The Best Times To Get Your Business Email Opened, Based on Data From 20 Million Emails

The misery that comes with bad timing is the bane of my existence.

A joke so horribly timed that even crickets fell silent.
Arriving late to an important meeting because, for the first time, I left my house two minutes late and got stuck in traffic for 20 minutes longer than usual.
Accidentally pulling my headphones out of the audio jack while listening to “I Will Always Love You” by Whitney Houston at maximum volume.

Timing is everything and poor timing rarely has good results.

If there’s one thing I’ve learned from emailing people all the time, it’s that this rule of timing applies so strongly to sending emails that we had to break the timing down with data.

Thetiming of an emailcan be the difference between closing a six-figure deal or losing your email in a digital black hole somewhere far, far away in the galaxy of the internet.

We’ve all been there.

Some days, you send aprospecting emailand get a response back within a minute. Joy!

Other days, you send an important, time-sensitive email and wait three days. No response. Annoyance.

And because of that, a decision can’t be made, a project can’t move forward, a deal might be lost. Frustrated, you follow up and wait three more days. Still no response.

All you can really do at this point is have an internal monologue of anger: “@#$%! Why aren’t you responding to my important emails!? Don’t you get that they’re important!?”

This is why we pulleddata from over 20 million emails sent over a 10 month period to find out when most people opened their emailsduring a regular business week and whatemail activity looks like during the holidays.

例如,我们发现,周二是最好的一天of the week to send an email. [点击微博]

We also found that sending an email at 11 AM EST will give you the highest chance of receiving a response.

You'll be surprised by other insights we uncovered from the rest of the data.

So while we can’t coach you on timing jokes better or how to avoid traffic, wecanhelp you improve your chances ofgetting your email openedand responded to so you can book meetings and close deals.

Deal?