5个博客主题来源销售代表已经触手可及

Want to be recognized as an expert and trusted authority online? Want your prospects to trust you even more?开始博客。

在我公司的博客和个人网站上共享行业洞察力和技巧是我专业建立自己的几种方法。bob全站app作为奖励，博客在销售过程的每个步骤中都可以帮助我。

So, you know you should spend time writing, but what blog topics should sales reps tackle? How do you come up with captivating posts? What do your prospects really want to read about?

It's time to fill that blank screen with helpful advice for your prospects, colleagues, and readers.

Here's five of my favorite ways to generate blog ideas.

When you open your email, and scan the subject lines, it's easy to wonder how bloggers come up with such targeted content. I think they simply look to their day-to-day workflow for inspiration. I know I do!

1) Glean topics from calls and emails.

When you're on a demo, an exploratory call, or in a meeting you'll notice certain topics come up again and again. Take cues, think, and listen. Then jot down those ideas for possible blog topics.

这是我经常听到的一些问题：

• How does your competition do this?
• How does this specific part of the software work?
• 这个在线工具如何工作？
• Why would someone what to use this software specifically?

Any questions you're consistently answering on the phone or as a follow-up in emails translates into a博客主题。您可以在电话中简要介绍，然后说：“我将向您发送此博客文章以阅读，因此此主题更有意义。”然后他们可以在闲暇时阅读它。或者，也许您想让您的电话更具建设性。在这种情况下，请提前向您的潜在客户发送博客文章，以审查您的待谈对话的背景。

With prospecting, you're trying to educate someone through various means of communication before you actually talk to them. Having these online pieces of education will hopefully help you get that appointment or convert a lead.

2) Look closely at analytics.

大多数销售专业人员分析了他们的沟通工作的影响力和成功。为什么不寻找这些数据来获得灵感？

由于HubSpot提供搭档, a free tool that provides email open and click tracking, I look at the Activity Stream to get insight on what pieces of collateral are getting clicks and generating interest. Whether or not they open those messages reveals if the content was relevant and useful.

您还可以查看他们是否在公司网站上查看您没有发送的内容。bob全站app注意趋势，并将这些主题用于博客文章。

3) Chat with marketers.

When in doubt, go to the blogging professionals in your office: the marketing department. Ask what topics they're currently working on, then put your own spin on them.

这是在线发展您的声音，个性和信誉的好方法。您并不总是会触手可及的营销材料，因此请通过博客自己制作它们。

4）在演示过程中做笔记。

Is there a training meeting or guest speaker on your calendar this week? Take the time to write down the key points and information from the talk. Their professional insight, paired with your commentary, can become a discussion worthy topic on a blog post and your social media channels.

这是一些毫无戒心的博客主题来源来利用：

• 商业专业早餐
• Keynote addresses at conferences
• 在虚拟网络活动中提出的研讨会
• 内部销售会议
• bob全站app公司培训课程
• 管理研讨会
• 专业教练课

我喜欢的内容提交给我on a daily basis and think about it a little differently. I work with the concepts and ideas until it targets someone in my market that I'm trying to reach.

自定义内容并将其制成自己的内容 - 但始终向原始来源致敬，作为专业的礼貌。例如，以这样的内容开始您的博客文章：

"Last week I attended the Young Professionals Business Breakfast where Mary Smith, VP of Sales at Big Company, spoke about blogging techniques to increase response rates from prospects. Her ideas were inspiring and insightful. I've put a few of her techniques to work in my own blogging efforts. Did they work? Take a look at this data and decide for yourself."

5）使用买方角色配置文件。

作为销售代表，可能会要求您创建内容以帮助您的公司发展并产生销售线索。bob全站app您应该对市场上看到的东西采取立场。

以您的买家角色并创建特定于这些人关心的内容。断言自己。当博客产生更高的响应率时，与特定的受众交谈。

花点时间制作信息丰富的博客文章，使您能够为您的工作日常工作而感到自豪。写作过程迫使您深入研究您每天谈论的主题。最后，人们会注意到您，随着时间的流逝，您将您视为专家。博客甚至可以产生入站线索以填补您的漏斗。但是，这是另一天的全新话题。

您在哪里找到博客灵感？我很想在下面的评论中听到您的博客技巧和技巧。