网站成本：您需要多少建造和管理自己的

根据WebFX，，，，the average cost of building a site ranges from $12,000 to $150,000, and the average cost of maintaining one ranges from $400 to $60,000 per year.

You might be wondering why are these ranges so large? That’s because website costs depend on a whole slew of factors, including who builds your site, what type of site you’re building, what hosting service you choose, and what templates and extensions you add.

For example, you could build a website yourself using awebsite builder或内容管理系统每年几百千万美元。或者您可以雇用freelance web developer，，，，which might cost you a couple thousand or tens of thousands of dollars, depending on their hourly wage and the duration of the project. Or you could work with an agency, which can cost upwards of $100,000.

In this post, we’ll focus on the DIY route since it’s the most affordable option. For example, withCMS Hub，您可以获得创建和优化网络内容，将访问者转换为潜在客户并以每月300美元的价格确保网站所需的所有工具。

We'll explore alternatives at other price points as well. Let's get started.

For example, you can build a site for free with the website buildersWix和Weebly。但是，这些免费计划中的每一个都是广告支持的，要求您使用子域。要从您的网站上删除第三方广告并连接自定义域，您必须升级到其高级计划之一。

For more control over the content and design of your site, you might opt for a内容管理系统（CMS）instead. The cost of building and managing a site on a CMS will largely depend on whether you use open-source or proprietary software (whichwe'll discuss in more depth below).

为了帮助您更紧密地估计要建立的网站的成本，我们将浏览构建和管理网站的主要费用。

Here's a useful table that outlines these expenses. You can click on any of the website features in the left column to skip to that section of the post.

Software Costs

The first and most important choice you’ll have to make is whether to use open-source software, likeWordPress，或专有软件，例如bob电竞官方下载CMS Hub。

开源完全可以免费下载，但是您必须考虑其他费用，例如从第三方提供商和SSL认证托管。您可能还必须购买其他工具来帮助您保护，更新和维护网站。

If you opt for proprietary software then you won’t have to worry about hosting or the security, performance, and uptime of your site. You will just pay one monthly fee for the fully managed service.

专有软件的成本可能很大。bob电竞官方下载虽然像Wix这样的专有网站构建器每月起价14美元，但CMS Hub Professional每月$ 300。Enterprise content management systemsare more expensive. CMS Hub Enterprise, for example, is $900 per month whileContentlyranges from每月$ 3,000至25,000美元。

Total cost for software:0美元$25,000 per month

Web Hosting Costs

由于专有软件包含Web托管，因此，如果您选择开源解决方案或从头开始构建网站，则只需考虑Web托bob电竞官方下载管成本即可。

大多数提供商提供different types of hosting services，包括共享，托管，副总裁和专用托管，每月约3至400美元。Shared hostingis the most affordable option since you share a server with multiple websites, while dedicated hosting is the most expensive because you get your own server.

让我们看一个特定的示例，以帮助缩小该范围。说你选择在wordpress.org上创建您的网站。您是一家小型企业，希望使您的网站启动并尽快运行。您可能会以每月2.95美元的价格注册Bluehost的首发计划，其中包括24/7实时聊天支持以及第一年包含的免费SSL证书和域名。

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网络托管的总成本：每月$ 3至$ 400

Domain Registration Costs

无论您如何托管网站，都需要一个domain name。作为您在互联网上的地址，这是您网络存在的重要组成部分。通过选择与您公司名称相匹配的域名，您将加强品牌标识并使网站看起来更专业。bob全站app

Virtually all hosted and self-hosted platforms include domain name registration in their sign-up process. Some platforms like方形，，，，as well as third-party hosting providers like Bluehost, include a free year of domain registration when you sign up for a plan. Other hosted platforms likeCMS Hub和providers likeSiteGroundrequire you to purchase a domain from a third-party domain registrar like GoDaddy or Namecheap and then connect it to your account.

Let's take a look at the average cost of a domain name below.

Average Cost of a Domain Name

Generally, registering and renewing acustom domaincosts around $12 per year — but the price can vary depending on a range of factors, including:

• Domain registrar:Domain registrars range in pricing, depending on the available domain names, privacy, reputation, and expiration fees they offer.domain.com例如，每年提供每年低至2.99美元的域名注册，每年以$ 9.99的价格提供域名。这使其成为最具成本效益的选择之一。其他best domain registrars包括Namecheap，Name.com和Bluehost。
• Domain extensions:Domain extensions可以影响您自定义域的整体成本。例如，扩展.com是最受欢迎的，因此更昂贵。它的价格通常在12到15美元之间。诸如.org，.site和.biz之类的流行扩展通常价格便宜，价格在7到11美元之间。您可以在下面查看Godaddy的定价。

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• 领域隐私和保护：When purchasing a domain name, you can add domain privacy and protection. This will prevent your personal information (including your name, address, phone number, and email) from being listed in thepublic WHOIS database任何人都可以搜索和查看。这个can help prevent threats and attacks on your website. Domain privacy and protection typically costs around $10 per year.
• Term of registration:购买域时，您可以选择要注册域的时间。将其设置一年将使您可以提前支付最少的款项，但是一些注册服务商提供了多年期限的折扣。由于此选项还可以使您不必担心几年的续订过程，因此它可能会很有吸引力。

