5 Ways Startups Can Drive Massive Organic Growth

It can feel like a David and Goliath scenario.

As a startup, you may be tempted to look at the established giants in your niche and believe you have no chance of beating them. They have the reputation, reach, and budget to acquire和保留客户。

But if the biblical allegory teaches us nothing else, it does demonstrate that一个明智而精明的失败者可以击败一个感知的冠军.

Easy? No. Quick? Nope. But 100% doable.

如何？通过实现有机生长。

无论您身在何处或在哪里，您必须使用多少钱，都可以有机地增加受众，声誉和客户群的持续和专注的计划，都可以带来巨大的成果。

Organic growth generally achieves a higher rate of return for companies, but takes longer to achieve because it involves upfront marketing, sales, and customer service investments.

The black and white statistics for startups and new businesses can be a bit frightening at first glance:

• Abouttwo-thirds of businesses never see their tenth anniversary
• 大约80% of startups don't survive past a year
• Venture-backed startups have a75％故障率

You need to change the narrative. Put another way, one-third of new businesses make it to ten years, 20% of startups survive past 12 months, and 25% of venture-backed startups flourish and see a return-on-investment.

听起来好吗？

Failure is a part of doing business, and the原因有所不同: insufficient or lack of market research, poor planning, not enough capital, bad or misguided marketing, outcompeted, no demand, expanding too fast, and on and on.

You've got to plan and work for success. You've got to hustle.

In the business world of the 21st century, the tactic that levels the playing field is online organic growth.生成潜在客户，传播意识，提高您的声誉，获取和保留客户，并产生拥护者。

Ready? Let's do this.

5个初创公司可以实现的有机业务增长的例子

1. Invest in a long-term content creation strategy.

没有快捷方式，您需要记住这一点。任何规模的成功企业都可以发挥漫长的游戏作用，了解增长和利润可能需要一些时间。

In 2018 and beyond,inbound和content marketingare fantastic strategies that get results.

资源：HubSpot

Consider:

• 更长的博客文章生成9x more leads比较短的
• 56％的B2B营销人员增加了内容营销的支出在过去的一年中
• 每领先的成本下降多达80％within just five months of switching to content marketing, and it generates 4x more leads per $1000 spent within three years
• 带有活跃博客的业务网站434％的索引页，比没有一个的入站链接多97％，访客多55％
• 93％most successful businesses are extremely or very committed to content marketing, 76% of them use it to nurture leads, and 73% use it to build loyalty with customers

资源：内容营销学院

就是说，您不会用1-2个博客文章来撤销国王。投入时间，努力以及您可能的任何钱。创建一个具体计划。写下来并与每个利益相关者分享。

• Diversify your production beyond just written content (blogs, ebooks, articles): 64% of marketers have增加了他们在视频，网络研讨会和现场流的预算在过去的一年中.
• 创造detailed buyer personas和deliver the content they want to the places they spend their time online.
• High-growth businesses are2x as likely to conduct research并且具有明确定义的利基市场的可能性高75％。
• Consistentlycreate and share high-quality, useful, valuable content to organically grow your audience and reputation.

这些都不是快速或容易的，但是您会得到您的投入。成功的创业公司并不害怕辛勤工作。

2.试验新兴趋势和击败已建立竞争者的策略。

Don't be intimidated by the big guys. They may have an existing audience and catalog, but their success can sometimes work against them. Maybe they've grown complacent. Maybe they don't put a premium on growth anymore. Maybe retention is not their strong suit.

Be better.

As a startup, you can't outspend them, but you能够out-hustle them. You能够innovate, experiment, and think outside the box in a way that may either be impossible or ridiculously slow to implement for them.

创造better content. Visit the blogs of the biggest businesses in your niche, and you'll likely see the same subjects, topics, categories, and even headlines. This “me-too” stuff is safe, but boring, and you'll never stand out if you follow their lead.

Be different.

Identify what works – an online search query or tool likeBuzzSumo能够instantly show you – then改进并扩展它. Take it in a different direction. Make a video rather than an article. Share it with the people that made the inspiration piece so popular.

