14 Tips to Juice the Most Value Out of a Conference

因此，您要参加会议。

您为您准备什么？您将参加由行业中的专业人士主持的数十个会议，结识大量新朋友，并带回家很多赃物。

如果您是会议老兵，则可能已经尝试了真正的策略来充分利用会议。如果没有，请不要担心 - 我们会为您提供正确的方法的最佳技巧。

赛前：前

做好准备。做好准备。做好准备。

It bears repeating. The quickest way to throw away hundreds of dollars (besides actually throwing them away) is to go to a conference without sitting down and formulating a plan first.

It’s not exactly military statecraft, but it’s essential. I guarantee there will be no time to stop and pause once you arrive at the event, so take some time to complete the following items before you board that plane/train/bus.

1) Review the agenda.

This one’s a no-brainer. Set a goal for what you’d like to learn at the conference, and use the agenda to devise a plan specifically tailored to that goal. Make sure to attend conference-wide events like keynote addresses -- most conferences won’t hold breakout sessions during these presentations, so you don’t have to worry about missing out on anything else.

When it comes to smaller sessions, consider both the speaker and the subject matter. Highly tactical sessions are generally useful to attend regardless of who leads them. However, sessions less directly related to your profession can be valuable as well if they’re led by an industry figure you’re angling to meet.

2) Orient yourself.

熟悉会议空间，以免迷路。您不想错过重要的信息，也不想让很多人通过迟到来形成您的负面印象。

If you’re attending a smaller conference, it should be enough to take a half hour the night before or early in the morning on day one to walk around the space. But for larger conferences, this might not be feasible, especially if the show will be held across multiple venues. Grab a map from the host, and keep a copy on your phone or print one out to reference between sessions.

3）找出谁要去。

您将参加会议的人与会议本身一样重要。没有比同行建立联系，与新潜在客户建立联系或与客户联系的时间比在会议上的时间更好。

Most conferences will have a Facebook event page and/or a Twitter hashtag set up. The conference hosts will start promoting these pages in advance of the event, and they’re a great way to keep track of acquaintances and people you’d like to meet.

不要指望在会议上简单地遇到潜在客户 - 而是提前与他们联系，让他们知道你们俩都会出席。这样，您可以在他们的日历上预订时间，并全神贯注，而不是试图将15分钟的对话塞入停留和聊天中。

4) Set an out-of-office reply.

Let’s be honest -- you’ll probably be checking your work email during the conference. You definitely won’t be able to respond at the same clip as you do in the office, however, so make sure prospects and customers know why they might not hear from you for a few days by setting up an out-of-office reply.

5) Bring the right gear.

Conferences are multi-day affairs where you’ll be booking long hours each day. To remove as much stress as possible from your experience, make sure you’ve taken care of these things before you board the plane:

• 随身携带手机和笔记本电脑充电器。您将在设备上花费很大一部分时间 - 不要被死电池捕获。
• Pack enough business cards。Make sure you have some on hand and a stash in your luggage. You never know how many people you’re going to meet!
• 带上您所需的演示材料。By no means should you spend the conference pitching to people who don’t want to be pitched. However, if one of those pre-set prospect meetings turns into a real sales opportunity, it’ll be more efficient -- and impressive -- if you can provide a walkthrough on the spot.

Once You're There

You’re here -- now what? The next few days will be a whirlwind of activity, but don’t be overwhelmed. You’re armed with a goal and a plan -- there are only a few additional things to keep in mind to help you make the most of your time.

6）提早注册。

You don’t want to be stuck at the registration desk while everyone else is off to the races. Register as early as possible so you can minimize your time standing in lines and maximize your time learning and meeting people.

7）分裂和征服。

如果您与同事一起参加，请尝试尽可能多地查看。如果你们每个人参加相同的会议和活动，那么您的公司也可能只发送了一个。bob全站app分开会议将最大程度地提高您能够学习的程度，并确保每个人都有独特的见解可以带回您的公司。bob全站app计划每天吃午餐或晚餐，以重新组合关键的外卖。

独奏也意味着你们每个人都可以结识更多的人。巨大的会议可以培养包装的心态，但是您可以与之交谈的参与者越多，您对销售团队的资产就越多。发现您的业务如何适应大型行业以及其他公司如何运营其销售部门是宝贵的见解。会议是一个无与伦比的机会，可以挑选竞争和市场的大脑 - 不要浪费它。

8) Connect with your customers.

