如果您是房地产经纪人,想更多地关注可用列表,那么可能是时候开始建立单个物业网站了。这些网站可以展示出售的美丽物业,分享您的联系信息,并最终帮助产生潜在客户和销售。

但在你开始想象委员会切ck, you might be wondering how you could possibly have the time or resources to create websites forevery singleproperty you're listing. Plus, how will you even attract buyers to your website?

The trick is to work with one of the best single property websites to help you efficiently create sites to display single properties — and once you've landed on the right one for you, follow best practices to make every property website perform its best.

免费资源:房地产策略模板

Many single property websites can automatically distribute their content — like images and descriptions — to real estate listing sites like Zillow or Trulia, allowing agents to reach a wider audience of prospective buyers.

一个房地产网站的目的是fully show off a property and share plenty of details — making it a great option for charming older homes or luxury properties that may have unique or special features you want to showcase to interested buyers.

创建单个属性网站的最佳实践

Before you start creating single property websites, you need to acquaint yourself with the site-building process and keep some best practices in mind to make all of your pages perform as well as they can.

1.添加许多类型的媒体。

Buying property is a serious business, and buyers want to see as much as possible virtually before they even contact an agent to see the place in person. You’ll want to include galleries of images showcasing every part of the property — from the bathroom to the backyard.

此外,视频和360°虚拟游览提供了演练体验,可帮助买家进一步可视化空间。这些组件在数字时代变得越来越重要,在数字时代,一些买家可能会决定在不踏上土地的情况下购买房屋。

不要忘记在媒体中加入平面图。这有助于买家了解物业的规模。

2.优化所有屏幕尺寸。

Your single property websites should be optimized to look just as good on a mobile device as they do on a desktop computer. Typically, the content management system or theme you choose for your website will determine how optimized it is for various screen sizes — so double check that you choose a platform that will adjust your website to look great on any device.

3. Come up with a memorable domain name.

One of the best options for a single property domain name is the address of the property itself. This is memorable for prospective buyers, plus it’s straightforward and helpful information. Alternatively, if a property is known locally by a certain name — like"The Tower House"— you might choose that as the website domain name.

4. Ensure your contact information is easy to find.

The main purpose of the single property website is to connect with buyers. If your information is hard to find, they might not know how to contact you about touring the place or starting the buying process. Include your contact information at the foot of the website, so it shows up on every page — and create a contact page that is easy to find in the navigation menu.

If you have social media profiles for your real estate business, add easily visible, accessible links to them on your single property website.

5.包括一张带有开放式信息的地图。

Create a page on the website for open house information, including dates, times, and location. To make this even more helpful, you can embed virtual maps to help interested parties find the property.

6. Focus on lead generation.

包括一些在您的单个属性网站上生成线索的方法。您的联系信息和与社交媒体资料的链接是开始的方法。您还可以考虑包含联系表,因此用户可以直接从网站与您联系,而不是浏览电子邮件。

1.Rela

single property websites rela

Relais one of the top websites for single property website creation. Once you enter an address, the technology will pull the property’s information for you. Then, you can upload media and contact information, choose a template, and your website is ready to go. Rela websites can even integrate with video meeting services, so you can schedule meetings with potential clients from anywhere.

What We Like About This Example

We're big fans of this listing's clear navigation menu with an overview, property features, and various types of media. The "Request Info" button is easy to access. The address and price are also easy to see. The design is simple but effective and user-friendly.

2.我的单一属性网站

单个属性网站我的单个属性网站

我的单一属性网站is a one-stop-shop for both single property websites and accompanying marketing. Once you create a website, the platform syndicates the information to major real estate sites like Zillow, Trulia, and Yahoo Real Estate, plus you can Tweet listings or create email flyers.

What We Like About This Example

在此列表中,该地址很明确,甚至可以选择从主页上查看打印传单。该网站可通过可选的音频巡回赛打开幻灯片。您可以在“导航”菜单中找到有关该物业甚至社区的详细信息 - 以及有关感兴趣的买家的联系信息。

3.Listings Unlimited

单个属性网站列表无限

If you want exceptional design combined with lead generation and marketing tools,Listings Unlimitedis for you. The platform makes it easy to build multiple single property websites that automatically generate information on each property — including local schools, insight about its neighborhood, and maps. You can add unlimited photos and videos, too.

What We Like About This Example

In this example, there are two navigation menus — one directly beneath a photo of the real estate agent along with social media links and a phone number and one on the right with property details. The front page has a slideshow that can easily go to full-screen mode, and it offers even more information below the images.

4.ModObay

single property websites modobay

ModObayoffers easy-to-implement single property websites thanks to its templates and custom branding options. Each website is automatically optimized for various device screens and search engines. Easily add property features, media, and even virtual tours through Modobay.

