如何使用WordPress创建多语言网站

想象一下去在线商店，您无法阅读这些单词，因为该网站是用另一种语言编写的。你会购买吗？可能不会。

在全球经济中，您WordPresswebsite需要以几种语言访问。一项研究发现80％的购物者更有可能从以母语的网站购买产品。它使您的客户更容易浏览您的网站并充满信心地购物。

Multilingual sites provide a positive website experience while earning the trust of your non-English speaking customers. Rather than relying on the inconsistencies of translation tools, like Google Translate, your visitors can focus on adding items to their shopping carts.

在这篇文章中，我们将介绍如何使用WordPress创建多语言网站，并突出一些最佳实践来改善访客体验。

Right now, the default language in WordPress is English. So, your website limits your reach to connect with customers in other countries.

The best solution is to create a multilingual site for your visitors. That way, you can gain new customers from around the world.

创建多语言网站的好处

When developing your multilingual site, you’ll probably get help from several team members. Keep brainstorming sessions on track by restating the tangible benefits of a multilingual site.

Improve Site Traffic

A multilingual site helps search engines match your language-specific content to searchers who speak that language. By providing content in multiple languages and driving traffic from worldwide locations, search engines recognize the quality of your content. As a result, you’ll在搜索引擎页面上排名更高and more people will visit your website.

增加销售额

人们买的不是他们不能阅读,因为他们want to feel comfortable when making a purchase online. A multilingual site makes your brand accessible to non-English speaking customers, so you can capture their attention and showcase your products in their native language.

竞争优势

大多数企业通过产品差异来努力超越竞争对手。在您的产品或服务中添加独特的功能是一个好主意，但可以及时且及时。您可以通过将您的网站转换为多种语言来进一步利用当前产品的市场。一个多语言网站为您的业务开放，以超越竞争对手的范围。

建立品牌信任

一项研究发现42% of online consumersnever make a purchase in a language other than their own. These consumers also are skeptical about making online purchases on a site with translation mistakes. Therefore, a high-quality multilingual site can offer potential customers a sense of familiarity so that you can gain their trust.

Multilingual sites used to involve a complex development process and hiring someone to manually translate web pages into other languages. Fortunately, WordPress plugins have made it much easier by translating the content for you. You can use any of the plugins below to create your multilingual site, and check out our语言翻译插件的完整列表有关更多建议。

1。Weglot

Weglot is a trusted translation plugin for e-commerce and SaaS companies. The tool detects and translates all your website content to your desired language and provides a single dashboard to edit translations. It even creates a dedicated URL for each language to help search engines direct visitors to the most appropriate version of your page.

Source:WordPress

2。Google语言翻译器

Google语言翻译器is one of the most popular website translation services providers. It translates everything from posts and pages to categories and tags. Upgrade to the paid version to translate metadata, manually correct translations, integrate withWooCommerce，并获得实时聊天支持。

Source:WordPress

3。polylang

Polylang是一个全面的翻译插件，可帮助您轻松创建多语言网站。只需在默认语言中创建页面，然后选择新语言来翻译页面即可。您的访问者还可以访问您可以在后端自定义的语言切换器。为了提高语言一致性，您可以安装Lingotek Translation，一个用于管理翻译过程的插件，作为polylang的插件。

Source:WordPress

4。WPML

WPML有超过40个不同的语言,including the option to add your own language variants, like Canadian French or Mexican Spanish. You can customize your URLs and translate SEO meta information. This plugin is unique because you can assign specific translation jobs to admin users within the dashboard. Plus, WPML offers a 30-day satisfaction guarantee; if the plugin isn’t helpful, you can request a refund—no questions asked.

Source:WPML

多语言网站的最佳实践

在创建多语言网站时，访问者的体验是重中之重。仅仅翻译网站上的单词是不够的，您还需要本地位置您的内容并将其排名在搜索引擎上。因此，我们找到了一些最佳实践来帮助您在这次旅程中。

Consider Cultural Differences

每个英语单词或短语都无法很好地转化为另一种语言。例如，美国成语，喜欢it’s raining cats and dogs，可能对另一个国家的某人意味着什么。您需要寻求本地化专家的帮助，以避免这些文化陷阱。

使用专用的URL

您的目标是指导新访问者对您的网站说不同的语言。因此，Google并没有使用cookie或浏览器设置来调整页面上的内容语言，而是建议对页面的每个语言版本使用不同的URL。您可以通过添加网站告诉Google您网站的不同变化hreflang注释to help your site rank on its search engine.

Select Specific Languages

创建多语言网站并不意味着用每种可能的语言开发网站。这不是使用公司资源的有效方法。bob体育苹果系统下载安装bob全站app取而代之的是，与您的团队合作，以确定目标市场中最常见的语言。然后，制定一个计划，以启动使用已确定语言的一个或两个站点。

Strive to build an accessible website to reach a global customer base. Non-English speaking visitors want to connect with your brand. By creating a multilingual site with WordPress, your business can earn more website traffic, increase your sales, and earn a competitive advantage.