如何使用用户帐户和个人资料制作网站[带有WordPress，Wix等]

When visitors come to your website for the first time, they’re not just looking to learn about your product. Ultimately, they’re here to decide whether choosing your business is worth their time, money, and energy.

因此，在线转换客户不仅需要引起关注的产品描述和光滑的主页— your website needs to engage visitors with an excellent experience. One popular way to provide such an experience is with user accounts.

借助用户帐户，访问者在您的网站上创建个性化配置文件，以量身定制他们在Web内容中的体验。帐户授权用户可以访问独家报价，为同伴社区做出贡献，与客户支持联系，并收到与他们相关的内容建议。

All of these benefits help yougain consumer trust并将访客转换为参与的线索。毕竟，它们被称为“用户帐户”，而不是“访问者帐户”。

Adding a user account feature might be a major change to your site’s structure and functionality. Fortunately, today’s website building software makes this possible in just a few clicks. In this article, I’ll explain how to enable user accounts and profiles on six popular内容管理系统: CMS Hub, WordPress, Joomla, Wix, Drupal, and Shopify.

Why Create a Website With User Accounts?

Many sites can gain from providing user accounts, regardless of the product or industry. If your website...

为帐户持有人提供付费产品和/或服务
facilitates social or professional networking
促进电子商务并存储用户的付款信息，订单和/或购物车
offers exclusive content for registered users
hosts public user-generated content, like blog posts, videos, or reviews
hosts private user-provided content, like cloud storage, notes, or e-journal entries
旨在建立一个围绕用户的社区
allows reactions to content in the form of comments, ratings, and/or reviews
uses visitor-related information to tailor the browsing experience to individuals

...那么您可能需要网站上的用户帐户。

But before you continue, consider whether it’s best for your specific site to suggest or require accounts. An account should first and foremost enhance the user experience, so make sure the benefits to the customer are worth the time and effort of signing up. No one should feel “forced” to create an account when they don’t need to.

How to Make a Website With User Accounts and Profiles

对于制作基于帐户网站的最简单方法，请选择专门研究会员网站的网站构建器。查看我们的清单best membership website builders and platformsfor recommendations for this type of service.

If you’ve already built a website using a CMS, you can easily add user accounts, too. In most cases, the CMS handles the functionality of a membership site for you, either by itself or with an add-on. A user account tool should introduce features for registration, login, profile customization, and restricting content to only certain registrants.

CMS集线器

CMS集线器is HubSpot’s content management system. CMS Hub fully integrates with HubSpot CRM and HubSpot’smarketing,sales, and服务tools. With an Enterprise account, you can limit access to website pages, landing pages, and blog content by contact list. After restricting a page to selected lists, contacts on these lists will be notified via email to register.

为CMS中心中的页面设置会员注册：

导航toMarketing,thenWebsite，然后Website Pagesor着陆页.
悬停在您要限制访问的页面上，然后单击编辑.
In the设置tab, clickAdvanced Options.
在“控制观众访问页面”下，选择Private - Registration required，然后choose the lists you want to register.
ClickUpdatein the upper right-hand corner.

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For a full guide to managing user access on your HubSpot-powered website and blog, see our knowledge base article onCMS Hub的会员注册.

WordPress

To enable user membership on your WordPress site, a plugin is needed. There are many reputable options for WordPress website account management — here are some we recommend:

会员按is an all-in-one WordPress plugin for building and managing membership sites. It includes tools for handling payment information, setting up user forums, and tracking performance. Memberpress has also built a reputation for its strong security and customer support.
MemberSpacecontains tools for membership websites and与许多网站建设者和CMS平台集成，包括WordPress。使用会员空间，管理员允许根据用户操作（例如登录或提交表单）访问特定网站页面。
阿姆贝is a free plugin for creating a membership site on WordPress. For the (lack of) price, ARMember is a very comprehensive solution. It includes a form builder, content post scheduler, and tools for limiting page access by membership level. You can read ourfull review of ARMemberfor more info.
Memberfulis a lightweight solution for integrated checkout and account management on WordPress. Memberful emphasizes its ease of use, allowing users to set up their service quickly and securely. Memberful does not offer members-only pages — it instead sends exclusive content through emails andDiscourse forums.

They might have similar names, but be sure to consider how each plugin fits your specific needs and budget. For more WordPress plugin recommendations and some excellent examples of membership sites built with WordPress, see our创建WordPress会员网站的指南.

Joomla

激活Joomla网站上的用户帐户：

导航to the User Manager by clicking on the User icon on the left sidebar. Alternatively, in the top navigation bar, you can click用户>Manage.
On the upper-right hand corner, click the选项button.
Next toAllow User Registration，选择是的.
After allowing user registration, put a login form somewhere on your site. You can link to the formas a page module和/或as a menu item.

