinaris a great option for anyone new to the world of webinars because the software has users work through a five-step campaign process to ensure event success. It includes customer tracking tools to learn more about who your attendees are and why your content is relevant to them. EasyWebinar integrates with WordPress and YouTube so you can expand your reach among your target audience and current customers.

Cost: There are三层EasyWebinar的价格为每月78美元。

How to Host a Webinar for Free

To host a webinar — and do so免费- 您需要结合上面评论的所有元素。您可能会考虑以下五个步骤,免费举办网络研讨会作为您的webinar strategy

1. Choose free webinar software.

The first step in hosting your webinar requires you to choose software that suits your specific needs. We reviewed somepopular examples above,但要获得更容易预算的更多选择,请看一下these free webinar tools

2. Invite your target audience to register for and attend your event.

邀请的人的时候了register for and attend您的网络研讨会。当您邀请联系人列表和网络中的这些成员进行注册时,可能会通过电子邮件清楚地指出活动的日期和时间。这样,他们就会知道是否可以使用,或者是否需要在日历上抽出时间参加。

3.将确认电子邮件发送给注册参加的任何人。

接下来,确认研讨会注册完成each attendee who has signed up. You might do this by sending registrants to a new landing page with their confirmation details. Another option is to send a follow-up email to attendees shortly after they complete registration.

Either way, include details in your confirmation message about the equipment needed to participate in your webinar such as a laptop with stable Wi-Fi, speakers, a microphone, and a camera. You can also provide information about your presenters or the interactive element of the webinar to get attendees excited.

4. Provide a link for attendees to “Join” if the webinar is live or “Watch” if it’s pre-recorded.

One of the most important things you do pre-webinar is provide clear directions on how your attendees will join or watch the event. For example, you may include a link to加入orWatch您的网络研讨会在确认登录页面或我们上面提到的后续电子邮件中。

5. Set expectations for webinar participation.

同样,网络研讨会必须以某种方式进行交互。尽早设置这些期望,并让您的演示者在活动开始时重申它们,因此每个人都在同一页面上。如果您的活动现场直播,请在整个活动期间有助于参与和讨论,或者在最后预留讨论和问答的时间。

If your event is pre-recorded, set a window of time after the webinar has been shared for attendees to send in questions. Then, presenters can either record or type their responses and send them back to the corresponding attendee.

6. Host the webinar, and follow up with attendees afterward.

是时候主持您的活动了!在网络研讨会开始时向与会者解释议程,以便他们知道会发生什么。(这也是重申我们上面提到的那些参与期望的好时机。

Don’t forget to review all other details, like follow-up communication, any further inquiries, future webinars you’re hosting, and how attendees can learn more about your business. Feel free to email this information to your attendee contact list post-webinar so they can review it in greater detail later on.

通过网络研讨会与您的目标受众联系

Webinars have the power to propel you towards becoming a thought-leader and expert in your industry. They can also help you improve brand awareness, reach your target audience and buyer personas, and boost conversions. Determine which webinar software is right for your business, keep the best practices we reviewed in mind, and begin hosting your online events.

编辑器的note: This post was originally published in October, 2019 and has been updated for comprehensiveness.

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Originally published Sep 2, 2020 7:30:00 AM, updated September 02 2020

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