销售量Prospecting on Quora: 8 Easy Steps to Get Started

Quora大致每月2亿用户worldwide -- almost double the number of users they had during the same time last year. That’s a lot of people, and a lot of prospecting potential.

So what is Quora?

Quora is a Q&A platform where users post questions and source answers from other community members. Good answers get “upvotes” that give them more visibility and authority. Sound a lot like Reddit? There are some important differences that make Quora more attractive for professional outreach.

首先，Reddit主要用于分享新闻和娱乐，而bob官网官方网站Quora is used for knowledge sharing围绕职业发展，工作问题和生活建议。

其次，Reddit让用户成为匿名，它鼓励了一些臭名昭著的NSFW Subreddits（又称论坛）。相比之下，大多数Quora用户将其配置文件与他们的Google，Facebook和/或Twitter帐户链接。这为用户创造了一定程度的问责制，并为Quora作为业务网络来源的声誉做出了贡献。

那么，您如何使用Quora进行销售勘探？这里有八个步骤开始。

Get Started Sales Prospecting on Quora

1）创建一个帐户

首先创建一个帐户。Quora将要求您使用Facebook，Google或电子邮件地址登录。我建议您在您的公司电子邮件中注册，以便您在工作收件箱中收到与勘探有bob全站app关的通知。选择了首选的登录方法后，单击“继续”。

2) Follow Relevant Interest Channels

接下来，提示您至少遵循10个兴趣。选择与您理想的客户，行业和专业专业知识相关的人。如果您是HubSpot的销售代表，则可以选择SaaS，销售，网络营销和业务等兴趣。

Once you’ve followed several interests, add the interest homepage URLs to your RSS feed or Feedly account to be notified anytime a user posts a question you can answer.

3）添加您的专业领域

Quora will also ask you to list your areas of expertise. This allows them to instantly populate a feed with questions they think you can answer. It’s an immediate funnel full of prospects, so choose your interests honestly and carefully.

4) Follow Other Users

想知道您的竞争如何回答问题？想看看买家在问什么？在此步骤中，请关注您的空间中的其他销售人员以及您目前与之合作的买家。这使您可以轻松查看他们询问的有关您的行业及以后的问题。

5）充实您的个人资料

通过专业照片以及有关您自己的一些细节来构建您的个人资料。对自己是谁和做什么保持开放和真实。个人资料完成后，您可以回答问题。

Source:Quora

6）回答相关问题

Your “Read” page is filled with questions related to your interests. Start by scrolling through this thread. Answer questions and upvote helpful comments to build rapport and authority in the community.

您还可以转到主页的“答案”选项卡，Quora填充了您的专业知识可以让您回答的用户问题。

Here are a few best practices for answering questions on Quora:

1. Provide value first.假设您正在回答一个问题，即哪个小部件最适合解决Y问题。首先验证问题（“Hey Jane, this is a great question”），并为其问题提供一些与宽大的解决方案。对您与widgets-r-us的隶属关系保持开放（“完全披露：我为小部件-r-us工作”），并且永远不要试图在您的谈话中进行销售。
2. Never be overtly salesy, spammy, or repetitive.If you have a canned response that you copy and paste into any relevant question you come upon, you’re going to get called out and downvoted into oblivion. Make each response unique, targeted, and relevant, and you’ll build trust and recognition on Quora.
3. 很少分享链接。不要成为链接到内容或您公司的定价页面的人。bob全站app首先提供建议。如果对话继续进行，则可以提出指向公司或相关内容的链接。bob全站app但是，只有Quora用户表示兴趣。

7）问您的潜在客户问题

Want to start a conversation around a topic that’s not currently active or didn’t exist in the first place? Pose a question you know your prospects are knowledgeable about and let them answer to open a conversation.

而且，不要忘记提出良好的回应。您在Quora社区中越活跃和参与度，您的建议就会越明显和知名。

8）使用Quora消息传递

如果对话进行得特别好，并且您想私下与该人建立联系，则可以使用Quora消息传递。

Source:Quora

Quora的默认消息设置是，用户仅从关注的人那里接收消息。消息设置是可自定义的，因此有些用户可以完全关闭消息，而另一些用户则允许任何人的消息。

If you visit someone’s profile and do not see the message button (featured in the drop-down menu below), you may want to reach out to them on another platform like LinkedIn or email.

Quora可能是与潜在客户建立融洽关系的好方法。对该平台保持聪明和尊重，您将吸引那些真正寻求您寻求您知道可以提供的解决方案的潜在客户。