如何为您的小型业务开设在线精品店

Have you ever considered opening an online boutique or storefront?

Maybe you already run a small business that you’re looking to move or expand online. Or maybe you’re just looking to open and run an online store of your own.

如何开始在线精品店

Although this process may seem a bit intimidating, it doesn’t need to be. That’s because there are a number of ways you can开设在线商店that works for you and your budget.

We’ll review some of the most popular options in this article as well as answer some questions that commonly arise when planning and opening an online boutique.

Let’s dive in with a question related to something every small business cares about: budget.

开设在线精品店有多贵？

Well, there’s the process and price of setting up an online boutique.

Then, there are the processes and associated costs of ordering inventory and managing other facets of your online business such as shipping, payment collection,搜索引擎优化（SEO）, communication management, and security. The tool you choose to help you set up your online boutique will determine many of your costs as well as when and how you actually pay to use the software.

Online Storefront Software

Many tools, such as Facebook, Instagram, and Square, make itfree实际设置和管理您的在线精品店（有关此的更多信息暂时).

他们从您进行的每笔销售中获利。Facebook和Instagram取每笔交易的5％或$ 0.40的固定费用为$ 8或更少. Square takes2.9％ + $ 0.30of each transaction you make on their platform.

Other tools, likeShopify, are also online storefronts but they manage things like payment and shipping, too. Hence the base fee to set up your online store (after completing your free trial). So this type of tool can range in price from free-to-start to about $300/ month, depending on the size of your store and the features you need. Specifically, Shopify’s plans are$29/ month, $79/ month, and $299/month.

There are also tools likeWooCommercewhich are free to start using but will always require anumber of additional costs, such as your online store’s host, domain, theme, and more. This could easily cost you upwards of about $130/ month.

Lastly, there are integrations that help make online storefronts possible — these connect to your other business tools, like yourmarketing softwareor yourCRM. For instance, you can integrate存款文件with HubSpot toaccept Stripe and PayPal payments using HubSpot Forms.

通过整合，您可以…

• 接受您的HubSpot驱动着陆页上的付款。
• Allow your customers to remain on your website during the checkout process.
• Add custom fields to your forms.
• Segment contacts in HubSpot with payment fields.
• Use HubSpot’s email workflows to send receipts.
• Manage billing from the CRM.
• 用HubSpot工作流创建订阅和费用。

存款文件integrates withany HubSpot plan并以每月158美元的价格出售。

综上所述，很明显，这个问题的答案没有切断和干燥。但是，很明显，可以根据您的需求，目标，预算以及您出售的产品/服务来量身定制许多工具。

如何免费开设在线精品店

作为entrepreneur, you might be wondering,您如何在没有钱的情况下开始在线精品店？

如今，您可以：1）利用社交媒体营销的力量在Facebook和Instagram上免费创建在线精品店或店面，或2）实施免费的在线店面软件，该软件仅为每笔交易收取费用。bob电竞官方下载

As we covered above, common tools for this type of online boutique include Facebook and Instagram as well as free software likeSquare.

For the sake of this article, we'll review how to start an online boutique on Facebook. (Since Facebook owns Instagram, this is the same process for setting up an online store on Instagram.)

如何开始在线精品店on Facebook

To start an online boutique on Facebook or Instagram, you’ll need to useFacebookShops.

What is a Facebook Shop, you ask?

What is a Facebook or Instagram Shop?

Shops on Facebook and Instagram are online storefronts. Here, your visitors can explore and buy products directly from Facebook and Instagram.

Shops arecustomizable所以你可以确保你的网上精品品牌and features the products you select. Additionally, you can customize:

• All featured products
• Collections（您展出的产品组有组织的组）
• Imagery and storefront cover image
• Accent colors
• How customers reach your online storefront (e.g. via Facebook and Instagram profiles, Instagram ads, in-feed Story, Live, Reel)

顾客can also save products to their profiles, place orders (via the app or after being redirected to your website), direct message (DM) you with questions, track shipments, and request support from your team.

Here are the stepsyou’ll need to follow to actually get your Facebook (or Instagram) Shop up and running:

1. 确保您有资格参加商店.
2. 创建或使用现有的catalog（其中包含有关您要在Facebook或Instagram上做广告和销售的产品的信息）。
3. 使用并设计您的店面商务经理.

How much inventory do businesses need to start an online boutique?

确定您的在线精品店库存时，购买一堆不同的样式，而不是多种样式.

For instance, identify one style of a product. Then purchase two of the selected product in a few different sizes (often known as a "pack”) — for instance, two size small, two size medium, and two size large in the same style and color sweater.

换句话说，与其购买“深入单位”（五个尺寸小，十小的中等和五个尺寸的不同样式和颜色的五个尺寸），不如坚持使用“广度”样式，因此您可以为客户提供很多东西。

This will help with your ability to test which products, styles, sizes, and colors do best among your customers. You can always add more styles, sizes, and colors once you know there’s a need — that way you’re not wasting any allotted budget.

To recap,a good rule of thumb when it comes to inventory is to select one style in one color and then get about two of each popular size (depending on the product type, this will likely be two small, two medium, and two large).

Another way to think about this process of establishing your inventory if you’re just starting out is to simplyasi设置de one-fourth of your budget for inventory.

最后，如果您经营了一段时间，you can base your inventory budget and on your previous purchase datato determine how much of each item you sell and at what price. The more of a product you sell at a higher profit, the more valuable that item is — meaning, the more important it is that you stock, advertise, and offer that product via your online boutique.

这种库存讨论使我们解决了另一个问题 -在线精品店的库存库存是否总是必要的？

尽管你可能认为,答案是不.

Enter:代发货。

如何开始在线精品店With Dropshipping

A2019年研究研究所的研究大视图研究predicts that the global dropshipping market size will grow by over 28% yearly until 2025.

代发货是企业主pays a third party a wholesale price for a product. A customer then pays your retail price for the product (which is more than the wholesale price). Then, you pocket the difference/ profit.

下车是有利可图且有价值的，因为它允许低开销，并且不需要企业主必须存储任何库存。企业主还可以轻松测试客户和规模之间的不同产品类型。

To start your online dropshipping business, follow these steps:

1. 选择您要去的市场。
2. 确定您要出售的产品类型（找到一个利基！）。
3. Identify the third party/ supplier you'll use (a.k.a. your wholesaler).
   
   1. A tool likeShopifymakes this easy because it has a feature that you can use to connectOberlo到您的Shopify Online在线精品店，然后选择您的供应商。
   2. If you aren't a Shopify user or want to avoid Oberlo, you can always进行研究to look for other wholesalers that meet your product needs (e.g.公平) and reach out to them accordingly.
4. 确定您的在线精品软件，创建店面，并配备您将要出售的产品。bob电竞官方下载
5. 进行市场和竞争性研究，以确定您的产品定价和运输成本。
6. Register your businessand begin selling.

Start Your Online Boutique

Starting your online boutique doesn't have to be scary or a major expense. Follow the steps above and keep the answers to the questions we reviewed in mind as you establish your online boutique. And then, get selling.