How To Drive More Traffic To Your WordPress Site

您希望人们看到您的网站，尤其是如果您投入了工作creating one from scratch。

Increasing traffic on your site will not only assure you that your time was well spent, it will also raise awareness of your brand, nurture trust with your target audience, and improve your rankings. As a result, you may see improvements in your conversion rate, user engagement, and revenue.

Above all, increasing your web traffic will provide better insight into what your audience wants so that you can continue to produce content and products that meet and anticipate their needs.

没有银色的子弹来获得更多的流量，但是您可以遵循一些准则来创建一个提供丰富内容和无缝用户体验的WordPress网站。让我们简要讨论下面的这些准则，然后查看一些可以最大程度地提高您努力的插件。

Let’s take a closer look at these steps so you can start increasing traffic on your site today.

优化搜索引擎

The only foolproof method for getting listed on search engines is to write high-quality content. That includes the copy on your home page, product pages, and everything in between.

However, there are steps you can take to boost the chances of that great content being seen. Your first step? Make sure yourprivacy settings设置为上市因此搜索引擎可以找到并为您的网站索引。接下来，进行一些关键字研究，以查看人们在搜索引擎查询中使用哪些特定单词和短语。这些关键字应包含在您的标题，标题，身体副本，元描述和URL中。Google Webmaster Tools，，，，Google AdWords关键字计划者， 和Semrush，，，，among other tools, will help you with this research.

“下一步是通过HTTP连接选择HTTP。HTTPSensures that the data transfer between browser and web server is secure.超过96％的网页排名前10的结果排名在HTTP中，这个数字只会随着时间的推移而增长。另外，Google正式表示HTTPS is a ranking signal” - Zoran Manic，FixRunner WordPress支持的搜索引擎优化专家

To learn more about building organic traffic, read如何为2019年创建SEO策略。

编写高质量的博客内容

为了吸引网站的访问量，您应该使博客成为内容策略的一部分。之中其他许多原因， 你有大434％的机会of being ranked highly on search engines if you feature a blog as part of your website.

在撰写博客文章时，您需要考虑您的受众以及他们喜欢阅读的内容类型。有些内容具有更大的潜力比其他人开病毒并可以产生高度针对性的流量。您还需要关注您的标题，介绍，图像等。

For more insights into writing and optimizing a blog post, check out如何撰写博客文章：逐步指南。

添加内部链接

在WordPress帖子或页面中，您可以链接到网站上的其他内容。向访问者提供指向相关内容的链接将改善用户参与度并降低网站上的跳出率。您还将增加发现，阅读和共享内容的更多内容的机会。

A strong internal linking strategy can shift user behavior on your site from “read and exit out of tab” to “read, click link, share, repeat.” Not to mention, internal linking helps search bots find and index your site content, improving your chances to rank.

Optimize the Speed of Your Site

加载时间不仅会影响您在搜索引擎上的排名，还会影响访客的体验。想象一下，您将访问者吸引到您的网站，然后一秒钟...两秒钟...五秒钟，您的网站没有加载。一项研究证明22.2％的访客将在五秒钟后放弃您的网站。七秒钟后，该百分比跃升至32.3％。该研究还表明，页面加载时间与查看的页面数量之间存在相关性。

除了精心修剪不必要的插件，您网站上的小部件，广告，外部服务和多媒体外，还有其他一些改善网站的负载时间的最佳实践。

Build an Email List

一旦你吸引游客的巨大的体积ent and products, you want to keep them coming back for more. Instead of hoping they’ll revisit your site on their own, be proactive. Include offers of e-books, templates, free memberships, and other lead-generating content on your posts and pages to persuade visitors to give you their email address. An email list gives you direct access to your audience. That way, you can let them know about new content, products, promotions, and events as soon as they’re available. This will ensure that new visitors become repeat visitors.

Expand Your Reach on Social Media

越来越多的社交网站吸引了大量流量。仅Facebook就有超过每天10亿个活跃用户。您可以通过在Facebook，Twitter，Google+和LinkedIn等上创建个人和业务帐户来获得一项动作。在这些平台上分享您的帖子和页面将帮助您吸引更多的受众并将其驱车到您的网站。

You should also include social sharing options on your site so that visitors can easily share your content. With their help, your content has a better chance of going viral.

衡量您的表现

提高网站流量和维持improvements, you have to measure your performance to learn what you’re doing well and what you could improve on. When tracking your traffic as well as keyword rankings and user engagement, you’ll identify and target improvement opportunities. You might notice that a particular type of post is outperforming the rest and alter your content strategy and editorial calendar accordingly. Or you might notice that a steady amount of traffic is coming from a country that you hadn’t been targeting and modify your posting schedule.

