25 Testimonial Questions to Ask Your Customers

As you may (or may not) already know, customer acquisition is getting harder than ever.

In an age where competitors are popping up everywhere and客户获取成本正在上升，期望关闭新客户会推动您的业务增长，这根本不可持续。关键在于您现有客户。

The hard truth is, potential new customers don't trust your marketing content and your sales reps as much as they trust recommendations from real people. While word-of-mouth and recommendations from friends are important,customer reviews and testimonials在客户的研究过程中发挥更大的作用，以确定哪家公司提供业务。bob全站app

Testimonials can be a particularly powerful deciding factor. Whether they're written, visualized, or recorded as a video, the glowing testimonial of a happy, successful customer cangenerate qualified leads. It's all about how they tell the story, and these questions can draw out a story that will be the most convincing sales pitch your customers have ever read.

Testimonial Questions to Ask Your Customers

1. What was it like before you had our product or service?

This question will prompt your customer to paint a picture of how bad they had it before buying your product or service. You can use their response to demonstrate how your business can solve othercustomers' needs.

2. What problem(s) were you trying to solve with our product or service?

您的客户可能并不孤单，您的产品帮助他们解决了问题。希望有类似障碍的读者能看到这一点并确定他们的故事。如果您要细分customer baseinto买方角色, then it's likely that other customers will be experiencing the same problem. By including their story in your testimonial, leads will see a proven track record ofcustomer success.

3. Where did you start your search?

By explaining how they started searching for a solution and where, they'll subconsciously guide someone to do what they did. This gives customers a clear path to purchasing your product, making buying decisions much easier. If leads can relate to your customer's starting point, they'll see your business as a shortcut to long-term success.

4. What made our product or service stand out from other options?

Leads often compare products between competitors, and this question will make it extremely clear to prospects what the X factor of your product or service is.

And, since it's a testimonial, leads will be more likely to trust these claims over traditional advertising. It's one thing if your business says it's better than your competitors, but it's a completely different game if it's your customers saying it.Customer advocacyplays a major role in lead acquisition andcustomer retention.

5. What was the obstacle that almost prevented you from buying our product or service?

It's hard for any person to pull the trigger and make a big purchase. And, it's likely that your customers will share similar concerns when undergoing difficult buying decisions. Detailing their objections — and how they overcame them — will empower other prospective customers to do the same.

Additionally, your marketing and customer service team can use this feedback to improve thecustomer's journey. By understanding the biggest roadblocks affecting your leads, you can remove these distractions and increase lead conversion.

6. What sold you on buying this product or service?

有助于您的客户购买决定的最重要的是什么？它是产品功能吗？您的客户服务团队？价格？这将帮助潜在客户阅读或聆听推荐书以考虑其优先事项。这也将使您的营销团队知道您的业务的哪些方面最适合客户。

7. What made you happiest about working with our company?

Whether your product is easy to use, or you provide great customer service, or you offer flexible payment options, this question will highlight the best part of working with you. By highlighting this factor, leads will understand how your business aligns itself with customer goals.

8. What have you been able to achieve since using our product or service?

Whether your product or service helped the customer generate more leads, increase revenue, save time, achieve goals, or hire more personnel, they're all good things. Prospective customers will want to get those results, too. Including this question demonstrates how your business will foster long-term customer success.

9. What has exceeded your expectations since working with us?

Sometimes, business is cut and dry, but it's always a smart idea to surprise anddelight your customersso they'll keep talking about it in their recommendations. Customers will remember the times that your business provided上方客户服务, and leads will want to hear about these stories, too. It's a lot easier to show how great your service is when highlighting individual moments of excellence.

10. What's the main reason you recommend our product or service?

What's the bottom line when it comes to deciding to purchase from you or not? This answer will lay it all out. After all, leads are looking for honesty, and this question encourages customers to provide a candid recommendation for your business.

11. What about our business surprised you the most?

这个问题提供了洞察客户的perception of your brand. When they first purchased your product, they had a goal they were hoping to accomplish.

However, some customers will find that your business offers other benefits — like rewards and loyalty programs — that help them achieve more than they initially thought. By collecting these stories, you can show leads that your company is focused on the entirecustomer experience，不仅是出售产品。

12. What would you tell someone who's considering our business?

When leads are considering your business, customer testimonials are perfect for convincing them to buy your product. In fact,87%of leads look at customer reviews before making a purchase.

Having your customers give advice to leads during their buying decision will help your sales and marketing teams capitalize on timely opportunities to convert leads. They'll know when leads are likely to hit roadblocks and what they'll need to say to overcome them.

13. Was there anything we could have done differently?

This question is geared towards your marketing and customer service teams. Unless the customer doesn't have anything to add, these responses should be saved as useful pieces of customer feedback. Keep in mind, customers providing testimonials should be your happiest customers.

所以,得到他们的反馈是马的一个至关重要的部分intaining customer satisfaction and improving the customer experience. This question also makes the testimonial seem less staged and more realistic.