域的总成本：0美元$25 per year

SowareSSL证书成本

一个SSL证书是一种标准安全技术，可在访问者的浏览器和您的网站之间获得信息。因为它确保敏感信息（如密码和付款信息）仍然是私人的，所以访问者希望您的网站使用SSL加密。

Fortunately, many hosted platforms likeCMS Hub您的计划中将包括SSL证书。如果您选择一个自托管平台，许多托管提供商也包括SSL。例如，主机在其最低级别的计划中包括SSL证书。

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If your hosting provider does not provide SSL, you’ll need to purchase one from anSSL证书provider。While there are a fewproviders that offer free SSL certificates，大多数不等每年7美元至250美元，具体取决于提供商。

Take a look at the pricing of the SSL certificates offered by Network Solutions below.

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Total cost for SSL certificate:0美元$250 per year

网站Design Pricing

许多网站构建器和CMS平台都配有免费模板，您可以使用拖放编辑器自定义这些模板。这样，您就可以快速更改网站的外观，而无需从头开始设计。

Some platforms offer a more limited selection than others, however. In that case, you might have to purchase a premium template to get the exact look you want.

例如，在Shopify在其市场上提供的72个主题中，只有8个是免费的。其他64个价格从140美元到180美元不等。

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网站设计的总成本：0美元$200

扩展成本

For most platforms, you’re not limited to the features provided out-of-the-box. You can download or purchase extensions to add features to your site.

As mentioned above, the selection of extensions can vary drastically from platform to platform. For example, WordPress has over 58,000 free plugins available in its official directory alone. That means there's a WordPress plugin for virtually anything you can imagine, whether it'sadding forms and live chat to your website，，，，optimizing your blog's SEO， 要么将事件列表直接添加到您的网站。

JOOMLA，，，，on the other hand, has around 6,100.Magentohas a little over 1,000 free extensions.

Magento市场的其他2,500次扩展价格从25美元到15,000美元（！）。虽然大多数扩展名都在较小的范围内，但它们可以加起来。

假设您在没有内置的平台上创建网站SEO或社交媒体工具。在这种情况下，您可能会注册一个高级关键字研究工具Semrush计划起价为每月99.95美元。您可能还会注册Hootsuite在Facebook，Twitter和其他社交媒体网站上安排您的帖子。单用户帐户每月花费29美元。

您已经每月要看130美元，我们甚至还没有获得其他功能，您可能需要帮助潜在客户生成，分析和报告等。要降低成本，请寻找具有强大内置功能的平台。

CMS Hub例如，带有许多HubSpot工具，因此您不必与一堆第三方软件集成。bob电竞官方下载这些工具包括CTA，潜在客户表格，营销自动化，对话营销软件，多语言支持，列表细分，实时聊天，电子邮件和报告。bob电竞官方下载

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Total cost for extensions:0美元$200 for each

当预算需要多少成本保持坐e, it can be helpful to categorize your expenses into monthly, annual, and one-time fees.

例如，域名是年费。SSL认证也是如此。

对于软件bob电竞官方下载或托管计划，您通常可以决定是全年支付计划或将其分成每月分期付款。如果您预先支付年度，大多数提供商都会提供折扣利率。

There are also some one-time fees associated with website maintenance to account for in your budget.

The biggest is awebsite redesign。If you're looking to simply rebrand your website, then you might just need to update your theme. Some website-building platforms are flexible enough to let you add custom CSS andHTMLto templates and even build pages from scratch. If yours isn’t, then you might have to purchase another theme or hire a freelancer or agency, which can get pricey.We're talking hundreds or tens of thousands of dollars pricey.

If you're looking to change the functionality as well as the appearance of your site, then you'll likely to have to download or purchase additional extensions.

Let's say you want to improve your网站性能，，，，for example. If you're using WordPress to power your site, then you might just need to install a缓存插件。

如果您使用的网站构建平台没有可用的扩展名，或者您需要帮助确定导致网站滞后和更自定义的解决方案的帮助，那么您可能需要雇用某人。这可能会再花费几百千万美元。

Total cost for website maintenance:$400 to $60,000 per year

Estimating the Costs of Your Specific Website

With so many different ways to build a website, predicting the costs of building and managing one can be difficult. If we add up all our estimated costs for a grand total, you could spend anywhere from $439 to $365,475 per year building and maintaining a website.

Figuring out which type of platform will best meet your needs and goals will give you a much clearer idea of what your site might cost. If you opt for a self-hosted platform, calculate the costs of a hosting provider and plan, domain name, SSL certificate, theme, and extensions that might suit your site.

Or you can opt for a robust and fully hosted CMS that gives you everything you need, like CMS Hub.

Editor's note: This post was originally published in February 2020 and has been updated for comprehensiveness.