Today, buyers have options — a lot of them. No matter how niche the product or service you sell is, there’s often a competitor (or a few) out there with a target audience that closely resembles yours and a product or service that’s at least somewhat similar to yours.

那么,您如何打破噪音以吸引目标受众并确保您的产品或服务在其余部分中脱颖而出?

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答案:收集和理解与客户有关的详细信息。

That’s exactly what customer intelligence (CI) — and CI software— can help you accomplish.

By leveraging customer intelligence, you have the ability to understand your customers and prospects on a level that helps you target that group in everything you do — from marketing to sales to service and beyond.

It gives you the information needed to create a personalized and highly-targetedcustomer experience这使您的潜在客户和现有客户希望转换并继续回来。

CI数据可能来自下列customer characteristics and attributes:

  • 喜欢的和不喜欢的
  • 地理位置
  • Demographic information
  • 挑战和需求
  • 购买历史
  • 客户互动(例如,在社交媒体,电子邮件等上)
  • 目标
  • 他们在哪里以及如何度过时间
  • 如果他们过去使用过您的产品/服务
  • 如果他们过去曾使用竞争对手的产品/服务

Here are some examples of places you may pull the above customer intelligence data from:

  • Current customer data and analytics (e.g. from yourCRM和/或CDP)
  • Surveys
  • 专门小组
  • 广告系列结果
  • 营销/销售电子邮件结果
  • 社交媒体

Here are some more benefits to customer intelligence:

  • 通过分析个人级别的客户行为来增加转化和销售。
  • 确定潜在客户的特定需求,以便您可以为他们定制要约并提高转化率的机会。
  • 使用实时数据观察潜在客户行为,因此您可以在他们最感兴趣的时候与他们联系,因此可以购买。
  • Segment your customers into groups based on attributes and behaviors so you can efficiently match prospects to specific profiles and reach them with the most relevant and personalized offer possible.
  • 量身定制营销活动并宣传您的受众范围(例如,您的社交媒体资料)。
  • 通过高度相关,及时的广告,广告系列,推广和定位,向客户展示他们的需求,挑战和目标。

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Customer intelligence software — or CI platform — is how you can effectively gather, manage, monitor, and analyze your customer intelligence data.

Pro Tip:By combining customer intelligence software with your客户关系管理(CRM)平台,甚至是customer data platform (CDP),,,,you’ll have all of the necessary information and tools to improve and personalize your customer experience,买家的旅程,客户服务和支持,营销和销售策略等。结果,这种对齐万物客户会帮助您增加loyalty,收入,相关性,品牌意识,,,,reach, and more.

1。HubSpot Customer Service Software

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HubSpot的服务软件是一种强大的bob电竞官方下载工具,能够帮助...

。。。your marketing team identify best-fit customers to target them effectively.

...您的销售团队以一对一的个性化方式与潜在客户和客户进行沟通,并具有围绕幸福,参与和准备就绪的背景,以便他们可以优先考虑特定的潜在客户和/或帐户。

...您的服务团队组织和跟踪客户沟通,目标和满意客户,有效地帮助客户,并提供个性化和有针对性的自助内容。

所有这些功能和功能都创造了无摩擦的客户体验。不仅如此,该软件还可以为您提供360度的客户视bob电竞官方下载图,并为他们提供宝贵的背景,以便您可以更有效地支持它们。

This customer intelligence data comes from a number of sources within HubSpot including your CRM records, deal and email timelines, conversations inbox, and workflows for ticket routing. You can also gather customer data via调查- 随着自动化和客户细分,HubSpot内部以获取您的客户和信息的真实反馈和信息(例如,他们的需求,喜欢/不喜欢,他们花费时间)。

2。Signal

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通过Transunion,从每个客户参与度中的Transunion,收集,组织和显示第一方的实时智能数据。该客户数据还跨通道意味着它可能来自不同的位置,例如网站,移动,电子邮件,CRM或呼叫中心。

所有这些信息旨在帮助您创建高度相关和有针对性的客户体验和广告系列,以便您可以提高转换率,参与度,客户保留率和客户忠诚度。

3。对讲

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Intercom是一个客户数据平台,其解决方案专门用于对话支持,参与度和营销。该工具的客户智能功能使跟踪,细分并能够在个人层面上了解您的客户。

创建和审查客户资料以了解每个人并在与您的品牌互动时跟踪行为。为此,您将能够在适当的时间有效地过滤,定位和与特定客户联系,并根据共享特征/行为进行细分。

Close more deals with chatbots and live chat, and sync your intercom data with HubSpot.

4。Asseco

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Asseco Customer Intelligence is an analytical system — meant for businesses in any sector — that provides insights and data about online customer behavior, whether on your website, app, social media.

收集客户数据后,Asseco将使单个客户与您的特定客户配置文件之一(该工具帮助您生成),以便为每个客户推荐最相关的报价或消息。为了做所有这些,Asseco使用人工智能(AI),,,,机器学习和算法。

5。克拉拉布里奇

clarabridge customer intelligence platform

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克拉拉布里奇is a CX platform that offers insight into who your customers are and what their interactions mean.

The tool uses AI-powerednatural language processing (NPL) to measure characteristics and attributes of your audience — including intent, emotion, and effort — all based on what they're saying in comments and conversations.这些对话可以通过电话,电子邮件,聊天,调查,社交互动,评分,审查或论坛进行 - 所有这些数据都符合一个地方,以方便访问和分析。

From there, categorize all of your customer data, display it in a pre-built template, and even dive deeper into your emotion analytics. This way, you'll have the necessary context to tap into同情为了为目标受众创造高度个人的体验和报价。

Customer intelligence has the power to help you increase conversions, loyalty, retention, and growth. Now that you understand the many benefits that result from investing in customer intelligence, think about how you want to begin collecting and analyzing your data with CI software.

customer service metrics

Customer Service Metrics

最初发布于12月21日,2020年12月8:00 am,更新于6月9日2021年6月9日

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CDP Customer Profile Software