14. If there’s one word you could use to describe your experience with us, what would it be and why?

通过要求客户用一个词来总结他们对您的业务的想法和感受，您可以理解大多数对您的客户对您的关注。您是高效的吗？有帮助吗？风度翩翩？重要的是，这个问题将重点放在您的业务上，而不一定是您的产品。这样，潜在客户可以了解您是谁以及与您合作的感觉。

15.自从开始使用我们的产品或服务以来，您的业务受到了如何影响？

Results can be exceedingly persuasive. With this question, you prompt your customers to think about their experience with your product in terms of the impact you’ve created. Maybe their revenue increased by $30,000 or they won 15% more customers than they did last year. These quantifiable, tangible wins sell your product for you.

16. What was one unexpected benefit you experienced from using our product or service?

The great thing about this question is that it’s completely up for interpretation. Your customer can share a financial, personal, or team-related benefit.

For instance, your customer might be averse to carrying out report meetings, because they don’t feel public speaking is their strong suit. Your marketing software made it much easier to compile performance data for stakeholders, negating a need for a meeting. These sorts of anecdotes communicate the strength of your product in small but impactful ways.

17. How was your experience working with us throughout the COVID-19 pandemic?

The COVID-19 pandemic was tough for most businesses; many suffered financial losses. How easy did you make it to work with you during this tough time? By prompting your customers to share, you’ll show prospects how you care for your customers in times of duress.

It’s especially telling because your business, too, likely went through hardships. That you made it easy to work with you throughout the pandemic shows that you put your customers’ needs above your own. If you went out of your way to help customers during this time, you definitely want to prompt your customer to share that.

18. How has your team handled [specific workflow or task] in a remote environment since starting to use our product or service?

If COVID-19 was tough on businesses as a whole, going remote was tough on teams at both a group and individual capacity. Continuing to work efficiently was a challenge that many of us found insurmountable at first.

If your product or service made it easier for teams to work remotely, be sure to ask your customer how they handled certain tasks before and after adopting your solution. You’ll show that your product is indispensable for teams’ success during times of transition and change.

19.如果你必须选择一个,what would be your favorite feature of our product or service? How has it made your life easier?

It’s not just enough to ask about the customer’s favorite feature. Ask them how it has helped them specifically so that your future customers can imagine themselves benefiting in a similar way.

This question may have some crossover with question #10 in this list. If your customers didn’t touch upon product features in their answer to that question, then feel free to use this one to get a more product-specific answer.

20. On a scale of one to ten, how likely are you to recommend our product or service to others?

ThisNPS®survey question is a winner because it’s easy to answer and provides a quantifiable measurement of your customers’ happiness with you. It’s a great option for a written testimonial survey. The best part is that you can use the answer to calculate your NPS survey score.

Video Testimonial Questions to Ask Your Customers

While all of the questions above could be used in a video testimonial, there are a few that are particularly fit for videos. Video testimonial questions typically prompt customers to share a story — as opposed to giving a dry-and-cut answer that could be written in an online or paperquestionnaire.

21. Is your team remote? How would you describe your day-to-day workflow since starting to use our product or service?

This question is similar to #17 above, but offers the benefit of being more open-ended, allowing your customer to launch into a story. It also doesn’t focus on a specific task and instead prompts your customer to share their daily work in more general terms.

22. Did you face unexpected curveballs when implementing our product? If so, how did our team help you surmount those challenges?

This question is a great option for video testimonials because it can possibly uncover a negative aspect of your product. Written testimonials can seem cut and dry, but your customer’s body language, tone, and facial expression will show that the challenge was temporary and that they emerged successfully on the other side.

The truth is that every product implementation phase will come with its curveballs. How do you help your customers surmount those curveballs to ensure a successful adoption? This question will allow prospects to hear it straight from a customer and envision what it’ll be like to adopt your solution.

Be sure to ask this question if you have a strongonboardingand product training team.

23.您的业务在19日期大流行期间受到了如何影响？您是否认为我们的产品或服务在您的成功中发挥了作用？如果是这样，怎么样？

关于这个问题的最好的部分是，它通过大流行询问他们的经历，将重点带回了客户。他们可以详细介绍所面临的挑战，使您的未来客户有机会建立联系。

Most importantly, it gives your customer a chance to share how your product got them through those challenges.

24. What’s one story of success that wouldn’t have been possible without our product?

磨练一个成功的故事，并使您的客户灵活地选择他们喜欢的故事。最好的部分是他们可以共享财务，个人和团队的轶事。他们甚至可以说，您的产品使他们有能力与家人一起在家中度过更多的时间。无论是什么，它都表明您的产品对客户的成功有用。

25. Is there anything else that you would like to comment on or say about our product or business?

This last question opens the floor and lets the customer say what's on their mind. This is important because your questions may not have addressed every experience they've had with your brand. By letting the customer speak freely, you'll obtain some unique feedback that you may not have considered about your products or services.

Use Testimonial Questions to Get the Right Answers

推荐人可以说服潜在客户在您的营销副本和销售抵押品没有的情况下进行购买。通过使用上述问题，您可以确保获得答案，以突出产品的有效性，降低客户流失并帮助您和您的业务增长。

Editor's note: This post was originally published in May, 2018 and has been updated for comprehensiveness.