A Simple Guide to Adding Keywords in Wordpress

想象一下，您是植物所有者，正在寻找有关照顾多肉植物的更多信息。

您可能会搜索“如何保存我的多汁”。这将导致一个搜索引擎结果页面（SERP），该页面与“如何照顾我的肉质”类似的查询完全不同。前SERP的重点是恢复由于过度浇水，忽视或其他原因而恢复植物的技巧，而后者则集中于如果您打算购买多汁或刚买的植物，该怎么办。

How is it possible to get completely different results when the queries are so similar? Keywords.

What Are Keywords — And Why Do They Matter in WordPress?

Keywords help connect user searches with your content. They succinctly describe what your site or service is about and they’re used by search engines to find the most relevant results to user queries.

For example, if you own a window-washing business in Chicago, you’ll want to use keywords such as “window washing services in Chicago,” “window cleaning and Chicago,” and “Chicago window cleaning.”

由于相关性最基本的信号是一个包含搜索查询中使用的关键字相同的关键字的网页，因此诸如Google之类的搜索引擎将在URL，META说明，标题，标题，标题，图像ALT文本和文本主体中寻找关键字。地理位置也很重要。搜索引擎更喜欢在可能的情况下为本地结果提供。

而且，尽管关键字并不是Google排名系统使用的许多因素，但这确实意味着添加关键字是您可以采取的重要步骤使您的WordPress博客友好。

为了使您尽可能容易地优化您的网站以获取关键字，我们将详细介绍如何将它们添加到WordPress。

How to Add Keywords to Wordpress

Technique is just as important as the tool you use for adding keywords to WordPress. Below we’ll cover some basic tips for用相关和有针对性的关键字优化您的内容。这se tips will be specific to different elements on the page.

Title

由于标题是读者在SERP中看到的第一件事，因此您的标题应包括您要定位的关键字，并在可能的情况下进行前加载。如果您的标题超过建议的60个字符的限制，这一点尤其重要。当前加载时，即使较小屏幕上的用户切断了标题，关键字仍然可以看到。

在下面的标题中以“页面上的SEO”为正面查看帖子。

图像源

Pro Tip:Keep it simple. Titles are often the first thing users see and they’ll scroll by if titles are too long or complex.

URL

On the SERP, the URL appears immediately below the title of the post or page, so it’s important to include your keyword here as well. In WordPress, aslis the part of the URL you can edit and put the keyword. To optimize a URL’s slug, get rid of any unnecessary words like “a,” “the,” and “to” and separate the remaining words with hyphens.

理想情况下,你的鼻涕虫应该类似于——但不是replicate — the title of the page or post. For example, the title of this post is “A Simple Guide to Adding Keywords to Wordpress” and the slug isadd-keywords-to-wordpress。

Pro Tip:URL slugs that are similar to post titles give users confidence that the page will have what they’re looking for. Significant variation, meanwhile, can both impact SEO rankings and suggest that page content won’t match expectations.

Meta Description

SERP上出现的最终元素是元描述。This is the short blurb that provides more detail about what the post or page is about and can convince the reader to click. Within the recommended 160-character limit, you should include your keyword phase.

Since your meta description is also the default copy that appears on social media when you share your post, make it snappy. Take a look at the example below.

图像源

Pro Tip:将其视为您页面的电梯音高。这是社交媒体用户看到的，如果没有立即引起注意，它不会驱使他们点击。简洁，清晰，并与您的元数据保持一致。

Header Tags

Header tagsare the bold headings that divide a page into sections. You may have noticed that this blurb is prefaced by an H3 tag, for example.

Headings are not only effective at organizing and displaying content in a digestible format — but they’re also an ideal place to include keywords. Search engines and readers look to your headings to understand what the web page is about at a glance.

Pro Tip:仔细看看我们的标题。虽然有些包含我们的键形式 - “如何在WordPress中添加关键字”，但大多数都不是。就像身体副本一样，标题中填充的关键字可能会导致相反的结果。

Image Alt Text

你可能看不到图像alt文字in this post, but it’s there. While alt text only appears if an image fails to load on the page, it’s an important step in making web content accessible.

