具有声望和专业知识的8个最佳房地产名称

A successful career in real estate is rooted in trust — developing a reputation as a knowledgeable, experienced, adept, and attentive advisor and advocate. But how can you project those qualities to your potential clients? How can they know for sure you know what you're doing?

Well, one way to get there is through pursuing something known as a real estate designation — a prestigious credential that identifies you as an expert in your field. Here, we'll explore real estate designations a bit further, differentiate them from real estate certifications, and review eight of the best ones you can attain.

Real Estate Designations and Certifications

Real estate designations are often conflated with real estate certifications, and for good reason — both provide avenues for real estate professionals to demonstrate their experience and expertise in specific aspects of the field.

They allow agents, brokers, property managers, and other people with a place in the real estate industry to show potential clients they have both a specialized understanding of different real estate niches and a commitment to professional development.

Certifications and designations are fundamentally similar in that they require some degree of training and scrutiny to attain. Both can also be used to bolster a real estate professional's resume and reputation. And for the most part, certifications and designations are both primarily awarded by the全国房地产经纪人协会（NAR）.

The primary differences between the two are in the rigor of each one's respective coursework, the professional experience required to earn each one, and the issue of annual dues. While certifications are impressive and require work, receiving one isn't nearly as labor-intensive and time-consuming as pursuing a designation.

Most designations also require evidence of extensive experience in an area of expertise. And, if you receive a real estate certification, you're typically not expected to pay annual dues to maintain it — whereas most designations make you pay to keep them on a consistent basis.

So, if you want to project your expertise and commitment to ongoing professional development but have less time to allocate to screening, studying, and examination, you're probably best off getting a real estate certification. If you're willing to put in the extra effort for more prestige and professional benefits, you'll likely want to get a full-on designation.

现在，让我们看一下房地产专业人员可以追求的八个最佳房地产名称。

1.Certified Real Estate Brokerage Manager (CRB)

Best for Seasoned Brokers

The Certified Real Estate Brokerage Manager (CRB) is one of the most prominent, esteemed designations available. As its name implies, the designation is tailored to help real estate professionals with brokerage management — allowing you to increase productivity, develop key business management skills, and ultimately become a more effective broker.

Though you don't need a brokerage license to obtain this designation, it still suits experienced brokers more than other real estate professionals — and its required credentials reflect that. If you're a seasoned broker, looking to refine your field-specific skills and bolster your resume, consider earning a CRB designation.

How to Earn It

• Completethree CRB courses.
• Fulfill twoexperience electives —which can include:
  • Having five or more years of management experience
  • 在任何专业都有学士学位
  • 拥有其他全国房地产经纪人协会（NAR）证书。
  • Completing an additional two CRB courses, beyond the requisite three.
  • Possess at least one year of professional experience.

• Pay a one-time$ 150指定费.

2.Senior Real Estate Specialist (SRES)

Best for Real Estate Professionals Who Deal With Clients Over 50

The Senior Real Estate Specialist (SRES) designation is a resource for real estate professionals interested in guiding clients over the age of 50 through the home buying and selling processes.

该名称可以帮助其订户了解老年人住房选择和反向抵押贷款的工作方式。它还提供了有关如何在房地产交易中使用养老金，401K和IRA的洞察力，同时还提供了如何保护客户免受抵押贷款融资和针对50岁以上人士的贷款计划的见解。

How to Earn It

• Maintain an active NAR membership.
• Complete theSRES课程。
• 在SRES理事会中保持积极的会员资格。
• Pay annual dues.

3.认证的商业投资成员(CCIM)

Best for Professionals with Extensive Commercial Real Estate Experience

认证的商业投资成员（CCIM）名称认可商业投资房地产领域的主要专家。可以说，这是所有商业房地产名称中最负盛名的。这表明指定人员已经完成了金融和市场分析的课程工作，并获得了商业房地产领域的彻底经验。

The designation isn't specific to one type of commercial real estate professional. Anyone from brokers to appraisers to real estate attorneys to bankers can pursue it.

也就是说，任何接收指定的人都需要extremelyextensive commercial real estate experience — so CCIM members tend to work at the executive level.

How to Earn It

• Complete theCCIM教育课程， 包括：
  • 道德课程
  • 谈判培训
  • Elective courses from the Ward Center for Real Estate Studies
• Submit a portfolio of qualifying experience to demonstrate experience in commercial real estate — covering activities, transactions, projects, or work products. Transactional portfolios that meet the minimum volume requirements could include:
  • Three or more qualifying activities totaling $30 million or more
  • Exactly ten qualifying activities totaling $10 million or more
  • Twenty qualifying activities with no dollar volume requirement
• Pass a day-long comprehensive exam, preceded by a two-day course concepts review

4.Accredited Land Consultant (ALC)

Best for Seasoned Land Sales Professionals, Willing to Commit to an Extremely Rigorous Process

The Accredited Land Consultant (ALC) is the only land-specific designation recognized by the National Association of Realtors and is among the most prestigious available in the field of land sales. These kinds of consultants have extensive experience in selling agricultural land, timberland, ranches, recreational properties, or vacant land for development.

