A lot of strategy and planning goes into building a business from the ground up. Before yourstartupis ready to launch, you’ll want to think carefully about your brand and the image you'll present to consumers.

So, how can you stand out from your competitors?

The most visible way is to create a unique business name. With a catchy, creative, and descriptive name, your business and brand will be memorable — consumers will recognize it online, in advertisements, or in stores. A unique business name also helps separate your products and services from the competition.

But finding the perfect business name can be difficult and time-consuming without a little help. Start the brainstorming process with the business name ideas in this post. We even recommend some of our favorite business name generators toward the end of this post to get your wheels turning.

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If you're in need of business name inspiration, look no further. Here are some name ideas created using business name generators — and I've included the product or industry the name describes.

Catchy Business Name Ideas

These are business name ideas that are sure to grab the attention of potential customers and clients.

1. SwipeWire

产品/行业:电子商务,技术,应用程序开发人员

2. SecureSmarter

Product/Industry: Security, Web Security Services

3. Dwellsmith

产品/行业:房地产

4. SalePush

Product/Industry: Sales Training, Sales Consulting

5. Formonix

Product/Industry: Manufacturing

6. Brandiing

Product/Industry: Design Agency, Marketing Agency

7. Cloudrevel

Product/Industry: Cloud Storage, IT Company

8. Seekingon

Product/Industry: Business Directory, Search Engine, Geolocation App

9. Medicing

Product/Industry: Healthcare, Telemedicine

10. Crowdstage

Product/Industry: Social Media, Crowdfunding

11. Hiphonic

Product/Industry: Music App, Streaming Service, Dance Company

12. QuickSpace

产品/行业:社交媒体,健康与健康

13. MetConnect

Product/Industry: Social Media, Dating

Creative Business Name Ideas

It can be challenging to think of a creative and unique business name. Here are a few examples to inspire you.

14. Rentoor

产品/行业:房地产

15.孩子

Product/Industry: Children's Clothing, Toys

16. Jumpsync

Product/Industry: Mobile Phone, Communication Services

17. Conceptial

Product/Industry: Sales and Marketing Services, Consulting

18. VisionSwipe

产品/行业:眼镜/眼镜

19.旅游

Product/Industry: Travel Agency, Tour Guides

20. Drivemo

Product/Industry: Automotive, Auto Rental

21. Knowza

Product/Industry: Online Learning Website, Training Services, Learning Center

22. Composey

Product/Industry: Music, Writing Tool

23. Excursy

Product/Industry: Travel, Trip Planning Website

24.投资带

Product/Industry: Finance, Investments, Budgeting

25. Deductly

Product/Industry: Tax, Accounting

26. SiteDept

Product/Industry: Web Design, Hosting

27. Metricsilo

Product/Industry: Data & Analytics, Marketing Agency, SAAS

28. Legalbright

产品/行业:合法

29.托运者

Product/Industry: Shipping, Logistics

30. SecuriToday

Product/Industry: Security, Information Security

31.GameEight

Product/Industry: eGaming, Game Development

32.Nutration

Product/Industry: Health and Wellness, Nutrition

33. TechTack

Product/Industry: Web Development, Digital Media

34. Digimail

Product/Industry: Communication, Email

很酷的公司bob全站app名称

Need some more inspiration? Here are some real businesses with unique names to spark your creativity.

1.Brandless

这个健康和环保意识eCommerce company created a funny and unique name by branding their business as brandless. The intention of the name is to communicate that "better doesn't have to cost more" — you don't need to pay a hefty price for a brand name item in order to get high-quality products.

2.奥利

Using a human name personalizes this pet food business and makes the brand approachable. Ollie offers fresh meals for dogs that can be delivered straight to your doggy door.

3.Groupon

Groupon is a company with a unique and descriptive name. It combined two words, "group" and "coupon", to create the unique business name. It perfectly describes their website — a collection of coupons for consumers to search for and use.

4.wknd

For a fun night out on the town in Nashville, WKND is the place to go. The company makes it clear that it’s not a nightclub, but an entire weekend experience. Eliminating vowels in the name gives it a hip and cool vibe while expressing that the experience is simply a good time without too many frills.

Funny Business Names

创建完美的品牌名称是认真的业务。但是,如果您遇到了创造性的障碍,请尝试提出一些有趣的业务名称,只是为了好玩。

1.Screamingfrog

The contrast between the name of the business and what it does is quite ironic. While it might seem like this company name contradicts some of the attributes of a quality business name that we mentioned earlier, it actually does something remarkable. Screamingfrog gets people asking questions about the company. Like “Frogs can scream?” and “Why is the frog screaming anyway?” The答案可能会让你感到惊讶.

2.Big Ass Fans

Does this one need an explanation? The company sells huge industrial fans to businesses. It’s rare to see a B2B company have such a consumer-focused presence with a name like this, but it works. Profanity makes us giggle, and in this case, it’s funny and descriptive.

