Shopify与WordPress：您应该在哪里开设商店？

Online shopping has never been more convenient, and the same goes for building an online store for yourself. There are dozens of电子商务platforms to help take your business online, from comprehensive website builders for beginners to DIY solutions for the more tech-savvy.

You can build a successful online store with either of these platforms, but they differ in their approaches to ecommerce and the types of businesses they serve. Before investing in one option over the other, you’ll need to weigh the pros and cons of both. In this article, we’ll explore the key differences between Shopify and WordPress to help you get selling.

To gain a better sense ofwhich ecommerce solution is right for you, let’s compare both services below by their key factors: pricing, setup, ecommerce tools, and support.

价钱

Let’s begin by looking at the true costs of both solutions. Since Shopify and WordPress are different types of software, you’ll pay for them in different ways.

Shopify定价

Shopify follows the “software as a service” (SaaS) model for payment: Users pay monthly for a Shopify account and access the platform via the internet.

Shopify优惠three plansfor $29 per month, $79 per month, and $299 per month. All plans include access to essential ecommerce tools and functionality, 24/7 support, and a freeSSL certificate。每个计划都有14天免费试用。

这些Shopify计划还包括在Shopify的服务器上托管，这对于那些不想花时间寻找自己的托管和配置服务器的人来说是一个主要好处。Shopify为您处理此操作，并以每月价格包含在内。

However, there are a handful of costs not included. First is yourdomain name,您可以通过Shopify收购。一个域names will run your around $10 to $20 annually. Second, integrations from the Shopify app marketplace will probably cost extra per month if you want to further extend the functionality of your site. Third, a premium site template will run you $100 - $200 more, as a one time purchase. Lastly, note the transaction fees for each plan: There’s a fee for credit card purchases, and a fee for using any payment gateway outside Shopify’s native payment processor, Shopify Payments.

超出了我们讨论了三个计划,也有Shopify Lite, which lets users integrate basic Shopify tools on a non-Shopify site for $9 per month, andShopify Plus, an enterprise solution.

WordPress定价

WordPress CMS是免费的，但是使用它并非运行电子商务网站。WordPress电子商务网站的成本范围为每月10美元至数百美元 - 这完全取决于您愿意为每个技术堆栈支付的费用，包括：

• WordPress托管（必需）
• 一个域name (required)
• An SSL certificate (not required, but highly recommended)
• Paid plugins (not required, but recommended)
• A premium theme (not required)

The monthly cost of a WordPress site can easily exceed that of an equivalent, all-inclusive Shopify subscription. To determine which platform is cheaper, it’s best to list out your website essentials and nice-to-haves, then compare the price of your ideal Shopify plan with the total cost of an equivalent WordPress website.

Setup

Often the highest barrier to any online service is just getting started. Next, let’s look at what it takes to get a WordPress or Shopify website up and running.

Shopify Setup

Shopify的主要卖点是它的简单性。作为一个网站构建器，它的目标是尽快为您提供一个客户就绪的电子商务网站，所有这些网站都在一个地方进行管理，并以最少的启动步骤且无需编码知识。

To create your ecommerce site with Shopify, simply sign up, link your domain, choose a layout for your website, and add your inventory of products. Shopify handles everything else, including hosting, security, and updates.

Shopify provides dozens of free templates to customize your site’s appearance, including nine currently free options. Your choices are limited compared to the thousands of ecommerce WordPress themes, but all Shopify themes are highly customizable andresponsive。With a bit time and design chops, you can produce an杰出的Shopify网站。

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如果您了解自定义HTML和CSS，甚至可以通过主题的后端进行摆弄，以进一步量身定制网站的外观。

WordPress Setup

Setting up and maintaining an ecommerce store with WordPress is more involved. This is because WordPress is not a website builder — it’s a standalone piece of software for managing your pages and content. You have to take care of the rest.

To launch an online store with WordPress, you’ll first need to sign up with ahosting company, link your domain to your web server, then install WordPress on your host. After that, choose a theme for your appearance and activate plugins.

将默认的WordPress博客网站转换为电子商务网站很简单，免费WooCommerce plugin。一个onlin WooCommerce给你所有的功能e store needs: inventory management, payment gateways, product listings and a cart, and much more functionality you might not have realized you needed.

