基本产品所有者职业指南

如果您的组织正在创建和销售新产品，那么您可能会有一个产品开发团队。该团队特别重要，因为您的产品的复杂性增长 - 即，随着您开始开发同一产品或多种产品的新版本。产品开发团队可以管理这些产品的技术，提出新的创新想法，并使这些概念栩栩如生。

There are several roles that make up a solid product development team. One of these is the product owner.

什么是产品主？

产品主是产品开发团队的成员，其作用是管理产品积压。产品积压是按重要性订购的项目列表，开发团队需要为产品进行工作。产品所有者确保团队知道他们需要优先级的所有可交付成果，包括外部和内部。

Since organizing tasks by priority can be difficult, product owners typically work to transform it into an agile framework.

什么是敏捷？

Agile is the set of ideas that serve as the main goal for a product. This is a great way for product development teams to structure their daily responsibilities based on a common end result. Using agile principles, teams can select the best agile framework to meet their needs for collaboration, task management, research, and more.

有许多敏捷框架,但产品负责人s are involved with the Scrum framework. This is effective for teams who have to regularly provide value to customers. Teams have consistent, fixed work intervals — referred to as “sprints.” Products are delivered at the end of each sprint, after being approved by the product owner. Sprints keep teams focused on when they need to deliver an item, so teams with Scrum frameworks are against changing deadlines or tasks during a sprint.

根据Scrum框架，产品所有者在日常生活中承担许多责任。

What Does a Product Owner Do?

以下是产品所有者在开发新产品时必须执行的一些任务。

1.发展产品愿景。

产品主的最重要责任是创建产品视觉。产品视觉是蓝图，概述了产品的概念和功能。然后，开发团队在构建产品时使用此资源作为指导。它向他们展示了产品的外观，应该做什么以及为客户解决哪些问题。

Creating a product vision requires input from multiple sources. If product owners want to build a successful product, they need to survey internal and external stakeholders across the organization. That way, they'll have a product vision that captures both客户的需求以及公司的目标。bob全站app

2.创建产品积压。

产品积压是另一个指导您的设计和工程团队的文档。这是在冲刺期间需要完成的任务列表。

产品所有者负责创建此列表并为开发团队的每个任务确定优先级。他们需要预见哪些任务比其他任务需要更多的时间，哪些任务彼此依赖。这样一来，一个工程团队就不会停止等待另一支球队完成职责。

3.分析行业趋势和客户需求。

At the end of the day, your products are for your customers. So, your product owner should be closely connected with your客户群if you want to create effective products. He or she should routinely interview customers and analyze their feedback for trends and insights.

产品所有者收集反馈的一种方法是通过调查。他们将向忠实的客户询问公司现有产品，然后鼓励他们提供有关如何改善自己的体验的bob全站app诚实反馈。他们将在数据中寻找相似之处或模式，并记录客户所经历的常见疼痛点。这样，他们可以将此信息转交给他们的开发团队并证明其产品愿景是合理的。

4.与主要利益相关者合作。

Product owners don't just interact with customers, they also engage with key stakeholders across the business. For example, they'll work closely with the product manager to set deadlines and create a perfect产品路线图。他们还将与高管和高层管理人员举行会议，以获得为产品愿景添加新功能的批准。他们甚至可以与营销，销售和客户服务团队合作，以帮助他们为产品发布做准备。

As the master of the product's vision, product owners need to make sure everyone at their company understands the product and how it will benefit their customers.

5. Ensure product quality.

产品愿景和积压完成后，产品所有者就需要退后一步，让Scrum Master和产品经理执行产品路线图。但是，这并不意味着产品所有者已经脱离了。

产品完成后，产品所有者将充当质量保证。他们回顾最终产品，并寻找与原始愿景不符的缺陷。如果存在差异，产品所有者将与产品经理进行交流，以了解为什么进行更改。产品经理在开发过程中可能会观察到产品所有者最初没有意识到的东西。

对于大多数产品所有者角色，这些职责通常在其职位描述中列出。

In order to execute these tasks, product owners must possess a variety of skills. Let's review a few of them in the section below.

Product Owner Skills

这是大多数产品所有者都会拥有的一些共同技能。

1.行业知识

要创建成功的产品，产品主需要在内外了解其行业。他们必须了解最新趋势，并不断对市场不断发展的需求产生影响。这要求他们在分析客户数据时同时进行定性和定量研究。

2.客户服务

Since product owners spend time working with customers, they'll need to possesscustomer service skills。这些是软技能，专注于与人建立关系。这包括同理心，主动聆听，灵活性等。

每当您与客户沟通时，所有这些技能都很重要。毕竟，您想要的最后一件事是您的产品所有者在向他们展示新产品之前就吓到了潜在客户。

3.领导

由于他们将立即管理多个团队，因此产品所有者需要成为熟练的领导者。他们需要在必要时对指导人们并提供反馈。如果产品不按预期的方式融合在一起，则产品主可以以建设性的方式提供该信息，并保持团队对公司目标的动力。bob全站app

4.沟通

As we learned from their job description, product owners work with different stakeholders throughout the company. Some they'll meet face-to-face, others will strictly be through emails and phone calls. This makes it imperative that the product owner is an excellent communicator across a variety of mediums. They need to able to effectively dictate their point regardless if it's on a call, in text, or in person.

5.解决问题

It's the job of the product manager to alert the product owner when there's a problem with the product vision or roadmap. When this happens -- and it's bound to -- the product owner must act quickly as a problem-solver. They need to come up with creative solutions that not only bypass roadblocks, but do so while still meeting the original deadline. Having this skill helps product owners meet the expectations that they set out for the key stakeholders at the beginning of the sprint.

6. Conflict Resolution

有时，利益相关者不同意产品愿景。他们会认为可以删除功能，或者该产品无法解决特定的客户问题。在某些情况下，这些利益相关者是正确的，产品所有者应相应地调整其愿景。

Other times, the product owner must quell disputes and justify their original design. This takes a degree of skill as product owners need to communicate these points in a way that won't offend the stakeholder. After all, they may have to tell an executive that a potential feature doesn't make sense for the product. If they don't know how to position their argument, the company will end up with a poor product and the product owner will still take all the blame for it.

如果您正在寻找将拥有这些技能的候选人，那么下面是您在招聘时应该寻找的一些角色特征。

Product Owner Traits

产品所有者需要成为利益相关者和产品经理。为了这样做，他们应该是：

• Superb leaders who can bring a vision to the product development team and guide their deliverables
• 能够放开控制权，并允许产品开发团队在积压项目上占据统治
• Quick decision-makers who can trust their intuition and expertise when deciding on the priority of backlog items
• 优秀的研究人员可以发现该领域的创新功能并将其介绍给他们的产品
• 在发展阶段受过良好教育
• Clear and efficient communicators who can provide regular feedback to the development team
• Open to feedback from the development team, as well as from other stakeholders
• 灵活和了解开发团队伴随的一致变化bob全站app

产品主的工资

根据玻璃门, the national average salary for a product owner is $115,102 per year. The average additional compensation — including bonuses, tips, commission, and profit sharing — is $7,822.

范围的低端标记约为103,000美元，而高端约为131,000美元。

如果您认为自己具有成为产品主的技能，经验和兴趣，请将其视为未来的职业机会。它不仅可以帮助您看到公司产品开发的幕后花絮，而且还可以发挥领导才能。bob全站app

有关更多信息，请阅读有关difference between a product owner and a product managernext.