销售量Email Template: How to Write Emails People Want to Respond To [SlideShare]

Hi. My name is Michael Pici, and I thought I'd share some content around writing emails in order to ...

Okay, I'll stop right there. There’s a good chance your eyes have already glazed over. That’s why it’s shocking salespeople actually use this structure when they’re reaching out to new prospects.

每张销售电子邮件背后都有一个目的，无论是勘探电子邮件，，，，follow-up email，，，，or abreakup email：得到回应。这个五部分的销售电子邮件模板将向您展示如何编写销售电子邮件的潜在客户实际想要响应。

How to Write a Sales Email People Want To Respond To

Here’s the basic formula for a great sales email. I’ll dive into each part in detail below.

Personalized subject line
潜在客户的名字
Opening line about the prospect
Thought-provoking or unexpected question
Well-crafted email signature

如何为销售电子邮件进行有效研究

Would you run a marathon without training beforehand? Of course not. You might save time, but your results will be horrible.

The same concept applies to writing sales emails. If you don’t do any prep work, there’s almost no chance your message will be relevant to the buyer’s situation -- and therefore worthy of a reply.

花五到10分钟来研究您的前景并挖掘相关的细节。我建议在Google上搜索他们的名字，浏览他们的社交媒体资料，并查看他们的公司网站。bob全站app

在此过程中，找到一个充分的理由与他们联系。您可以参考最近的触发事件吗？您有相互联系吗？如果适用，您可以从他们在您的网站上访问的页面中推断出什么？

This context allows you to write a personalized, timely email.

如何编写销售电子邮件主题行

Your prospect will use the subject line of your sales email to decide whether to read it, so you can’t get away with a throwaway one.

最成功的电子邮件主题行预示了您在电子邮件本身中提供的价值。如果买方认为他们将通过阅读您的消息获得洞察力，竞争情报或资源，那么他们可以保证打开它。bob体育苹果系统下载安装

销售电子邮件主题行的示例

[潜在名称]，对您的问题回复：[主题]
[Mutual connection] suggested I say hi
Strategies for achieving [result they want]
How are you [leveraging, responding to] [recent trigger event]?
Question about [prospect’s goal]
Just read your post on [topic], and …
Have you considered [idea or strategy]?

在您的销售电子邮件主题行中避免的单词

Avoid “salesy” words, which will make your message look like a promotional mass marketing email rather than a tailored, one-off email.

Final
提醒
销售
Tempting
特价
Complimentary
自由的
Help
Donation
不
令人兴奋
独特
Discount
Solution
Partner
有限的
State-of-the-art

如何制作销售电子邮件开放线

您已经摆脱了第一个障碍：让您的潜在客户打开电子邮件。但是，第二个hr跑 - 促使他们回答 - 同样重要，甚至更加困难。

首先谈论自己，您的公司或您的产品，他们甚至都不会阅读第二行。bob全站app对于可能适用于任何人的通用语句也是如此。

最糟糕的销售电子邮件开放行

“Hi, my name is … ”
“I was looking at your website, and … ”
“您对X解决方案感兴趣吗？”
“你不认识我，但是……”
“Does your company have a solution for [product type]?”
“Did you know you could do X with [rep’s product]?”

The Best Sales Email Opening Lines

要引起您的潜在客户的注意，并向他们展示您已经完成了作业，请尝试使用这些主题系列之一。

“恭喜[最近的公司宣布] - 考虑到[理性公告是值得注bob全站app意的]，这令人兴奋。”
“I read your [blog post, tweet, LinkedIn comment] about experiencing [X].”
“ [相互联系]提到……”

如何编写销售电子邮件模板

Use the main portion of your sales email to add value and demonstrate your expertise. The worst thing you can do is launch into your sales pitch -- it’s far too early in the conversation to start hard selling.

取而代之的是，提出一个发人深省或意外的问题，以使买家的心理装备转动，并给予他们强大的反应动力。

Utilize HubSpot's Free Sales Email Templates – Download For Free

Download Now

示例销售电子邮件问题要询问潜在客户

“根据事实或数据,你道箍tegy for [business area]?”
“您是否有兴趣通过[y]学习[x结果]如何实现[x结果]吗？”bob全站app
“您是否考虑过[X更改]？”
“您知道[新立法，行业改变]如何影响您？”
“您打算如何回应[新的立法，行业变革，竞争举动]？”
“我已经汇总了您公司的[业务领域，策略，潜在机会]的报告。bob全站app你想看吗？”
“您对[主题]有任何未解决的问题吗？”
“Was doing X your idea?”

如果可能的话，请在那里结束您的销售电子邮件。理想的长度是五个句子（或更少） - 许多潜在客户在手机上检查收件箱，这意味着一封长长的电子邮件将在视觉上令人不知所措。另外，您的消息越短，他们就越容易回复。

如何结束销售电子邮件

不幸的是，平均的电子邮件签名似乎旨在使您的眼睛流血。电子邮件签名可以提高您的信誉，使您的潜在客户有机会了解有关您的更多信息，并帮助您推广最新的博客文章或公司案例研究 - 但前提是它精心设计。bob全站app

The most important rule to go by: Your email signature shouldn’t be a distraction.

好电子邮件签名的元素

短的：You should be able to see the entire signature without scrolling.
简单的：使用纯文本和中性色。
Strategic:Include your contact information, links to your most active social profiles, and optionally, a recent blog post, customer story or testimonial, product or company award, or upcoming event you’re attending. Make sure these details are always up-to-date.

I first presented these lessons in anIntelligent.ly销售代表，小型企业主和营销人员的课程。最后，他们分享了他们认为最有价值的收获。我们将这些见解调整为Slideshare，您可以在下面查看。

Tweetable Takeaways

Never send a sales email without a reason without a reason why you're reaching out (a good one).Tweet This
Before writing a sales email, do your research on blogs, trigger events, website, social, and Google.Tweet This
您的＃1目标=获得回应。Tweet This
Start your email with something about他们，，，，not you.Tweet This
结束您的电子邮件，并有有关潜在客户目标的问题。Tweet This

Get more销售后续电子邮件模板here.