The 13 Best WordPress Analytics Plugins in 2022

What's the one thing more overwhelming than the volume of your analytics data? I'm willing to bet it’s the number of WordPress analytics plugin options.

安装一个分析对你的WordPress插件site allows you to get all your site's data, metrics, and insights without leaving your dashboard. The majority of users choose Google Analytics, which, while powerful, can be daunting due to the sheer amount of data available.WordPress pluginsaim to simplify the interface so users can easily get to the data they need.

随着新插件每月上市，可能很难弄清楚哪个适合您。为了帮助您，我们在2022年编辑了WordPress插件的最佳分析。我们将探索每个选项的基本差异以及功能和好处，因此您可以为您的需求选择正确的分析插件。

1.HubSpot

价格：自由

wordpress.org等级：4.4颗来自159条评论的5星

我们喜欢什么：借助免费的HubSpot WordPress插件，您将获得WordPress仪表板中内置的HubSpot CRM的功能，包括分析工具，可以帮助您了解哪些营销和销售行动正在为您的业务带来最大的成功。

After installing, you’ll be given a holistic view of your site’s performance, with detailed data on the leads you collect, an in-depth understanding of which CTAs drive the highest number of sign-ups, and what marketing and sales actions are most successful. All of this information is automatically synced with your HubSpot CRM account.

Plus, HubSpot's WordPress plugin isn't just an analytics plugin — it also allows you to implement HubSpot's forms, email marketing automation, pop-ups, and live chat across your entire site. Accessing all of this functionality is as easy as clicking the HubSpot link in your WordPress dashboard menu.

2.Monterinsights

Price： 自由;$99.50/year for Plus plan; $199.50/year for Pro plan; $399.50/year for Agency plan

WordPress.org rating: 4.6 out of 5 stars from 2,507 reviews

我们喜欢什么：Generally considered the king of WordPress analytics plugins,Monterinsightsis a great all-rounder. It's also the most popular Google Analytics plugin on WordPress, with over 3 million active installations.

像此列表中的许多插件一样，MonterInsights将您的Google Analytics（分析）跟踪代码放置在您的网站上，而无需编码。然后，它将您的数据拉入WordPress仪表板内运行的用户友好界面，并为具有免费版本和优质版本的生长站点提供灵活性。

Even the free version is one of the best WordPress analytics plugins available. It offers all the Google Analytics data you would expect, broken down into audience and behavior metrics that are updated in real time. You get more advanced features like WooCommerce reports with the premium version.

Additional features of this plugin include Google AdSense and affiliate link tracking inside your dashboard, Google Analytics event tracking, compatibility withWordPress AMP (accelerated mobile pages) plugins, and the ability to track performance of forms, YouTube and Vimeo embeds, and referrals from other websites.

此选项的一个限制是，您无法像Analytify一样获得有关单个内容的统计信息，我们将在接下来讨论。

One more thing: If you do use Google Analytics, we have a comprehensive guide on如何为WordPress设置Google Analytics（分析）.

3.分析

Price： 自由;每年59美元的专业计划；$ 99/年的转换计划；开发人员计划$ 299/年

WordPress.org rating: 4.7 out of 5 stars from 435 reviews

我们喜欢什么：分析is another big hitter in the world of WordPress analytics and will install your Google Analytics tracking code for you, no coding needed from you. The interface allows you to access your data right from your WordPress dashboard and presents data in a clear and intuitive way.

分析对电子商务业务特别有益，因为它提供了增强的电子商务跟踪功能。免费版本相当有限，但是插件的高级版本比MonterInsights便宜得多，同时提供了类似的功能，以及能够挖掘单个帖子和页面的好处。

借助Analytify的免费版本，您可以监视您的网站统计数据，并且可以有限地访问一般报告功能。这包括跟踪功能，例如页面浏览量，顶级国家，社交媒体统计和顶级推荐人。它还提供了关键的页面级跟踪指标，例如弹跳率和页面上的时间。

With the premium version, you gain additional features. You can view your statistics as they update real-time, see the progress of your marketing campaigns, and email notifications. It’s also worth noting the plugins geotracking feature — view your analytics reports as a map visualization, showing where your traffic is coming from and areas you can invest more into targeting.

