The 8 Types of Presentation Styles: Which Category Do You Fall Into?

互联网上的每个人都对如何提供“完美”演示文稿有意见。

One group champions visual aids, another thinks visual aids are a threat to society as we know it. One expert preaches the benefits of speaking loudly, while another believes the softer you speak the more your audience pays attention. And don’t even try to find coordinating opinions on whether you should start your presentation with a story, quote, statistic, or question.

但what if there wasn’t just one “right” way to give a presentation? What if there were several? Below, I’ve outlined eight types of presentation styles. They’re used by famous speakers like Steve Jobs and Al Gore -- and none of them are wrong.

Check out each one and decide which will be most effective for you.

演示样式的类型

1. Visual Style

这是什么：If you’re a firm believer slides simply exist to complement your talking points, this style is for you. With this speaking style, you might need to work a little harder to get your audience engaged, but the dividends can be huge for strong public speakers, visionaries, and storytellers.

When to use it:当与广泛兴趣的众多观众交谈时，这种风格很有帮助。当您需要快速放置幻灯片时，这也很棒。

视觉样式主持人：史蒂夫·乔布斯

2. Freeform Style

这是什么：这种即兴演示风格不需要幻灯片。相反，演讲者依靠强烈的故事来说明每个点。这种风格最适合那些呈现时间短并且非常熟悉其谈话要点的人。

When to use it:Elevator pitches, networking events, and impromptu meetings are all scenarios in which to use a freeform style of speaking. You’ll appear less rehearsed and more conversational than if you were to pause in the middle of a happy hour to pull up your presentation on a tablet.

自由形式样式主持人：肯·罗宾逊爵士

3.讲师样式

这是什么：This presentation style allows you to deliver complex messages using figures of speech, metaphors, and lots of content -- just like your teachers and professors of old. Your decks should be built in logical order to aid your presentation, and you should use high-impact visuals to support your ideas and keep the audience engaged.

When to use it:如果您不舒服地演示者或不熟悉您的主题（即，您的产品最近已更新，您不熟悉更好的观点），请尝试使用讲师风格。

Instructor style presenter:阿尔·戈尔

4. Coach Style

这是什么：充满活力和超凡魅力的演讲者倾向于这种表现方式。它使他们可以使用角色扮演和听众互动与听众联系并与观众互动。

When to use it:Use this presentation style when you’re speaking at a conference or presenting to an audience who needs to be put at ease. For example, this style would work well if you were speaking to a group of executives who need to be sold on the idea of what your company does rather than the details of how you do it.

教练风格主持人：Linda Edgecombe

5.讲故事风格

这是什么：以这种风格，演讲者依靠轶事和示例来与听众联系。故事使您的学习要点栩栩如生，而TED的诫命永远不会让您失望：以诚实的方式说出您的情绪并讲述您的故事。

When to use it:Avoid this style if you’re in the discovery phase of the sales process. You want to keep the conversation about your prospect instead of circling every point or question back to you or a similar client. This style is great for conference speaking, networking events, and sales presentations where you have adequate time to tell your stories without taking minutes away from questions.

讲故事风格主持人：吉尔·博尔特·泰勒（Jill Bolte Taylor）

6.连接器样式

这是什么：通过这种风格，主持人通过展示他们与听众的相似之处，与听众建立联系。连接器通常会享受自由形式的问答，并在讲话时使用手势。他们还强烈鼓励观众对他们所说的反应和反馈。

When to use it:当您了解潜在客户的痛点，挑战和目标时，请使用这种在销售过程中提出的风格。这种类型的口语使您的听众放松，引起您实时的反馈，而不是对话

连接器样式主持人：康妮·迪肯（Connie Dieken）

7. Lessig风格

这是什么：The Lessig Style was created byLawrence Lessig，哈佛法学院的法学和领导力教授。这种演示方式要求主持人在15秒内通过每张幻灯片。当幻灯片中使用文本时，通常将其与主持人的口语同步。

When to use it:This method of presentation is great for large crowds -- and it allows the speaker to use a balance of text and image to convey their message. The rapid pace and rhythm of the slide progression keeps audiences focused, engaged, and less likely to snooze.

Lessig样式主持人：Lawrence Lessig

8.高桥风格

这是什么：This method features large, bold text on minimal slides. It was devised by马号高桥, who found himself creating slides without access to a presentation design tool or PowerPoint. The main word is the focal point of the slide, and phrases, used sparingly, are short and concise.

When to use it:如果您发现自己穿着高桥的鞋子 - 没有演示设计软件 - 此方法适合您。bob电竞官方下载这种样式适用于简短的演示文稿，这些演示文稿包含令人难忘的拳头。

高桥风格主持人：马号高桥

高桥的一部演讲中的幻灯片：

Whether you’re speaking on a conference stage or giving asales presentation，您可以找到一种最适合您和您的听众的方法。有了正确的风格，您将引起注意，吸引听众并有效地分享您的信息。