当然，在过去的几个月中，您可能已经与客户交换了电子邮件，但是没有什么比面对面的互动了。如果情况进展不顺利，那么在您获得取消电话之前，这是解决任何问题的绝佳机会。但是，不要觉得您今天必须解决所有问题；讨论您的客户可能会有的任何高级问题，然后在会议之后设置后续时间。

And if things are going well, checking in will not only reinforce your relationship -- it’ll also be fun! Enjoy spending time with a happy customer, and listen for upsell opportunities.

9) Follow up with prospects.

你设置会议前景——现在把that time to use. Listen to their anxieties and concerns, and demonstrate how your product can help address those issues and bring their business to the next level.

不进入这些会议预计关闭deals on the spot. Like you, your prospects are attending this conference to learn and gain expertise. Use these conversations to set yourself up for future targeted conversations addressing specific pain points or questions. Close each conversation with a list of takeaways, and let prospects know you’ll be following up with relevant materials.

10) Participate in the larger conversation.

Most conferences will have a dedicated hashtag. During the event, make sure you’re tagging your tweets and Instagrams properly. You can also monitor the hashtag throughout the conference to see what people are talking about. Striking up a conversation online is a great way to reach out to someone you’re interested in meeting but haven’t come across in person yet.

11) Stay organized.

会议是信息雪崩。在突破性会议，研讨会，一对一的对话和欢乐时光之间，您将获得比您还记得更多的笔记，名称和数字。This wealth of information will serve you well going forward, but if you come home with a mess of business cards and a set of notes without labels or tags, you’ll spend double the time organizing everything and trying to recall what you discussed with “Jennifer Chicago CEO.”

Thankfully, it’s not hard to keep yourself on track, so long as you strike when the iron’s hot. Write on the back of people’s business cards to remind yourself of the salient points of your conversation, or digitally capture the cards and take notes in an app such as CamCard. Include details about what session or happy hour you met them at -- anything that will jog your memory a day or a week after the fact.

If you take notes by hand, you should at the very least include headings and start a new page at the beginning of every session, lest your notes become one long run-on list of bullet points. If you’re more inclined to keep everything digital,Evernoteis one of the apps all salespeople should have. You can create a dedicated notebook for your conference notes, and tag each note with multiple labels to organize any way you want -- by topic, speaker, or even which day the session took place.

Postgame: Once You're Home

回家后，花一些时间去解压缩，但不要太多，因为您的工作还没有完成。会议结束后的几天和几周，您将能够将所学的所有东西都放在所有的使用，并将短暂的见面会变成富有成果的商业伙伴关系。bob综合博彩下载

12) Do some housekeeping.

All that information you gathered from customers and prospects? It's time to transfer it into your CRM. Jot down everything you can remember from your conversations so that when you follow up, you're able to view new insights in the context of the larger relationship.

13) Follow up.

Connecting with people you met during the conference is best done in the days immediately following your return. Send follow-up notes and LinkedIn requests while the conference is still fresh in everyone’s minds. Include a personalized message to accompany your request on LinkedIn -- everyone’s inbox will be flooded, so make yourself memorable by reminding your new connection what you discussed.

Now is also the time to make use of the insights you gained from your prospects. Whether it’s sending them content or scheduling a demo, make use of what you learned from your one-on-ones to get them closer to signing on with your company. Make sure your follow-ups are appropriately tailored to what you discussed -- another reason you’ll want to organize your notes.

14) Teach.

您在会议上获得的见解可能对您的团队有用，因此请确保留出时间来传递您所学到的知识。无论是领导面对面的会话还是写电子邮件或帖子以记录最有价值的信息，主动共享信息都将帮助您的同事在确定团队的领导者的同时做得更好。

There’s no better place than a conference to take stock of the state of your industry and your profession. Make the most of your time, and have fun!