Cultivate your reputation astheexpert for Topic X, and leads, customers, and fans will eventually come to you as your reputation grows.

要有趣，吸引人和不同。尝试新的和新兴的趋势.

Be better.

3. Strategize for growth, then execute.

成功和成长需要计划。确保您对您想做什么以及如何完成内容有一个清晰的了解。比下一个家伙或gal拥有更好，更专注的内容策略。

仅有的39% of marketers have a documented content marketing strategy. That's an opportunity for you.

资源：内容营销学院

To optimize for growth, build your strategy aroundpillar and cluster contentfor better SEO, user navigation, backlinks, and more.

支柱含量

A支柱页面或作品通常是有关广泛主题的综合指南，帖子或电子书。它可以分解为许多较小的作品，例如Facebook广告或如何建立品牌忠诚度。

At Mailshake, we spent time, money, and effort creating ourCold Email Masterclass和电子邮件外展剧本. These are pillar pieces: they generate a lot of traffic, increase time on site/page, and produce a lot of quality backlinks and engagement.

集群内容

冷电子邮件是一个很大的主题。在这两个部分中，我们网站上有许多与相关子主题的内部链接，例如主题行，后续活动和个性化。

那是集群内容。

资源：HubSpot

Both the search engines和游客喜欢支柱和cluster contentbecause it's easier for both to understand a subject and find what they're looking for. That's a major win for you.

更好，更方便，更详细的内容意味着更多的股票，更多的链接，并最终增长。

Include a各种主题和格式为了防止观众感到无聊，例如博客文章，视频，播客，动画演示，电子书，图像，图表，网络研讨会，信息图表等。

建造your content strategy around pillars and clusters from day one, and you're primed to drive massive organic growth.

4. Build relationships.

There are literally billions of people online. Audiences of thousands or millions already exist for others, and they're in constant need of quality content to share with their group.

You can use that to your advantage.

建造mutuallybeneficial relationships with editors and other content creators in your industry and niche. Using theVoila Norbert email finding toolis a must for building these relationships effectively. Leverage those relationships to get your content seen by a wide and far-reaching audience.

回到我打长游戏的观点，这种策略并不是一个快速的解决方案。但这也许是提高您和您品牌认识的最有力方法。

Make a list of the movers and shakers – both individuals and websites – in your niche. Those are the big fish. Set that aside for now.

列出另一个不为人知的创造者。Conduct a search query for the keyword or topic of your latest piece, and jot down the names and sites on theSERPs那你don'trecognize.

Do the same with a service like社交动物或者忍者.

那些是另一种渴望增加听众的小鱼 - 就像您一样 - 它们会渴望使用yourcontent to do so.

Follow and engage with them on social media. Leave a comment on their latest blog post. Give them a compliment on a recent achievement. Share their best stuff with your audience. Find a broken link on their site and let them know.

Cold email is the best way to automate this outreach, and most providers allow you to personalize at scale. Don't forget tofollow up if you don't get a response. And then follow up again. And again.

建立连接。不要求任何回报。

Once the relationship is underway, include and link to them in your content, and notify them. They'll be happy to share. Ask them for a quote, a quick Q&A, or a longer interview. Pitch a guest post idea.

Help them, and they'll help you. Eventually, you'll be sharing each other's content without being asked.

Once you've established a network of small and medium-sized fish, you can start reaching out to the big ones from earlier.

5. Use technology to work smarter, not harder.

Find thetips, tools, and servicestosimplify your growth.

MakeA/B测试和转化率优化part of everything you do: email, content, landing pages, and more. What's not working can be fixed. What's already working can be better.

Avoid competing for the highest-volume keywords, and instead focus on the lower-volume – but higher-converting – ones. Theselong-tail keywordsare easier to target and better reveal searcher intent.

Master the three dimensions of organic growth:investing, creating, and performing.

因为归根结底，大卫打巨人通过了解更多并思考。

That's the takeaway.

To learn more, read our list of moregrowth hackingstrategies to try.