3.松弛

As a mainstay app for many professionals and students to stay connected on projects, Slack’s name goes against the goal of the app. Originally, CEO Stewart Butterfield coined the name as an acronym for “Searchable Log of All Conversation and Knowledge.” But we all know Slack is really just a hoot of a name.

4.Squatty Potty

As the name suggests, the squatty potty is a device used to help people go a little easier. It’s descriptive and playful which is perfect for the task at hand. While the product is backed byresearch and science, at the end of the day, it’s still a product to help you #2. And that’s always going to be a little funny.

公司名称中有什么?bob全站app

如果您不知道该从哪里开始,对您的业务命名似乎令人生畏。您的业​​务名称应该简单,独特,并反映您的工作以及为什么重要的事情。当然,这听起来像是一两个单词,但是请记住,您的业务名称是整个品牌的一部分。随着时间的流逝,随着您的业务发展并建立自己的业务,这个名字将具有更多的意义value proposition.

这里有七个属性组成伟大的company names.

1. It’s descriptive.

Your business name is opportune real estate for a mini elevator pitch before you even speak to a prospect. To brainstorm a descriptive company name, consider stating what you do and how in a few words. Then, pare it down to the essential words or phrases and see how those look on screen and sound out loud.

例子:Measured Results Marketing

If you don't measure your marketing and sales efforts, do they really matter? Measured Results Marketing, a technology partner that helps companies use their marketing tech stacks to drive results, leads with a descriptive company name. The company helps sales and marketing teams establish effective metrics and reporting systems whileevolving operational infrastructureto drive revenue and help you meet goals. The name reflects what the team does and gives prospects confidence there will be no gray or unmeasured area in the client’s work.

2. It reflects your mission or values.

Your brand is so much more than a logo. Your company name can broadcast not only what you do but why you do it or why it matters.

例子:IMPACT

What's one thing every sales and marketing professional wants? To have an impact on their business and their customers. IMPACT is anaward-winning agency帮助营销人员和销售人员实现他们als "and look like a rockstar in the process." This business name reflects that mission and clearly states that it exists to make you look good at work.

3. It takes into account what your prospects are searching for.

Your business name can make your business relevant for non-branded search queries. This could give you an edge when attempting to rank on search engines for your highest value keyword.

例子:Flawless Inbound

If you're Googling agencies to help youimplement an inbound sales and marketing strategy, you'll likely search with keywords like, "top inbound agencies" or "great inbound." When a company called "Flawless Inbound" populates on your search page, it'll likely stand out. Working keywords your user might be searching for into your title is a smart way to stand out.

4.很简单。

You want prospects to remember and recognize your brand. To help in this effort, your business name should be simple and easy to spell, pronounce, and recall. This will ensure that no one gets frustrated typing your name or saying it aloud to devices like Alexa.

例子:Drip

You may have heard email automation being referred to as "drip sequences" or "drip campaigns" due to the automated emails being dripped out one at a time. The company Drip took this word associated with their product — one that's only one syllable and only four letters — and made it their identity

5. It's fun or clever.

One way to make sure your business gets remembered is by being witty. Jokes, puns, and plays on words are all ways to make your prospects chuckle at your business name and get it stuck in their heads.

例子:Spinfluence

Influence always requires a bit of spin, right? This clever play on words sets this入站营销机构apart. It's catchy, witty, and memorable — all important elements of a strong business name.

6. It demonstrates the value you provide customers.

One marketing tip is to position your business as a problem solver rather than a product seller. You can start that positioning with your business name.

例子:Search & Be Found

Every company in the digital age wants one thing: to be found when their customer or prospect searches for them. Search & be Found stated the benefit of using the agency in the title of its business.Work with Search & Be Foundand ... be found by more customers.

7. It's unique.

The last thing you want to do is decide on a business name and run into trouble securing its domain and other branding assets because they're already taken. Or, worse, run into legal trouble for trademark infringement.

Plus, you don't want to cause confusion when prospects land on your website but are looking for the other company (or vice versa).

例子:Zoom LiveTrakvs.Zoom.us

I was once in a podcasting group where someone was asking questions about "recording on Zoom." I thought the individual was referring to Zoom.us, the video conferencing platform, but he was actually talking about Zoom LiveTrak, the audio mixer.

这是一个简单的混音,对任何一家公司都没有任何伤害。bob全站app然而,在这种情况下,一个更严重的问题可能会带来更严重的命名错误。

This can be avoided by ensuring the business name is not trademarked or taken.

1.了解您的业务。

Before deciding on a name, you should have a clear idea of your business's mission, goals, target audience, and value proposition. If you've already created yourbusiness plan, this will be a great resource for you to review. You should be able to answer the following questions:

  • What does your business stand for?
  • What product/service are you selling?
  • Who is your target audience?

2. Think of descriptive keywords.

Once you know the core focus of your business, take some time to brainstorm keywords that describe your business. With a few descriptors of your business and brand, you'll be able to identify the ones that reflect the image you'd like to create.

