YouTube当然是娱乐的来源,但YouTube还是营销人员使用的令人难以置信的平台,尤其是因为它是第二大搜索引擎in the world. Its users take action based on the videos they see, as 70% of them report buying from a brand after seeing their content on YouTube.

Aside from product purchases, how do you keep viewers interested in your channel and watching more videos? End screens. In this post, we'll explain what an end screen is, outline how to create one, share high-quality examples from existing channels, and recommend template options that you can use to create your own.

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These elements are shown over the top of the last few seconds of your videos' playtime. They are different from YouTube's automatically generated annotations because you can choose the content yourself.

How to Make a YouTube End Screen

您可以创建YouTube屏幕直接在您结束r YouTube account, and below we'll go over how to add end screen elements to your videos.

1. Sign in to your YouTube account.

2. In the top right corner, select your account icon, thenYouTube Studio.

3. On the left-hand menu, selectContent.

4. If you want to add an end screen to an existing video, select the video, click the pencil icon (shown below), and skip the next step.

pencil icon in youtube creater studio outlined in red

5. If you want to add an end screen to a new video, select theCreatebutton on the top right of your screen to upload the video file.

6. After completing either step four or five, select theVideo elementstab, as shown below.

youtube creator studio video editing page with video elements tab highlighted in red

7. You should then see the option to Add an end screen by importing from an existing video or adding your own.

8.选择要添加到视频中的终端屏幕元素,填写所需的信息,然后单击Create Element.

9. For further customizations, you can adjust the size and placement of each element on the end screen and the length of time each will be displayed.

10. You can preview the end screen by selectingPreviewon the top left corner or simply selectSaveto finalize your end screen.

YouTube End Screen Examples

Claire Saffitz Dessert Person

The example below is an end screen from Clare Saffitz's channel, Dessert Person. While it may seem basic, it gets the job done through a CTA directing viewers to other videos on the channel and a subscription button.

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New York Times Cooking

The NYT Cooking channel also uses a simple end screen for their videos that feature a simple subscribe button. This is the benefit to end screens, as they can contain any of the preferred actions you're hoping for your viewers to take, from subscribing to your channel to watching your other videos.

Source

Food52

You might have noticed that this list is surprisingly food-themed, but that's what I watch on YouTube. Food52 fits a lot onto their outro with links to other videos, a click to subscribe button, and a link to their webshop. Since their website isn't a YouTube-approved link, they've just added it onto their end screen template as a text element.

Source

History Channel - Ancient Recipes

History Channel uses all four elements of an end screen: links to playlists, other videos, a subscribe button and a link to their website. So many choices for their viewers!

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Vice Munchies

Vice uses a unique, animated end screen to capture their viewers' attention. The words “Watch More” flash on the screen in different languages, as well as links to two other videos.

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Standard YouTube End Screen Dimensions

The instructions above detailed how you can create an end screen within YouTube's Creator Studio, but you can also upload your own. When doing so, it's essential to make sure that it is the correct dimensions.

Standard sizing is 1280px by 720px, and standard HD aspect ratio is 1920px by 1080px. The image below is a sample end screen template that you can use to create your own. Below we'll recommend more templates to use.

Source

YouTube End Screen Templates

While you can certainly design one on YouTube or from scratch, there are various templates you can use that will help you create a high-quality end screen that meets yourbrandingneeds. Let's go over some resources below.

  • Adobe Spark: Includes various templates to customize to meet your individual branding needs and further your YouTube reach. The site walks you through the process, so it is simple and easy to use.
  • Canva: Create a personalized end screen with a pre-built template or from scratch. You can include illustrations, icons, stickers, and even animated effects.
  • Snappa: Free and customizable YouTube end screen templates that have been professionally designed. Simply select a template, create an account, and you're good to start designing.
  • YouTube: Many channels have uploaded pre-built templates that are available for download. You can browse through videos, select your preferred template, and navigate to the description box and download your favorite option.

YouTube End Screen Length

End screens play for the last five to 20 seconds of your videos. Make sure that the elements you choose to include appear at the right time to maximize the impact of your end screen cards, as the goal is to entice users to take additional action with your channel and generate moreviewsand engagement.

If you want to add CTAs to other parts of your videos, you can do so with YouTube cards.Hereis a tutorial on how to create cards from YouTube's Creator Academy.

How To Disable YouTube End Screen

If you want to remove an end screen from your YouTube video, follow these steps:

1. Sign in to your YouTube account.

2. On the top right-hand corner, click on your account icon and selectYouTube Studio.

3. On the menu screen on the left-hand side of your page, selectContent. You should then see a list of all of your YouTube videos.

4. Select the pencil icon on the video you want to remove the end screen from.

5. Click onVideo elements.

6. On the end screen, clickEdit element.

7. Clickdelete.

As the creator, you're the only one that can remove end screens from your videos, so you can ensure that users are seeing what you want them to see.

Use high-quality end screens to re-capture audience attention.

If your audience has watched your videos to the end, you've captured their attention. However, you don't want to lose their attention once the video is over; you want them to stay engaged.

End screens will help you re-capture audience attention and inspire them to watch another video or convert them into subscribers. If you're interested in spending more time on the platform, learnhow to make money on YouTubeandessential YouTube statsfor marketers to know.

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Originally published Apr 8, 2021 7:00:00 AM, updated April 08 2021

Topics:

Youtube Marketing