该名称带有其特权。首先，它为您的营销和行业声誉增添了新的合法性。它还具有可证明的财务利益 - ALCS平均每年收入超过100,000美元，比该空间中的非潜在客户多。

成为ALC是一个特别严格的过程 - 大多数指定人员花了多年的时间追求该指定。

How to Earn It

• Successfully complete a total of 104 Land University contact hours.
• Submit a portfolio that substantiates specific levels of volume achieved in land sales or in providing real estate services related to land.
• 提交一份专业的简历,演示了一个minimum of two years of experience in land sales or brokerage or a minimum of three years of comparable real estate experience in auction, appraisal, leasing, development, farm management, consulting, brokerage management, or related services in land.
• 提交一篇有关您为什么要成为认可的土地顾问的简短文章。
• 至少提交了目前认可的土地顾问的两份推荐信，其中一份必须来自申请人本地市场中的ALC。
• Successfully complete a comprehensive online final ALC Exam that covers the core components of the LANDU curriculum.

5。认证国际财产专家

最适合希望全球化业务全球化的房地产专业人员

The Certified International Property Specialist (CIPS) designation is tailored to help real estate professionals assist American property buyers looking to purchase abroad and foreign nationals interested in purchasing property in the United States.

It provides designees with the insight, research, know-how, and resources to globalize their efforts. The CIPS designation also allows its members to connect with a network of over 3,500 fellow designees within 45 countries. Having this distinction lets prospects know you're among the best and most trusted resources for navigating the global real estate market.

How to Earn It

• Complete two core courses in local markets and transaction tools.
• Complete three elective courses.
• 成为NAR良好信誉的成员。
• Pass an online exam with a score of 80% or better.
• Submit a CIPS application form.
• Pay course fees, an application fee, and annual dues.

6。Certified Property Manager

Best for Experienced Property Managers Looking to Maximize the Value of Their Properties

Certified Property Managers (CPMs) are experts in real estate management. According to the NAR, 70% of professionals who hold this designation hold the highest management positions in their offices.

The designation comes with its share of perks and resources, including recognition that you're an expert in your field, a subscription to theJournal of Property Management, leadership opportunities at the national and chapter levels of the Institute of Real Estate Management (IREM), and access to the IREM Foundation Scholarship Program — among several other benefits and professional opportunities.

How to Earn It

• Complete seven required courses.
• Have at least 36 months of qualifying real estate management experience as defined by IREM.
• 获取三个专业参考书。
• Fulfill a one-year candidacy period by being a CPM Candidate Member, ARM Member, or ACoM member in good standing for the 12 months before CPM approval.
• Be a member in good standing of NAR.
• Hold a real estate license or verify that you're not required to hold one for your current position.
• Attend two IREM chapter meetings or events during the 12 months immediately before CPM approval.
• Be interviewed and approved by your IREM chapter.
• 完成房地产经理课程的道德规范。
• 保证维护IREM职业道德守则。
• Pass the CPM certification exam.
• Pass a management plan on either an actual property or a skills assessment.

7。Certified Residential Specialist

Best for Residential Sales Agents, Managers, and Brokers

The Certified Residential Specialist is the most prestigious credential residential sales agents, managers, and brokers can attain. It can help bolster any residential real estate professional's resume while providing them with access to a robust and active network of residential specialists.

使用此名称，您可以在大多数教育中获得高达50％的折扣住宅房地产委员会(RRC), access to the Council’s referral network, a listing in the Council’s online and print directories, professionally branded materials — like customizable sign riders, fact sheets, business cards — and other recognition and resources to help you enhance your reputation and professional efforts.

How to Earn It

You can take one of two paths to earn the CRS designation — the 60/30/30 Program or the Pro Program.

60/30/30 Program

• 在过去五年中，有60件交易或3000万美元的数量。
• Complete 30 Hours of RRC education.
• 成为住宅房地产委员会良好信誉的成员。
• Be a member in good standing of the National Association of Realtors.
• Complete two hours of continued education every calendar year.
• Pay annual dues.

专业计划

• 拥有10年或更长时间的房地产经纪人。
• Have 150 transactions total or an average of $1 million per year with at least 40 transactions.
• Complete 16 Credits of RRC education.
• 成为住宅房地产委员会良好信誉的成员。
• Be a member in good standing of the National Association of Realtors.
• Complete two hours of continued education every calendar year.
• Pay annual dues.

8。Seller Representative Specialist

Best for Real Estate Professionals Who Represent Sellers' Interests

The Seller Representative Specialist designation is a high-profile credential for real estate professionals who represent sellers and their financial interests in real estate transactions. It provides an opportunity for seller representatives to refine and project their skill sets.

The designation gives designees a solid foundation to help them better represent the interests of sellers through thorough training, a wide range of resources, networking opportunities, and ongoing support.

Through the program, Seller Representative Specialists learn to apply a code of ethics, comply with state and federal laws while representing sellers, communicating value to sellers, and several other key responsibilities seller representatives need to have a grip on.

How to Earn It

• Complete the SRS course, eitheronlineor in aclassroom.
• 完成其中一个SRSelective courses.
• Be a member in good standing with the National Association of Realtors.
• Be a member in good standing with SRS.
• Have documentation of three completed transactions in which you acted solely as a seller representative.
• Submit the designation application.
• Pay annual dues.

赚取房地产的名称可能是极限劳动力和疲惫的 - 这里列出的一些甚至可能需要数年的土地。尽管如此，在后面拥有一个可以增强您的声誉，增强您的专业网络，快速跟踪您的专业发展，并最终使您的业务更加有利可图。

如果您愿意为这些好处投入时间和精力，那么探索此处列出的指定之一可能符合您的最大利益。