For example, if you're starting a photography business, words like "camera", "snap", "shoot", "capture", "lens", etc. are all good starting points for your business name.

3. Consider SEO in the naming process.

Part of a good name is the ability to get found by potential prospects. For this reason, consider how well your name can position you on search engines. Consider the following things as you make this evaluation:

Search Volume

One strategy is to name a business based on a highly searched keyword to make the business relevant for that keyword. For example, 24 Hour Fitness may appear for someone looking for their brand or for someone looking for any gym that's open around the clock.

Authority

However, you don't want to choose a name in which the SERPs (search engine results pages) are too heavy with competition. For example, let's say you chose "Five Star Restaurant" as a name for your new establishment but notice the SERP for this keyword is dominated by review sites like Yelp and local newspaper columns. In this case, you may not get enough authority to compete, resulting in you not being found even when prospects are actively searching for you.

Intent

Google serves up content to users based on what it thinks they're intending to find. When thinking through your business name, make sure it matches search intent. For example, naming a tax business "Maximize Your Refund, Inc." may not be a good idea because searchers looking for "maximize my refund" aren't searching for a business but rather strategies.

您可以根据手册搜索和SEO工具(例如ahrefsandSEMrush.

4. Choose a name style.

How do you plan to create a unique name? You can use the keywords in your business name. Here are a few other naming options to consider:

  • Include the names of the company founders.
  • Use a single word.
  • Change, add, or remove letters from keywords.
  • Combine two or more words.
  • Use a metaphor.
  • Create an acronym.

5. Tell a story.

您的公司名称告诉消费者什么?解决一个想法之后,请考虑要唤起名字的想法和情感。如果它与您的业务的使命和价值主张不符,那么回到图纸板并找到一个更适合您的公司和产品的名称可能是个好主意。bob全站app

6. Ensure the business name is not trademarked.

If another organization has trademarked a name, you risk having legal action taken against your business if you violate that trademark. If you're in the U.S., you can搜索美国专利和商标办公室数据库为了使您的潜在业务名称确保没有现有商标。

7. Ensure the business name is not otherwise taken.

If there's no trademark, a business name is fair game. However, that doesn't mean there are no other businesses operating under the name you want. The best business names are unique so that you can avoid confusion. You may want to check your state's Secretary of State entity filings and DBAs for other businesses operating under the name. Each state will have a different process for this.

It's also good practice to run a Google search for your desired name to see what's out there. This can also alert you to existing organizations that have similar names.

8. Verify that the .com domain name and social media handles are available.

You can verify domain name availability by doing a search on a domain registrar such asGoDaddyorNamecheap.

如果一个.com域名不可用,或者它太贵了,请在选择其他名称或使用不太理想的顶级域(TLD)之间权衡选项。虽然其他TLD还可以,但.com仍然是最广泛使用的,也是最容易记住的。

In addition, it would be a pain to settle on a name only to find out that your social media handles are taken. Having variation between social media handles could cause confusion for prospects, so it's best to avoid this where possible.

一个简单的方法来验证the availability of social media handles is by using a tool such asnamechk, which checks multiple platforms with a single search.

9. Register your business name.

Once you've researched and decided on your name, you're ready toregister your business name. Depending on the type of company you're registering, the registration process will vary. You may also need a DBA if you're a sole proprietor. This resource from theU.S. Small Business Associationwill help you determine which registration process is right for you and your business.

创意企业名称生成器

If you're having trouble thinking outside the box, these business name generators are a good starting point to help you get the naming process started.

  • Namelix: Enter your keywords, and Namelix will generate related business names and logos.
  • Brandroot: Search by keyword and business category. It will provide a name, logo, and tell you if the corresponding domain name is available.
  • Novanym: After searching for your initial keywords, narrow the results down by name style and sector.
  • Shopify Business Name Generator:输入要在名称中包含的关键术语后,Shopify Business Name Generator将创建具有可用网站域的业务名称创意列表。
  • BrandBucket: With BrandBucket, you can search for business names or browse by industry.
  • Business Name Generator: Type in a few words that describe your business. The Business Name Generator will produce a list of potential business names for you to choose from.
  • Oberlo: If you’re looking for a condensed list of 100 business names, Oberlo is the tool for you. Simply type in related keywords to get your free list.

What’s in a name? Just about everything.

A unique business name will help you stand out from competitors and build a strong brand. Once you have that, you'll want to identify your target market, define your positioning, and create a business plan to get your business off the ground.

Use a business name generator to get the brainstorming started. From there, double and triple-check that your business name isn’t already in use. Free and clear of trademarks? Register your business name and start planning your marketing strategy to have a successful business launch. Get started today with HubSpot’s free business plan template.

Editor's note: This post was originally published in September 2019 and has been updated for comprehensiveness.

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Originally published Jun 22, 2021 1:15:00 PM, updated June 22 2021

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