6 Creative Ways to Make Your LinkedIn Message Stand Out in 2021

当LinkedIn仍然是新的时，即使使用Berionplate，Generic LinkedIn消息，也可能会看到一些销售人员的结果。

In 2018, however, sending a spammy sales InMail definitely won’t win you responses -- let alone new business.

为了有效地对LinkedIn进行前景，您需要制作引人入胜的创意信息，以使您脱颖而出并引起潜在客户的注意。尝试这六种创新策略来编写值得响应的inmails。

1）提及潜在客户建议中的细节

Reading the “Recommendations” section of a buyer’s profile is one of the best ways to learn more about them.

快速浏览一下，您会发现有关他们的职业道德，最大的优势，最大的职业成就，专业声誉，个性等的详细信息。

这些中的任何一个都很好地为LinkedIn消息的第一行提供了好的饲料。它们不仅高于个人潜在客户，而且还会证明您已经完成了作业。

这是三个要说明的示例消息。

1) Congrats on the great news

嗨[名称]，

恭喜[成就] - 考虑到[原因]，这是令人印象深刻的。如今，您正在从事任何类似项目吗？

Best,
[你的名字]

2）阅读您的建议

嘿[名字]，

我只是从[推荐人]阅读您的建议。似乎您在[商业领域，技能]中表现出色。您的[过程，方法]是什么？

Cheers,
[你的名字]

3）对您的背景感到好奇

嗨[名称]，

从您的建议来看，您是[field]的专家。您最初是如何对此感兴趣的？

有一个很好的[一周中的一天]，
[你的名字]

These messages are short, simple, and most importantly, flattering. Once you’ve started a conversation with your prospect and learned more about their objectives, you can begin to add value -- and down the line, present your solution.

2) Riff On a Common Interest

If you share a common interest with the buyer -- which you can discover by reading their summary -- use that in your InMail to build rapport.

Depending on how unique the commonality is, place it at the beginning of your message or include in the postscript.

看一下这两条示例消息：

1）爱非小说犯罪调查播客

嗨，斯特凡，

Like you, I’m a big fan on non-fiction crime investigation podcasts. I highly recommend Someone Knows Something if you haven’t already listened to it.

我还想知道您是否正在努力扩展招聘工作。我的增长率相似的客户通常说，很难在带来足够的新员工的同时保持其招聘标准。如果您想听他们的话，我有几个提示。

Best,
Inken

2）爱播客

嗨，斯特凡，

Are you struggling to scale your recruiting efforts? My clients with similar growth rates typically say it’s hard to maintain their hiring standards while bringing on enough new hires. I have a couple tips, if you’d like to hear them.

Best,
Inken

P.S.我也是一个庞大的播客迷。强烈推荐The Growth Show- 这是我的最爱之一。

3）提供个性化的内容

Try to quickly move a LinkedIn conversation to email. Prospects spend far more time in their inbox than on this network, so you’ll have a better shot of getting replies over email (not to mention, giving you their contact information is a sign of interest).

为了鼓励过渡，请向他们发送有用的，相关的内容。

Use this template:

嗨[潜在名称]，

您是[看到X痛，希望实现Y目标]？我问是因为[客户＃1]和[客户＃2]在您的[行业，市场，地区，产品空间]中都经历了[挑战，机会]。

There’s a great [ebook, white paper, blog post] I can send you on this topic. It might be easier to send over email so I can highlight the sections you’ll find most useful -- what’s your address?

Best,
[姓名]

重要的是要证明您对电子邮件的要求是合理的，否则他们可能会要求您转发LinkedIn上的内容。幸运的是，您不需要深入的解释。

4) Foreshadow Your Email

When you already have a prospect’s email address, try warming them up with a preliminary LinkedIn message. You’ll boost your name recognition, meaning they’re likelier to open your email.

为了给您一些灵感，这里有一个模板：

嗨[潜在名称]，

Wanted to give you a heads up I’ll be reaching out via email with some [suggestions, strategies, observations] relating to [pain point, opportunity].

For example, my first tip is [short piece of advice].

Looking forward to speaking,
[你的名字]

即使您正在使用此消息来为您的真实电子邮件做好准备，您仍然需要添加价值。

5) Insert a Picture

由于大多数用户没有将视觉效果附加到其插件上，因此有趣的GIF或有趣的图片会使您的消息脱颖而出。

Try adding a visual that reinforces your note. For example, HubSpot sales reps often use humor memes in their outreach messages, like so:

或使用他们个人资料中的详细信息找到一张会在他们的脸上露出微笑的图片：

6）在悬崖上结束

Pique your prospect’s curiosity by ending on a cliffhanger.

Imagine your InMail is a chapter. It needs to include something substantive (like a tip, observation, or thought-provoking question), otherwise the buyer will feel like you wasted their time. But hold something back -- this guarantees they’ll read your next message.

为了给您一个主意，您可能会写：

嘿，安德烈，

只是浏览了您的github存储库。您的团队正在研究一些令人兴奋的开源项目 - Mathlab看起来有可能改变大学学习小组。

Two entrepreneurs I know fund projects just like MathLAB. I’ll reach out to them and will be back in touch soon with their response.

Best,
雨果

您的前景每周可能至少收到至少四个垃圾，无聊和销售的LinkedIn消息。但是有创意的人？您的可能是他们整个月获得的第一个。额外的努力将有很长的路要走。