What We Like About This Example

In this example, the agent's name, address, price, and main features are all on prominent display. It launches immediately into a virtual tour on the left. A hamburger navigation menu in the upper right corner drops down into options to see a gallery, a map, more information, or a contact page.

5.LUX LVL

lux lvl

Many platforms will work for luxury listings, butLUX LVLspecializes specifically in these upscale single property websites. Modern themes let the properties shine, and each website includes data analysis reports so you can track how each single property website is performing. The websites will automatically load information on local schools, the neighborhood, walkability, and more.

What We Like About This Example

In this LUX LVL website example, the site opens to a high-resolution image of the property, which then transitions into a layout of nine rectangles that double as a navigation menu with the address, price, and main features in the center. The design is stylish but highly functional.

6.Crib Flyer

单个物业网站婴儿床传单

Crib Flyerworks great for showcasing luxury properties. Customize the design with the theme builder, and add in images, floor plans, videos, and property information with a user-friendly interface.

每个网站均经过移动优化,并包括与Google Analytics(分析)集成。每个网站还提供游览计划,潜在客户生成表格和社交媒体共享选项。

What We Like About This Example

In the example above, the property website features the name, address, price, and main features front-and-center over a stunning photo of the property. The desktop version includes a form to request more information, while users can easily access straightforward navigation on all devices.

7.豪华存在

单个物业网站豪华存在

Another platform ideal for luxury property listings,豪华存在提供带有内置分析报告和SEO的尖端单个属性网站。整合每个属性的虚拟游览,高清视频和高分辨率图像,每个网站都完全响应,因此在任何设备上都会看起来很棒。

What We Like About This Example

The website offers a high-resolution image right off the bat, with the address, a snappy description, the price, square footage, and bedroom and bathroom counts in clear display. Right along the top navigation menu, visitors can also quickly access the agent’s phone number, or visit the dedicated contact page.

8.持有房地产

单个物业网站控股房地产

Holding Realty是WordPress单属性网站主题,它将顶部功能和自定义包装到一个简单的单个模板中。这意味着您可以快速创建有吸引力的单个属性网站,而不会考虑数百多个设计选项。该主题可与Elementor Page Builder一起使用,可易于使用,易于使用的拖放接口。

What We Like About This Example

The theme example above has a clear call to action for scheduling showings just below the home price and address. The navigation bar is easy to find — with the contact button standing out from other navigation items.

页面顶部还包括社交媒体链接。在高分辨率照片的下方,用户可以向下滚动以查找有关房屋提供的更多详细信息,其中包括简单的图形,以及平面图,地图等。

9.温莎

single property websites windsor

此WordPress主题非常适合任何属性,但对于多单元属性特别有效。它为导航菜单提供了更多独特的设计,这些设计不牺牲可用性,而感兴趣的买家可以更多地了解整个物业或单个单元(包括公共设施或邻里亮点)。

10.卡斯特尔

单个物业网站Kastell

卡斯特尔is another WordPress theme that offers a clean, modern design that won’t distract visitors from the property listing. There are plenty of customization options — that don't require coding knowledge — to make each website unique.

And the theme includes several different designs that work for either homes or larger apartment complexes. Each design includes straightforward navigation plus helpful features and even premium plugins included with the theme.

单财产网站工具

有许多工具,除了像Rela来源or Modobay, that can make your single property websites stand out.

WordPress主题

如果您在WordPress中创建单个属性网站,则有很多popular real estate WordPress themes将功能与时尚,用户友好的设计相结合。

Some of the top real estate themes include Holdings Realty, Windsor, and Kastell, although there are hundreds of great single property website WordPress themes available.

3D Tours

如果单个物业网站包括3D巡回演出,则最好的工作状态最佳,因此网站访问者可以在决定联系以获取更多信息之前对该物业有真正的感觉。TourItNowis a tool for creating 3D tours, and they’ll even connect you to a photographer to create the tour or work with your go-to photography team.

摄影和管理

If you need to connect with a photographer or even just manage multiple single property websites, you might consider Aryeo. This tool can help you keep track of listings, work with and pay photographers, run social media ads, and more.

Sell Homes Fast With Single Property Websites

Single property websites can help potential buyers explore specific properties in more detail without the distractions of having other property information crowding the website.

These websites should be easy to create and offer some helpful marketing and analytical reporting tools to help you make the most of the site, and some single property site platforms may even syndicate the property listing to major listing websites.

但是,您决定创建和销售单个物业网站,请遵循这些最成功的单个物业网站的最佳示例和最佳实践,这些网站最终变成了房地产业务的销售。

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Originally published Oct 15, 2021 11:36:02 AM, updated October 15 2021

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Real Estate