通过分析这些指标，您可以创建一个路线图，以不断改进您的网站并为访问者提供更好的体验。

插件可驱动您的WordPress网站的流量

Driving traffic to your site is a big undertaking, but you don’t have to do it alone. There are plenty of tools that you can use to attract and engage visitors on your site and keep them coming back for more. Let’s look at a few of those below.

OptinMonster

您可以通过使用PosinMonster（可以帮助将现场访问者转换为订户和订阅者为客户的潜在客户插件）来最大化营销工作。

使用其内置的拖放形式构建器，您可以创建各种铅捕获表格，包括弹出窗口，全屏接管，浮动条，滑入滚动滚动框形式，内线选择形式等。您可以从Optinmonster库中的100多个预制模板中进行选择，也可以从头开始创建与品牌外观和感觉相匹配的自定义模板。

然后，您可以使用A/B测试功能来测试这些不同的设计，并查看每种形式的转换分析，以了解您的受众最喜欢的。

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Tweet to Unlock

顾名思义，Tweet to Unlock是一个高级插件，它要求用户在其Twitter帐户上共享您的WordPress帖子或页面以解锁它们。

有效地，此插件将您的读者在Twitter上使启动器变成了启动子，以帮助您吸引您网站的流量。通过要求您的访问者在查看您的内容之前完成行动，可以提高网站上的参与度以及社交媒体的存在。谈论用一块石头杀死两只鸟。

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WordPress流行帖子

WordPress流行帖子是一个免费且高度灵活的插件，可让您在WordPress帖子和页面中展示网站上最受欢迎的内容，以使您的网站访问者参与其中。

You can choose to display popular posts based on page views or comments. You can even list them based on their popularity within a specific time range (ie. the last 24 hours or 30 days). Or you can order the list by comments, views, or average views per day. You’ll use the built-in statistics dashboard to keep up with the performance of your popular posts right in your admin area.

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保险丝社交浮动侧边栏

The Fuse Social Floating Sidebar plugin helps you leverage the potential of your social networks. With this plugin, you can insert the most popular social media icons on your site, including Facebook, Twitter, YouTube, LinkedIn, Flickr, Pinterest, StumbleUpon, Reddit, Instagram, Tumblr, and more.

You can then configure the settings and styles of these icons in your WP dashboard. Choose square or round icons, select their size, and add animation if you’d like. Then, watch as more visitors begin to share and promote your content on their social networking sites.

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复兴旧帖子

复兴旧帖子是WordPress的免费社交媒体自动化插件。您可以使用此工具安排或自动将任何WordPress帖子或页面共享到您的Facebook和Twitter帐户。这将有助于确保您的所有内容继续获得视图和流量，无论其发布何时发布。

由于该插件与Google Analytics（分析）集成在一起，因此您可以监视帖子的流量，以了解最受欢迎的内容以及读者在社交媒体上最活跃的何时。

If you want more functionality, you can upgrade to thePro版本复兴的旧帖子。使用此版本，除了Facebook和Twitter之外，您还可以在多个帐户上共享您的内容，例如LinkedIn，Tumblr，Pinterest和Instagram。您还可以使用高级版本共享媒体文件以及Woocomceers产品和其他自定义帖子类型。

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Inline Related Posts

内联帖子插件将使您的内部链接策略提高到一个新的级别。您可以使用此插件轻松地将链接添加到WordPress帖子或页面中间的相关内容，以增加网站上的页面视图和参与度。

With more than 20 combinations for displaying these internal links, you can style them to stand out without interrupting or distracting your visitors from reading the current article. Just navigate to settings in your WP dashboard and begin customizing the opacity, text color, border, and copy of your display box.

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This plugin also comes with a social sharing option so you can increase traffic on your site while reducing the bounce rate.

WP Native Articles

WP本地文章是一个高级插件，用于将您的WordPress帖子转换为即时文章，这是一种轻巧的内容格式，可快速加载Facebook的移动应用程序。

通过立即将WordPress帖子转换为即时文章并在Facebook上发布它们，该插件可帮助您在社交平台上获得更多的视图和流量。您可以查看单个文章或所有即时文章的统计数据，并按设备分解，并按日期分割，就在WP仪表板中。这些分析将为您的受众提供宝贵的见解，因此您可以在Facebook上最活跃的时候继续发布他们重视的内容。

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如果您经营一个悠久的网站，您可能想知道我的旧帖子呢？这个插件已覆盖您。使用Mass Post Syncer功能，您可以轻松，快速地将所有先前发布的WordPress帖子转换为即时文章。您也可以使用此功能一次更新所有当前的即时文章。

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通过遵循这些步骤并使用这些插件来增加网站上的流量，您将受益于提高的品牌知名度，信任和权益。而且，更重要的是，您的访问者将从您网站上的更轻松，更快，更定制的体验中受益。

最初发布于2019年10月18日12:06：20 PM，更新于9月1日2021年

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