4个免费的潜在客户生成形式模板[+工具]

Advertising matters. The right ad campaign can drive users to your site, convince them to sign up for newsletters or discount offers, and ultimately convert them into paying customers.

The only hiccup? Most ads are terrible. As noted by Entrepreneur, recent studies suggest thatAmericans see between 4,000 and 10,000 advertisements per day— many of which are unwanted. What’s more, most of these ads offer little value and don’t inspire trust.

这充其量意味着人们被动地忽略了他们，最糟糕的是，潜在客户正在积极避免您的品牌。

Capturing consumer attention and encouraging them to connect with your company means creating a customer journey that aligns with their preferences. Step one is getting them to your website — targeted data capture and marketing can help with this process.

Once visitors have arrived, however, you need more than another set of ads; you need a lead generation form that encourages users to provide their contact details and generates genuine interest.

Making this work starts with a great lead generation template — here’s what you need to know about designing, building and deploying effective lead generation.

What is a lead generation form?

Lead generation forms have a single purpose: capturing consumer information. Unlike a contact form or newsletter signup there’s an advertising component here — you’re making it clear to visitors that providing their contact details delivers something of value in return.

As a result, a lead generation form is equal parts contact and conversion; you need enough of a sales spin to generate interest, but not so much that potential customers feel overwhelmed.

尽管没有单一的方法来创建高性能的潜在客户生成模板，但出色的形式通常具有共同特征，包括：

• Effective placement:The higher up on your page, the better, without being obtrusive. Once forms move below the “fold” — where users need to scroll down — they’re far less effective.
• Great design:简单，大胆而清晰，是这里的任务。颜色和干净的线条是您在这里最好的选择，可以帮助您的表格脱颖而出。
• Compelling copy:“自由”在这里是一个很棒的词，也是“价值”和“奖励”。警告？不要过度使用它们，并确保您的副本清楚地向潜在客户传达价值。
• 解决问题：找到您的目标市场，然后提供解决问题的服务或产品。例如，如果您的公司有助于产生网络流量，请突bob全站app出显示潜在的流量增加或直接满足受众需求的成功故事。

那么，伟大的潜在客户生成模板是什么样的？让我们看一下下面的一些免费模板。

自由潜在客户生成形式模板

以下是常见潜在客户生成模板的一些示例

1. Online Registration Form Template

该模板可用于快速签约访问者进行在线服务或活动，并（遵循其许可）有助于产生稳固的销售潜在客户。

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2. Sales Contact Form Template

该模板使您可以查明潜在客户正在考虑的产品或服务，然后直接与它们联系。

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3. Consultancy Services Lead Generation Template

This template is a great way for consulting firms to connect with customers and identify their specific needs.

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4.即将到来的潜在客户生成模板

有新产品或服务吗？这个即将推出的模板使您可以轻松吸引访客的注意力，并使他们为您的新版本感到兴奋。

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Tools to Help Build Better Lead Generation Forms

You don’t have to build lead generation forms from scratch. Instead, you can use tools that help simplify and automate the process. Below are some popular options for building better lead generation forms.

1. HubSpot

集线器is all about making form creation free, easy, and effective. With this tool, ad platform linking is easy and you can quickly build lead generation forms that target your top audience and include compelling text and video copy.

2. Unbounce

Along with free lead generation form templates,Unbounce还提供自定义页面创建工具。有了100多个模板和功能强大的拖放工具，很容易创建所需的形式，确切的方式。Unbounce“ Essential”起价为每月79美元 - 查看14天的试验以查看提供的内容。

3. Qualaroo

Qualaroo是一个用户研究平台，还可以轻松创建引人注目的潜在客户生成表格。有针对性的，深入和不引人注目的数据收集意味着潜在客户在访问您的网站时不会感到不知所措，而强大的分析可以帮助您使用收集的数据做更多的事情。

Qualaroo licensing starts at $199 per month for 1 domain with unlimited user “nudges” and responses.

4. WPForms

wpformsis a beginner-friendly form builder for WordPress websites that makes it easy to build nearly any type of form or survey for your website. With the drag-and-drop builder and over 100 templates, you can quickly get up and running. WPForms has dozens of add-ons available that make it easy to connect with tools like Paypal, Stripe, and other major tools.

5.铅

铅依靠易于自定义和设计的精心设计的预选模板，以提高入站线索的质量。自动通过有条件的CTA，Webhooks和自定义重定向URL分段潜在潜在客户，并通过超过1,000个解决方案集成来驱动更好的数据收集。

每月花费37美元为您提供“必不可少的”计划，该计划每月提供多达250个潜在客户和无限表格，或以每月74美元的价格升级到“增长”计划，并获得1,000个线索，额外的用户座椅和A/B测试以优化形式影响。

6. Gravity Forms

重力形式是一种先进的,易于使用的工具,让你谁ckly create lead generation forms on your WordPress website. Just select your fields, configure your options and embed forms into WordPress sites, or integrate forms with popular apps and services including Stripe, Signature and PayPal.

7. Forminator

构成器is a free template building tool that lets you create everything from lead generation forms to quizzes and interactive polls. A quick plugin download gets you on your way to better forms — right from WordPress.

Now that we understand what’s needed to create a great lead generation template, let’s walk through how to build one using HubSpot forms. Let’s examine each step in more detail.

1.打开您的HubSpot帐户。

If you don’t have a free Hubspot account, start there, then head to your dashboard. Here, you’ll be able to manage everything about your site — from marketing to sales to contacts and conversations.

2. Click onMarketing>广告。

在下面Marketing，，，，you’ll also find links to free Email and Forms creation tools. You can upgrade to Marketing Hub Starter for access to Landing Pages and Market Hub Professional for Social tools.

3. If needed, create and link an ad account.

首次创建潜在客户生成模板时，您需要链接活动广告帐户。从Facebook，Google Ads或LinkedIn中进行选择。当您单击您选择的广告平台时，您将被要求授予访问权限，并且可能需要创建一个单独的广告帐户。

4.创建广告系列。

This page lets you embed your HubSpot tracking code, target and track visitors and enable ad auto-tracking. To get started with your lead generation form, selectCreate ad campaign在右上角，选择您喜欢的潜在客户生成平台。

5. Select where to display your form.

此页面允许您选择应显示的位置。从左侧菜单的顶部开始，以选择您的目标LinkedIn（或Facebook）页面以及默认广告系列组。

6. Add images, videos and text.

Add text and body copy along with a headline from the left-hand menu. Then, click选择图像/视频拖放或搜索图像和视频文件。

7. Choose your form type and CTA.

At the bottom of the left-hand menu, choose from CTAs including获得报价，，，，Learn More,and报名。然后，创建一个新表格，其中包括您的报价标题，为客户提供详细信息和所需的表单字段。

8. Select your targeted audience.

At the top of the screen, select定位and then choose your remarketing and lookalike audiences.

9. Choose your budget and schedule.

选择Budget & Scheduleat the top of the screen, choose your currency and budget and decide how often your ad should run.

10.发布您的表格。

Once all fields are completed, clickPublishin the top right-hand corner to complete your lead generation form and embed it on your site.

Lead Your Customers to a Great Lead Generation Form

大广告还不够。为了推动消费者响应并鼓励信息共享，企业需要潜在客户生成表格，这些表格提供简洁的消息传递，引人注目的内容和清晰的客户价值。