Joomla user options page for allowing user accounts

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You can also toggle how to confirm membership through email confirmation or administrator approval. For more detailed instructions on enabling user registration with Joomla, seeJoomla’s user documentation.

Wix

Wix lets administrators activate user accounts with theMembers Areafeature, available with any Wix plan. With a Members Area set up on your Wix site, visitors can register and view exclusive content on member pages, and administrators can easily view and manage their site members.

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该工具专为简单设置而设计，并与聊天，博客，活动，电子商务等的附加应用程序集成。学习如何建立一个会员区在Wix的支持网站上。

If you want to restrict access to content without setting up a Members Area, you can set access to specific pages based onmember rolesor make pages exclusive topaid members only.

Drupal

Drupallets site administrators create roles for different visitors. These roles grant different permissions for viewing and creating website content. Drupal creates three roles by default:

anonymous user，尚未登录的访客
authenticated user, a visitor who is logged in
administrator, someone with control over website functionality

在Drupal Core中，您也可以添加其他角色适用于您网站的任何人，assign permissions扮演这些角色。例如，博客网站可能会为访问者扮演“作家”角色，并有权创建和发布内容。

配置谁可以在Drupal网站上创建帐户并自定义注册和取消过程：

Open theManage菜单，然后选择配置.
Select人们，然后Account Settings.
Open theRegistration and Cancellationpanel to view your options.
SelectVisitorsunder “Who can register accounts?”
Click on the checkbox that says访客创建帐户时需要电子邮件验证.

Drupaluser registration and cancellation page for making a website with user accounts

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对于更复杂的成员资格站点功能，Drupal依赖于第三方模块。选择一个良好的，知名的Drupal模块会员资格,Drupal Commerce，和/或Rulesfor more hands-on control over your membership site. For guidance on installing these modules, seeDrupal’s instructions.

Shopify

To enable customer accounts in Shopify:

导航to设置，然后Checkout.
UnderCustomer Accounts，选择to activate either optional or required accounts for customers.
ClickSave.

For more help editing customer account settings on your Shopify site, including how to change your site settings on a mobile device, see Shopify’shelp page.

Test Your New User Accounts

After setting up user accounts on your website, be sure to test this new feature. Have yourself and others create test accounts on your website. Modify your test account profiles, modify their permissions, and check that exclusive content is actually set to exclusive. If your website is already online, consider设置维护dewhile testing these changes. Temporarily hiding your site prevents any complications from new signups in this phase.

另一个选择是create a staging sitewhere you can freely experiment with user accounts, while your live site stays untouched. During this testing phase, you’ll want to check on the following:

注册确认电子邮件

Did you receive a confirmation email upon signing up? If not, you’ll want to ensure you’ve set that up. Your CMS platform may either provide an option to send a confirmation email or you can install a plugin or extension that gives you the option.

Password Change Workflow

测试用户更改密码时要采取的工作流程。如果您没有及时收到密码更改链接，那么激活过程中可能会出现不对劲。您还想查看密码更改电子邮件，以确保其在杂语和设计中与您的品牌保持一致。

Member Area Design

会员区域可能很简单，或者根据您网站的性质而更加详尽。仔细检查它看起来正确，并提供用户需要的所有选项。如果您是电子商务品牌，请确保可以选择查看以前的订单，更改卡信息并建立其运输地址。

Test for mobile-responsiveness as well. If buttons are cut off or users can’t get to certain sections, you’ll want to tinker with the design of the membership area.

独家优惠

我们已经简要介绍了这一点，但是请确保所有独家内容都是您的用户独有的。如果您打算分发独家PDF和文档，请标记它们robots.txt文件ornoindex, nofollow meta tags因此，搜索引擎不会抓取它们，未注册的用户无法通过网站搜索找到它们。

Privacy Policies and Terms of Use

As an owner of a website where people give you access to their contact and card information, you’ll want to ensure you have a privacy policy that protects these users from abuse. Even if you already have a privacy policy, you’ll need to update it to reflect your new user section. To get started, use a privacy policy generator such as术语feed,tenly.io, orShopify的.

SSL证书

If you don’t already have one, invest in anSSL certificate确保您的网站尽可能安全。如果您不确定是否有一个，请使用SSL检查器. This certificate changes your internet protocol from HTTP to HTTPS. In some browsers, there will be a padlock next to your URL, signifying that all the information users share with you will be kept private.

通过用户资料来增长您的网站

Whether you’re running an online store, building loyalty through a membership site, or providing a home for user content with a hosting service, user accounts empower your visitors to stay engaged with your premium content and features, and help you to keep track of your customer base as it continues to grow. No matter the CMS, you’re covered.

编者注：该帖子最初于2020年6月发表，并已更新以进行全面性。