什么是主动的现场聊天？[+如何实施它和7个工具]

As an introvert, sometimes I get nervous when it comes time to start a conversation with someone.

例如，如果我在商店里，我需要问一个问题，可能需要花几分钟才能勇于与销售人员交谈。

Have you ever had a hard time starting a conversation like that?

即使您的答案是否定的，重要的是要记住您的客户有时可能会为此而苦苦挣扎。这就是为什么您可能需要带头并在实时聊天中开始对话 - 这种策略称为proactive live chat.

Proactive Live Chat

In this blog post, you'll learn about what proactive live chat is, when you'd implement it, why it's important, and seven tools to help you get started using proactive live chat on your website.

何时使用主动的实时聊天

Proactive live chat is similar to the salesperson in a retail store who comes up and asks if you want any help. Essentially, proactive live chat is when a chat pops up with a message before a user has clicked on the chat widget on your web page.

If you're anything like me, sometimes those salespeople bother you. But other times, they approached me when they noticed I was standing somewhere for a while and I genuinely had a question but was too shy to ask — in those instances, their support was helpful.

因此，重要的是在线使用相同的机智，您不想打扰客户。相反，在询问他们是否有任何问题之前，请给他们时间考虑一个问题。给他们一次与您实时聊天的机会they're准备帮助。这正是与其他通信类型不同的主动实时聊天。

Below is an example of what proactive live chat looks like in action on HubSpot's website.

积极主动的实时聊天可以出现网站访问者降落在您的网站上的那一刻，或者您可以等到他们在网站上呆了一定时间，然后再出现小部件。

此外，如果用户以前曾在您的网站上使用，则您可能不会向他们展示与新访问者相同的主动实时聊天 - 这种个性化体验可以帮助您增加转换的机会并个性化客户体验。

You can tailor your proactive chat message based on a number of factors including how long a user has been on the page, what page they're on, how many times they've visited your site, or how many pages they've viewed.

例如，您将与定价页面上的某人进行对话（大概是在决策阶段），博客上的某人（大概是在吸引阶段）会有所不同。

Why is proactive live chat important?

积极主动的实时聊天的目的是与用户互动，这些用户否则可以说是这样说的。

正如您之前可能听到的，重要的是要在正确的时间通过正确的消息与合适的客户联系。这就是积极主动的实时聊天可以帮助您实现的目标 - 它可以帮助您增加潜在客户并提供更好的客户服务。

Now, you might be thinking,"What software will I use to implement this?"Let's review some options below.

1.HubSpot免费实时聊天软件bob电竞官方下载

HubSpot的免费实时聊天软件 - 与您的bob电竞官方下载service software和CRM- 允许您快速实时与网站访问者联系，而无需任何代码。自定义您的实时聊天小部件，以补充您的品牌，并在访问者降落在您的网站上时脱颖而出。

Create targeted welcome messages with your live chat when visitors arrive on your web pages. You can also target specific audience segments with your welcome messages to increase chances of engagement.

你所有的即时聊天对话automatically saved to your Conversations Inbox and on the visitor's timeline in HubSpot. This allows for efficient record-keeping. You can also respond to live chat, schedule meetings, place calls, and schedule follow-ups from the Conversations Inbox so you never have to leave the tool.

在聊天中分享团队的在线时间，以便访问者知道何时将重新返回在线并准备帮助他们（除非您提供24/7的支持）。

最后，此工具连接到HubSpot's Chatbot Builderwhich further automates the process of providing effective and efficient customer support via chat whenever your visitors need it.

Pro Tip:使用HubSpot的免费实时聊天软件与您的网站访问者进行实bob电竞官方下载时连接，以将其转换为潜在客户，完成更多交易并提供更好的客户支持。

2.前面

前面is a multi-channel communication platform that helps you manage all of your communications in one inbox. This includes your email (both individual and shared email addresses), and other customer messages including live chat, email, SMS, etc. As your communication platform, you can set up proactive live chat messages and manage them all from one platform.

3.Crisp

Crisp是一个实时聊天平台，以获得客户支持。根据Crisp的说法，此实时聊天工具可以自动使用您的主动消息，以便您可以获得更多的潜在客户。此外，您可以提供积极主动的客户服务，并将访客转换为机会。

4.帮助

他主动即时聊天的另一个很好的选择lpwise. With this platform, you can set up lead capturing options with your proactive messages. That means that you can capture contact information from website visitors and convert them into leads, enabling you to reach out to them when they leave your site.

5.LiveChat

LiveChat是一个完整的客户服务平台，可让您的客户感到满意并为您的销售增添。您可以在您的网站上使用其主动的实时聊天来通过自定义表格和AI聊天机器人自动化来合格潜在客户。

6.The Chat Shop

If you're looking to learn more about proactive live chat, The Chat Shop is the place to go. You can outsource your live chat or just use their chat software internally. Additionally, receive live chat training to learn how to use proactive live chat on your website.

7.用户般

用户般can help you offer support for your customers throughout the entire customer journey. Whether they're in the attract or delight stage, you can set up UserLike's proactive live chat to nurture them.

积极主动的实时聊天变得更好

主动实时聊天应该是您整体聊天策略的一部分。这是与您的网站访问者互动并鼓励他们继续购买者的旅程的好方法。

Editor's note: This post was originally published in September 2020 and has been updated for comprehensiveness.