Link cloaking — sounds kind of shady right?

如果我称之为会员URL重定向怎么办?这听起来更好,但是您仍然可能会抓住它的含义以及为什么有用的原因。

链接掩盖或会员重定向是营销人员和开发人员在将访客引导到外部站点时使用的一种常见策略。它可以帮助他们监视从他们的网站到会员站点的流量,并帮助他们与目标受众建立信任。

Read on to learn more about link cloaking, including what it is and why you should use it for your website. Then, we’ll provide a list of the best affiliate link cloakingplugins available on WordPress.

使用HubSpot的WordPress网站来发展业务

这是一个简单的例子。

假设我们开始销售业务以炸玉米饼为主题的手袋(是的,存在)。由于我们刚刚开始,我们决定通过第三方供应商来帮助我们出售和发货。当我们在网站上销售手袋时,我们的客户必须经过Etsy才能实际购买该产品。

If we didn’t use link cloaking, the link to our product may look something like this:https://www.etsy.com/listing/596553538/taco-money-bag-taco-purse-taco-wallet?ga_order=most_relevant&ga_search_type=all&ga_view_type=gallery&ga_search_query=taco+sleeping+bag&ref=sr_gallery-1-19&from_market_listing_grid_organic=1&frs=1&cns=1https://www.amazon.com/dp/B07RPZZ867?linkCode=ogi&tag=goodhousekeeping_auto-append-20&ascsubtag=[artid|10055.g.28649116[src|[ch|[lt|

It looks messy, it’s hard to remember, and it may ward off potential customers who are dubious of where this link might take them.

现在,随着链接掩盖,我们的URL看起来像这样:

www.tacohandbags.com/our-product

Clean, simple, and you know you can trust it because it has our domain name in it.

这只是链接掩饰如何对您的业务有益的一个例子。在下面的部分中继续阅读一些用例。

Why You Should Use Affiliate Link Cloaking

Here are the main reasons why you should use link cloaking on your website.

Link cloaking fosters link trust with your site’s visitors.

如果我在产品页面上有一个链接,可以将您引向Etsy,那么您可能不会三思而后行。你为什么要?Etsy是非常受欢迎的第三方卖家,许多消费者对公司熟悉。bob全站app

However, if I wasn’t using Etsy, and instead I was linking you to a third-party seller you didn’t recognize, you might hesitate to click on my link. After all, you don’t know where that link is taking you and it might jeopardize the security of your information.

With link cloaking, you can create a link that appears safe to your users. Instead of seeing a strange URL with a series of numbers and letters attached to the end, you can create a link that includes your domain name and product name at the end of the slug.

Link cloaking makes it easier to track outgoing traffic.

如果您使用的是链接隐形插件,则可以查看谁在单击链接以及您的会员重定向是否正常工作。您还可以利用此信息来制定营销策略。

例如,让我们回到以炸玉米饼为主题的手袋公司。bob全站app假设我们有两种产品:面粉壳手袋和玉米壳手袋。我们不确定消费者更喜欢哪个,因此我们将使用链接披肩来跟踪哪种产品获得更多的流量。与流量最多的链接很可能是从目标受众那里受到更多关注的链接。

Link cloaking improves SEO and click-through rates.

链接披肩非常适合SEO,因为它有助于保持内部和外部链接之间的平衡。如果您的网站有太多的链接,将访问者指向外部站点,则Google和其他搜索引擎将将您的网站排名较低。

Link cloaking will also improve your click-through rates. If your links appear more trustworthy and users know where it’s taking them, more people will click on your links. This can make all the difference between losing a customer and closing a deal.

准备开始链接掩饰了吗?让我们看一下WordPress上可用的一些最佳会员链接套件。

1.Pretty Links

Price:Free, with premium plans available

Pretty Links Link cloaking wordpress plugin

Pretty Links is an all-around solid plugin for link cloaking. It’s easy to install, and comes will a lot of useful features for tracking and redirecting links.

For instance, it can track the number of clicks per link as well as the number of unique clicks per link. This way, you not only know how many times a link was clicked but how many people clicked on that specific link.

You can also set up different types of redirects. You can make your redirects permanent with a 301 redirect, or make them temporary with a 302 or 307 redirect.

One downside of this plugin is that the “cloaked redirect” feature isn’t offered with the free version. While you can still set up 301 redirects that effectively disguise your affiliate links, you’ll need to upgrade to the Pro version if you want to use this plugin’s native link cloaking feature.

2.ThirstyAffiliates

Price:Free, with premium plans available

Thirsty Affiliates WordPress link cloaking plugin

ThirstyAffiliates is one of the most popular link cloaking plugins available on WordPress. Once installed, there’s no complicated setup process, you just have to click添新and you can get started with redirecting links right away.

这个插件的好部分是它与您的视觉编辑器无缝搭配。与链接工具类似,此插件作为工具栏中的按钮显示。你只需要击中TA您可以按名称搜索您的会员链接。或者,您可以使用快速添加button to create cloaked links right from the visual editor.

While ThirstyAffiliates does offer a premium version of this plugin, it may not be ideal for all WordPress users. If you’re new to WordPress and may require some help setting up, you might want to look for a more user-friendly option with a dedicated support staff. Recent reviews for this plugin reported that some users had difficulty connecting with the plugin’s support team.