Readers using devices with low-bandwidth connections, readers with visual impairments, and search engine bots look at alt text to understand how the image relates to the rest of the web page.

Ideally, your alt text should be less than 125 characters and only include your target keyword if it’s relevant to the picture. Don’t worry about jamming your keyword into every single image alt text input field.

Pro Tip:Context matters when it comes to alt text. If your keyword doesn’t naturally fit, don’t force it. Instead, use keyword-adjacent language. Check out the alt text of our first image. Instead of using “how to add keywords to WordPress” our alt text uses “adding keywords to WordPress” because it works with the image.

Body Copy

您可能已经知道，在帖子或页面正文中尽可能地提及目标关键字是nota best practice. In fact, this practice — known as keyword stuffing — is an example of黑帽SEOand is penalized by search engines.

So you want to strike the right balance between using your keyword enough to signal to search engines that your content is relevant to the search query but not so much that you’re spamming the search engine or reader. Mostly this is left up to good judgment, but some SEO experts recommend includingone keyword per roughly 200 words of copy。

Pro Tip:To reiterate, don’t keyword stuff. But做在副本中使用关键字上的变化。例如，我们在此页面上使用了短语，例如“向WordPress添加关键字”，“向WordPress添加关键字”和“优化WordPress网站”。

Now that we understand best practices for adding keywords to WordPress, let’s look at how you can do so quickly and easily across all pages on your site.

如何使用插件向WordPress添加关键字

您可以手动将关键字添加到WordPress，但是使用插件来自动化该过程可以帮助您节省时间并确保在编辑过程中保持一致性。

1。Yoast SEO

这Yoast SEO插件is specifically designed to help you improve your blog’son-page SEO。One particularly useful feature is its focus keyword feature. With this feature, you can set one keyword or phrase that you want to rank for most on a post or page. You’ll find the input field in the SEO tab below the text editor.

Yoast将评估内容并提供建议，以在SEO分析选项卡中改善您的关键字使用情况。

In the results below, you’ll see suggestions to use the keyword phrase more frequently and evenly throughout the post, and particularly in the subheadings. You’ll also see “good results” noting that the author has included the keyword in the introduction, meta description, title, and URL slug.

我们为什么喜欢它：Yoast offers a host of in-depth features and analyses to help you find and implement the ideal keywords for your site.

2。All in One SEO

All in One SEO has more than 3 million active installations and has been helping sites improve their SEO since 2007.

这team behind AIOSEO believes that expert developers and designers shouldn’t be a requirement for sites to optimize SEO, and has prioritized the user experience to ensure site owners and admins can easily maximize their keyword potential.

我们为什么喜欢它：All in One SEO makes it possible for administrators to set up advanced features in less than 10 minutes — including XML sitemaps, optimized search appearances, SEO meta titles and SEO meta descriptions.

3。WP Meta SEO

WP Meta SEO使您可以完全控制SEO的所有方面，从批量内容和图像分析到404重定向通知和页面上的内容检查。

例如，WP META SEO使得可以从单个屏幕上编辑所有站点元数据，从而减少了管理员花费优化SEO所需的时间，并确保所有元描述都一致。

这plugin also lets you easily add Google analytics tracking into WordPress to assess the impact of your SEO efforts.

我们为什么喜欢它：Simplicity and speed help this plugin standout. Optimize your SEO without additional complexity.

4。所有的元标记

所有的元标记is — as the name implies — all about meta tags. The biggest draw here is the plugin’s ability to easily and safely add custom meta tags without the need for an external editor.

Even better? The plugin works independent of any existingWordPress主题, meaning that even if you upgrade or change themes your meta descriptions will keep working.

我们为什么喜欢它：交叉浏览器兼容性使该插件易于使用，而其轻量级编码结构意味着它不会对站点性能产生负面影响。

优化您的WordPress网站

创建以关键字为中心的内容是优化搜索引擎和读者WordPress网站的重要步骤。它不仅可以帮助提高排名的机会，还可以改善访客的体验。最好的部分是很容易WordPressplugins。

Editor's note: This post was originally published in June 2020 and has been updated for comprehensiveness.