有效管理客户关系的7种最佳实践

根据斯坦福大学进行的一项纵向研究over 70% of relationshipsend within their first year. Anyone who has spent much time on the dating scene probably isn't too surprised by this statistic, but what really stands out from the study is how quickly those breakup rates decline as the years go on.

For unmarried couples, the annual risk of a breakup drops to around 20 percent after five years in the relationship. For married couples, the rate sits at a mere three percent.

正如研究主要社会学家在研究中解释的那样：“夫妇在一起的时间越长……他们共同投资于这种关系的时间和精力越多，他们在一起越多。”

In many ways, these relationships are reflected in the business world.

获得新客户对于您的业务是一回事。但是保留它们可能同样具有挑战性。如果您不小心，那么如果您不学会正确地管理新的关系，那么您投入的所有金钱和努力可能会浪费。

建立良好的业务关系需要良好的系统，警惕的投资和良好的软件来跟踪一切 - 尤其是对于需要一次与几个客户一起执行此操作的代理商。bob电竞官方下载通过合理的关系管理，您可以建立成功的合作伙伴关系，这些伙伴关系可以持续多年，从而为参与的每个人创造双赢的情况。bob综合博彩下载

Just like a successful romantic relationship, these business partnerships require genuine effort from both you and your client. With that in mind, here are a few unorthodox ways you can better manage your client relationships.

7 Tips for Managing Client Relationships

1. Involve your client in the goal-setting process.

您对客户关系的承诺应立即在目标设定过程中显而易见。仅仅因为客户来找您寻求解决方案，并不意味着他们想放弃对设定目标的控制权，并制定改善业务的计划。

The importance of collaborative goal-setting is perfectly highlighted in the field of medicine.This processhas "repeatedly been associated with improved outcomes … as a component of high-quality care."

Medical focus groups subsequently described these successful collaborations as "a caring relationship where patients and health care providers: (1) listen and learn from each other; (2) share ideas; (3) agree on a measurable objective; and (4) support goal achievement."

Doesn't that sound like the way you and your clients should set goals together? When both parties are actively engaged in the goal-setting process, you'll achieve far better results that are truly tailored to their needs.

2. Don't allow the client to come to you with questions.

Okay, so this doesn't mean you should forbid clients from asking you questions. That's a recipe for disaster. What this really means is that client relationships are all about proactive communication -- and in a business relationship, you have to be the one who takes the initiative.

客户不必发送电子邮件并等待几天才能收到答复。当缺乏沟通时，客户很容易感觉到您不在乎他们的需求。它还可以促进误解甚至不满。

Sounds like a bad dating relationship.

Instead, you should be proactive by reaching out to your clients and keeping them updated on your progress. Essentially, you become so good at keeping your clients "in the loop" that they don't have to ask for updates or information because you've already provided it.

So what can you do to make yourself more available to your clients?

Communication tools like Slack and Trello are great ways to stay in touch and manage projects together. Better yet, they create opportunities for you to reach out and address potential concerns or questions before the client has to ask.

3.必要时将责任放回客户身上。

Whether you're creating a marketing campaign or helping a client manage their shipping and inventory needs, you probably won't be successful if the client is completely detached from your processes. In fact, to achieve success, the client likely need to do some work themselves -- especially since there are likely certain items and information that you won't be able to obtain without their help.

代理项目经常会遇到障碍，因为他们必须等待客户提供资产。更糟糕的是，不断地为这些资产而不断地捕食客户可以使这种关系酸化，从而造成其他问题。

因此，当您询问客户的事情时，您应该尊重并尝试使事情变得尽可能容易。一个很好的工具的一个很好的例子是DUDA是一家网站构建器，使代理商能够通过自动从现有URL的资产自动从客户那里快速收集内容，并提供易于使用的表单以上传原始文件。

This setup greatly simplifies what the client needs to do, making it much more likely that they'll respond positively and deliver needed assets quickly when a request from their agency comes in.

For collaboration on documents or the sharing of basic data, you can't go wrong with Google Drive or Dropbox. These intuitive, easy-to-learn systems make it easy to share documents between you and your client.

4.在知道客户的需求之前，他们才知道他们甚至存在。

No matter what role you take in your relationship with the client, you ultimately have the responsibility toaddress their pain points并找到帮助他们实现目标的方法。

问题是客户并不总是知道他们实际需要什么。他们可能知道自己正在挣扎着某事，但他们可能没有确定其业务未达到目标的原因。

By putting yourself in your client's shoes and addressing problems before they come up, you can build trust and deliver better results. If you really want to make a good impression with your clients, you shouldn't just wait for them to come to you with their problems.

再一次,你需要积极主动。

当您确定客户可以做得更好的方式时，请采取主动行动并向他们提供解决方案。更好的是，您可以识别客户的东西will need将来，展示您的能力和奉献精神。

5.拿起电话，打一个实际的电话。

At first glance, email seems like it would always be the easiest way to communicate with clients. After all, the ability to type up a message and review what you've written before hitting "send" can help you avoid mistakes and save some time.

但客户欣赏更多的个人接触a phone call -- and quite frankly, there are many situations when a phone call will prove more effective than a lengthy email thread in the first place.

Even though we tend to think that nobody communicates via phone calls anymore, the data shows the opposite to be the case, especially when a major decision is involved.

AGoogle studyof its click-to-call services found that 61% of customers want the ability to call the business when they are ready to make a purchase, with the majority citing the need to get a quick answer or to talk with a real person as their primary motivators. A phone call can often help you achieve quicker resolutions to problems and demonstrate a more personable touch for your clients.

6. There's no place for pettiness, so don't allow it.

无论是在约会还是在商务中，佩蒂斯都不是一个好的政策。

客户可能不是您想在周末与之闲逛的那种类型，但这并不意味着您应该忽略他们的电话或与他们交谈。从长远来看，这些行为只会伤害您，并使寻找新客户更加困难。

According toTIME Magazine, even the pettiness of "being intentionally attentive to trivial details affects relationships and the way people perceive one another … researchers repeatedly found that petty behaviors made people seem less likable, even when the actions objectively benefited others."

取得出色的结果都没关系。尊重您的客户，不要挂在琐碎的事情上，否则他们可能不会长期坚持。

7. Be transparent, even when it's not a good look.

Everyone makes mistakes.

尽管您做出了最大的努力，但您可能无法帮助客户实现您建立的协作目标。出于担心您会失去客户的恐惧，可能很容易掩饰这些不完美。但是，当您选择不诚实时，最终结果可能会更糟。

没人想要to work with someone who hides the truth in an effort to protect their reputation or maintain higher sales. The notoriousEquifax data hack已经看到了公司的股票和信任bob全站app下降，因为它等待了很长时间才能披露信息。

By not disclosing information earlier, the company opened itself up to lawsuits, legal investigations, and the loss of major contracts. Though a timely disclosure likely wouldn't have eliminated all these consequences, a more honest approach could have lessened the damage.

A pest control service provider perhapssaid it best: "The majority of the time if you give customers the real situation and are honest with them, they'll be able to see you have their best interest at heart and will be on board."

An enduring relationship requires significant time and effort -- both for those seeking romance and for businesses trying to find quality clients.

尽管上述提示可能并不是管理客户沟通时首先想到的，但它们可以在创建持续的“婚姻”方面有所不同。

To learn more, read about how to preventbuyer's remorsenext.