4.Crazy Egg

Price: $24/month for Basic plan; $49/month for Standard plan; $99/month for Plus plan; $249/month for Pro plan; enterprise solutions available

WordPress.org rating: 3.8 out of 5 stars

我们喜欢什么：疯狂的鸡蛋是一种不同类型的分析插件，与此列表中的其他人相比，您的网站上提供了不同的观点。疯狂的鸡蛋是创造的服务热图, snapshots, and screen recordings of your website.

热图特别有用，向您显示我们网页的哪些部分获得最多的鼠标点击以及用户最关注的页面区域。但是，屏幕记录还可以使访问者可能会在您的网站上遇到的障碍有价值的见解 - 确定并消除这些摩擦点，并因此观察您的转化率提高。

This premium tool uses a免费WordPress插件与WordPress网站集成，并将Crazy Egg的跟踪代码添加到您的网站。这使您可以通过热图和用户实时在网站上所做的事情观看。

该插件还根据各种内容变量（例如颜色，复制和内容放置）提供全面的A/B测试，以改善用户体验并增加转化率。对于对转换优化更感兴趣的用户，这是Google Analytics（分析）的一个很好的选择，并且在构建新页面或完成网站重新设计时也很方便。

5。GA Google Analytics

Price： 自由;一个网站的计划起价为20美元（一次性付款）或一个网站/年10美元

WordPress.org rating: 4.9 out of 5 from 139 reviews

我们喜欢什么：The GA Google Analytics plugin is known for doing one thing and doing it well: It adds a Google Analytics code to every page on your WordPress site.

许多WordPress用户可能更喜欢Google Analytics（分析）接口，而不是安装WordPress仪表板工具。如果是这样，这是Monterinsights和Analytify等工具的一个很好的选择。该插件不会为您吸引或显示任何统计数据，因此您仍然会在Google Analytics（分析）内查看网站统计信息。

GA Google Analytics（分析）非常适合具有数百页的复杂网站，因为它可以使您不必在每个页面上手动插入跟踪代码。如果您乐于将Google Analytics（分析）拒之门外，但希望保持轻量级并确保跟踪代码在每个页面上，这就是您的插件。

Additionally, the premium version of GA Google Analytics enables a host of advanced features, like an opt-out for visitors and multiple tracking code configuration. It also supports custom code and lets you disable tracking on logged-in users, post IDs, user roles, and post types.

6。WP Google Analytics Events

Price： 自由;$79/year for Personal plan; $149/year for Business plan; $199/year for Developer plan

wordpress.org等级：32条评论中的5星中的4.9星中的4.9星

我们喜欢什么：Designed to offer detailed behavioral analytics, WP Google Analytics Events digs deeper into your Google Analytics data and lets you create and fire Google Analytics events from inside WordPress.

For instance, just because a visitor landed on a blog post, that doesn't mean they scrolled down and read all the way through. WP Google Analytics Events can help you see what's really going on at the level of individual events like scrolling and viewing certain page content. Events can tell you in much greater detailhowvisitors are engaging with your website.

该插件的缺点是，这里不是最友好的选项。该工具可能很难设置，因此该工具对于更高级的用户来说是理想的选择。即使这样，您也无需编写精心设计的代码即可设置事件 - 该插件为您处理，并做得很好。

WP Google Analytics（分析事件）是另一个免费增值工具。付费版本带有链接跟踪，对嵌入式YouTube和Vimeo视频的支持，对嵌入式音频的支持，许可管理以及团队的支持。

7。Jetpack

Price：$ 29.95/月

wordpress.org等级：3.9 out of 5 stars from 1,745 reviews

我们喜欢什么：Jetpack is a multi-functional, all-in-one WordPress tool for design, marketing, speed, and security — its Google Analytics integration is just one of its many features. Jetpack displays your site stats via a simple interface offering a handy overview of how your site is doing. However, don't expect to be able to drill down into the data on individual pages and posts.

Note that this integration is available as part ofJetPack的增长工具包，仅在完整计划中可用，这是可用的最高喷气背包付费计划。除统计数据外，该计划还为您提供了完整的安全性，增长，速度和设计工具的套件。换句话说，JetPack可以完成几个插件的工作。

正如您从WordPress.com产品中所期望的那样，该插件提供了良好的支持和详细的故障排除指南。最重要的是，JetPack在页面底部提供了一张笑脸，以显示Jetpack Analytics工具是否有效。

8。WP统计

Price: Free

wordpress.org等级：4.1个来自593条评论的5星中的5星

我们喜欢什么：A powerful yet simple free plugin focused on stats, WP Statistic's interface is intuitive and displays graphs and charts beautifully.