3.WooCommerce Cloak Affiliate Links

Price: Free

WooCommerce斗篷会员链接WordPress插件

ThisWooCommerce pluginis designed to cloak affiliate links in your online store. It’s simple, useful, and free to install. And, you can set up three types of URL redirects including 301, 302, and 307.

One unique feature that this plugin offers is that it adds a “Disallow” command to your robots.txt file. This prevents bots — like Google’s — from following the external links on your site, which is important for SEO.

该插件的缺点是它没有提供任何跟踪功能。如果您正在寻找具有高级跟踪功能的高级插件,则可能需要考虑此列表中的另一个选项。

4.简单的URL

Price: Free

简单的URLWordPress link cloaking plugin

简单的URLis another free plugin that lets you create, manage, and track outbound links on your website. With this tool, you can create cloaked links and shorten existing links to make them more sharable with your customer base.

It works by adding a new custom post type to your Admin menu rather than setting up a page-based redirect. The advantage of this is that you’ll avoid permalink conflicts that can affect the SEO of your site.

虽然这是一个很好的链接插件,但重要的是要注意,该工具已被贬低。这意味着它将不再收到其开发团队的更新。如果您遇到安装或兼容性问题,则可能没有一种方法可以在这些障碍周围导航。

5.Easy Affiliate Links

Price:Free, with premium plans available

附属链接容易著名iliate Link WordPress Plugin

此链接盖插件包含各种功能和工具,您可以用来改善网站上的链接跟踪。它与经典编辑器和Gutenberg Block编辑器都兼容,它使您可以跟踪网站上的所有链接,无论它们是否被掩盖。

该插件的一些独特功能包括自动文本免责声明,短链接以及将类别分配给链接的能力。

还有一个选择,将特定的链接保持在亚马逊兼容性方面。亚马逊的同事计划清楚地表明,您不能将重定向或隐身链接用于将人们引向其网站。您必须使用亚马逊的直接链接,否则您可能会被禁止使用该平台。此功能通过允许您在网站上解开特定链接来帮助您避免任何违规行为。

One limitation of this plugin is that it’s still under active development. This means you might see some things change as the developers continue to work on this plugin. Fortunately, the development team gives you an option to request a feature so you can voice your feedback while they’re building the plugin.

6.URL缩短器

Price: Free

URL缩短器- WordPress link cloaking plugin

URL缩短器is geared specifically toward marketers. It helps these teams create sharable links for social media, email, and word-of-mouth marketing.

The nice part about this tool is that the shortened and redirected links load remarkably fast. Your visitors won’t have to wait for one URL to load, only to have it be redirected to another page. The redirect is lightning-fast and seamless to the frontend user.

This plugin will also help you hide affiliate links, ensuring you receive credit for purchases made through your site. In some cases, external sites will take credit for a purchase if the user goes directly to the product page and skips your redirected URL. URL Shortener makes it easy to hide referrer links so you always get credit for purchases made through your site.

该插件的一个缺点是,它没有为您的侧边栏带一个内置的小部件,这意味着您无法直接从编辑器视图中创建重定向或缩短链接。您必须打开插件本身,并从核心接口创建遮挡的链接。

7.Amazon Auto Links

Price: Free

Amazon auto links link cloaking wordpress plugin

我们前面提到的是,亚马逊有有关隐身链接的具体规则。如果您使用亚马逊出售产品,则可能需要查看此插件。

Amazon Auto Links创建了Amazon Associates ID标记的Amazon会员链接。使用这些URL,您可以在博客文章中显示其中一个产品,而无需安装任何快捷代码。您可以在帖子的滑块部分中使用产品,也可以作为访问者可以滚动的侧边栏。

如果您不使用亚马逊出售产品,那么您可能需要传递此插件。与不是亚马逊员工的企业相兼容或诱人的功能并不多。

8.EasyAzon

Price:Free, with premium plans available

EasyAzon WordPress link cloaking plugin

EasyAzon brands itself as the “quickest way to create Amazon affiliate links from within your WordPress post editor.” It shares many of the same features as the previous plugin, and it supports every Amazon affiliate location — ideal for businesses that are operating in multiple countries.

您还可以访问该插件的亚马逊会员培训。这包括如何建立成功的亚马逊会员网站,最大化亚马逊佣金的技巧,反向链接技术以及如何为您的内容进行关键字研究。

It’s important to note that there are limited support options for this plugin. Additionally, some users have experienced conflicting issues with other plugins when using EasyAzon. If you’re a newer WordPress user or web developer, you might want to opt for a more straightforward plugin.

选择最佳链接掩盖WordPress插件

如果您无法访问marketing tools或可以设置301个重定向的域提供商,您的下一个最佳选择是下载WordPress插件。它们易于安装,并且使访问者对单击网站上的链接感到满意。他们还将确保您获得通过网站购买的适当信用。

将上面的列表作为起点,并找到适合您的业务的合适设备。

Editor's note: This post was originally published in January 2020 and has been updated for comprehensiveness.

使用WordPress网站上的HubSpot工具,并在不处理代码的情况下连接两个平台。点击这里了解更多。

使用WordPress网站上的HubSpot工具,并在不处理代码的情况下连接两个平台。点击这里了解更多。

Originally published May 19, 2021 7:00:00 AM, updated May 19 2021

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WordPress Plugins