有史以来最伟大的运动员之一的5次销售课程[在＃Inbound16宣布Serena Williams]

你在开幕时看到塞雷娜·威廉姆斯吗奥林匹克比赛几天前，对阵法国的艾利兹·康特（Alize Cornet）？圣烟。我只看了第一个加时赛，持续了77分钟。

Even as a spectator who knows only the basics about tennis (a.k.a. I’m terrible and my baby brother could school me when he was 14), I was glued to the television in a trance, tracing the ball back and forth, back and forth. So when I found out Serena Williams was speaking at INBOUND, I was stoked to hear from someone who’s such a legend in her profession.

刚从她的第七个温网(mentio获胜n an appearance in Beyoncé's "Sorry" video), Williams is one of the world's greatest athletes and a fashion and pop culture icon. She has 22 Grand Slam titles, over a dozen magazine covers, and millions of social media followers to her name. We're thrilled to have her coming to INBOUND to share the remarkable story of her success on the court and beyond. Here’s a few lessons the sales world can learn from this all-time great.

1）简而言之，您必须努力工作。

When Williams was growing up in Compton, California, her dad began coaching her and her sister in tennis when she was just three years old. Since then, Williams has become the world’s number one in tennis and logged thousands and thousands of hours practicing.

在2015赛季，威廉姆斯在38场比赛中获得了高达352次的比赛。当不返回服务时，就会发生王牌。这意味着她纯粹是从发球中获得近10分的近10分，她始终以每小时120英里的速度击中。

她之所以能够这样做，是因为她从三岁起就经历了每天的磨削 - 花在完善自己的发球，力量训练，敏捷训练和数小时的辛勤工作上，这对像我这样的新手网球旁观者都没有引起人们的注意。这些都是她控制的游戏的方面，她通过辛勤工作得到了完善。正如威廉姆斯（Williams）自己所说：“如果您坚持下去并努力工作，每个人的梦想就会实现。”

2）冠军愿意冒险。

2010年7月，威廉姆斯不小心踩了一杯玻璃。她经历了危及生命的血肿，后来又有肺栓塞，从网球上休假了近一年，看到她的排名降至175。她随后在2012年法国公开赛中失去了第一轮。

在stead of giving up, she shook things up and hired a new coach -- Patrick Mouratoglou. SinceMouratoglou已参与她的职业生涯, she’s won six Grand Slam titles. On Mouratoglou’s website, it lists that he and Williams’ ultimate goal is to break the 22 Grand Slam title record to make sporting history -- talk about risk takers.

3) Failure is a temporary state.

这Associated Press引用威廉姆斯说：

“ [失败是我的最大因素。就像，如果我输了，所有的地狱就会从字面上打破。字面上地！我回家，我更努力地练习，我做更多的事情。我不喜欢输。我讨厌失去比我喜欢获胜的更多。这可能是一款纸牌游戏 - 我不喜欢它。我真的不喜欢它。”

我们最大的增长发生在我们的舒适区域之外，那里的事情令人沮丧，凌乱甚至尴尬。失败没有定义冠军；这是暂时的。

4) Don’t fear the competition.

在ESPN的采访威廉姆斯说：“很容易出去说，'我想赢，然后尝试获胜。但是你必须赢得七场比赛。你必须赢得每场比赛，你必须赢得每一场比赛，你有赢得每个点。”

Every tennis match is made up of two to three sets. To win a set, you must win at least six games. To win a game, you have to win four points. That means you have to win a lot of individual points, and if you’re fearful of the competition, you’re going to get beat over and over.

5）您不能独自成功。

关于她令人难以置信的成功，塞雷娜（Serena）被引述为：“运气与它无关，因为我花了很多时间，无数小时，在法庭上为我的一刻工作，不知道什么时候它会来。”

在体育，销售和生活中，运气只能带您走那么远。其余的要努力工作和准备。