This plugin puts an emphasis on privacy. You can be sure that the data is not being shared with the big boys. Additionally, you don't need to deal with any third parties to use this plugin — just install, activate, and go.

WP统计is particularly good when it comes to geographical data and content reports, and supports real-time stats on your site as well as the standard features you would expect. The best part? It's totally free with no upselling. In fact, this is one of the most popular free analytics plugins available.

9。Matomo

Price: from $9 per month

wordpress.org等级：4.6颗来自88个评论的5星中的5星

我们喜欢什么：Matomo以前是Piwik，是一种开源分析替代方案，可为您提供有关访问者，流量来源，关键字和许多其他常见指标的详细报告。该插件安装了MATOMO跟踪代码，并允许您在WordPress仪表板中查看数据。

Advanced features lets you follow visitors in real-time or in the visitors' log and manage multiple sites among many other features. Matomo also offers a mobile app to access reports on the go. You will need an existing Matomo account to access the data.

10.Slimstat Analytics

Price： 自由;付费附件起价为12美元

wordpress.org等级：4.8颗801条评论中的5星中的4星

Slimstat是位于WordPress和Google Analytics（分析）之间的替代分析解决方案我们喜欢什么：复杂性。一个将所有数据存储在WordPress数据库中的开源平台，它允许您跟踪返回的客户和注册用户，并监视JavaScript事件，检测入侵和分析电子邮件广告系列 - 所有这些都在WordPress仪表板中。

基本版本是免费的，但是有一系列附加组件使您可以使用所需的尽可能少地使用。

11.Conversios.io

Price： 自由;$19/month for Hustle plan; $29/month for Growth plan; $49/month for Leap plan

wordpress.org等级：4.5星中的154颗评论中的5星

我们喜欢什么：The clue is in the title with this one. Conversios.io focuses on the new Google Analytics' feature for advanced ecommerce statistics.

由于它是如此专业，因此该插件为客户行为以及全面的产品和销售统计提供了最详细的见解。所有这些都可以从WordPress仪表板中的接口访问。但是，您需要付费版本才能从此插件中获得任何严重的好处。

12.分析猫

Price: Free

WordPress.org rating：4.9个来自11个评论的5星

我们喜欢什么：分析CAT是一个超级简单，轻巧的插件。如果您想添加Google Analytics（分析）跟踪代码，但不想通过仪表板集成来权衡WordPress网站，则可以在几分钟内完成。

分析猫offers a simple way to stop your data from becoming corrupted by your obsessive self-navigation, since it provides the ability to exclude logged-in users from your Google Analytics tracking. You can also exclude as many other user roles as you'd like.

13.Clicky Analytics

价格：自由;付费计划起价为$ 9.99/月

WordPress.org rating：4.6中的17个评论中的5个

我们喜欢什么：除了拥有出色的名字外，Clicky还提供了您的分析的简单简单视图，这对于那些因Google Analytics（分析）中可用的选项而感到不知所措的人来说是理想的选择。此外，它将自己的Clicky跟踪代码安装到您的网站中，因此您不必弄乱代码。

Clicky provides detailed insights that are still simple enough for the average blogger to understand. Most of the functionality is available for free, but some features like video analytics and custom data tracking are only available with the paid version. It also has some quirky features like a live map so you can track your visitors in real-time.

What is the best WordPress analytics plugin?

You may want to choose more than one analytics plugin, since many of them are specialized for certain tasks.

If you're looking to bring the power of Google Analytics into your WordPress dashboard, go for a plugin like MonsterInsights or Analytify, which both have excellent free versions as well as comprehensive premium versions.

Alternatively, there are some plugins specialized in privacy, speed and reliability. There are also some simple tools to quickly set you up with a Google Analytics code.

The great thing about WordPress plugins is you can install them and play around with the free versions to see if they work for you without committing to anything. So give a few of these options a try and see what's the best fit for you and your analytics needs.

编者注：该帖子最初于2019年7月发表，并已更新以进行全面性。