我们也建议additional pluginsto configure and optimize other aspects of your site, like SEO, social media integration, security, and lead capture.

Clearly, the WordPress setup process is less convenient than Shopify’s. But, the tradeoff is its greater flexibility. With WordPress, you can choose whichever hosting provider you’d like, rather than settling for Shopify hosting. And, thanks to the thousands of plugins (including specializedWooCommerce插件），电子商务themes，以及WordPress源代码，您可以根据需要调整网站以查看和功能。

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For many online businesses, a highly tailoredWordPress ecommerce site值得额外的时间和精力。

Ecommerce Tools

Your ecommerce site will require a specific set of important tools to get the job done. How do Shopify and WordPress stack up when it comes to inventory, product listings, and transactions?

Shopify电子商务工具

Shopify hosts ecommerce websites exclusively — the product is designed for merchants to access everything they need in one virtual place. After logging into your account, you can manage your entire inventory, list your products across your site, track individual orders, and aggregate sales data into reports. Shopify even lets you enable customer accounts, allowing users to sign up and personalize their shopping experience on your site.

However, note Shopify’s restrictions on product listings. All Shopify plans allow unlimited product listings, but each listing is limited to three options, and 100 variants on each option. For example, if you sell cakes, a cake listing might have a flavor option. Chocolate and vanilla would be variants on this flavor.

If you foresee this being an issue, know that there are no such limits with WooCommerce. (Also, if your cake business really does offer more than 100 flavors, please @ me.)

对于处理付款，您可以选择Shopify自己的付款网关，或者选择替代方案(e.g., PayPal, Square, or Amazon Pay). Note that if you use a third-party gateway, you’ll be charged a small transaction fee (from 0.5% to 2% based on your Shopify plan). Shopify also lets customers apply discounts and coupon codes to their purchases.

In addition to its built-in features, Shopify’s app store lists hundreds of integrations to augment your site, including SEO-boosters, marketing automation solutions, social media integration, and shipping. Still, you’re more limited in your add-on options than with WordPress — WordPress plugins exist by the thousands, many high-quality and all customizable.

Finally, Shopify offers a blogging tool to serve your content marketing efforts or to share news and announcements.

WordPress电子商务工具

默认情况下，WordPress是一个裸露的博客平台。必须使用插件添加任何电子商务功能。如果您选择WooCommerce作为您的电子商务附加组件，那么您将从Shopify提供的大多数工具中受益。如果您需要WooCommerce不提供的功能，几乎可以肯定会有一个插件。

The WooCommerce interface looks similar to that of the WordPress dashboard, so you can quickly learn how to add products and manage your store. Like WordPress itself, WooCommerce lets you tweak your product displays to fit whatever item you’re selling. This is another advantage over Shopify — you can sell just about anything.

Plus, your website is built on the most popular blogging platform on the web, so content marketing is easy when you’re not posting new items or tracking sales.

WooCommerce与100多个payment gateways, and doesn’t charge transaction fees. Still, it’s your responsibility to build a smooth checkout experience and安全存储客户的私人信息。

支持

顾客are spending hard-earned money on your ecommerce site, and therefore expect a seamless experience with no errors. A solid support network is essential for those moments when something goes wrong and you can’t afford to hesitate.

Shopify支持

Shopify忠实于其全包模型，可让会员24/7访问其著名的客户支持服务。您可以通过电子邮件，电话或实时聊天与团队联系。

除了其客户支持产品外，Shopify还提供了广泛的知识库和论坛，您可以在与专家联系之前进行咨询。

WordPress Support

Neither WordPress nor WooCommerce provides in-person support, so it’s on you to resolve any technical issues. However, both offer extensive documentation and guides that you can consult. And if you encounter an issue, chances are someone’s been there first and you’ll find the solution among WordPress’ active support community — Google is your friend here.

尽管如此，您仍无法击败直接的支持，这使那些期望提出许多问题并更喜欢对问题的个性化回答的人更好。

The Key Differences Between Shopify and WordPress

让我们总结Shopify和WordPress平台来结束。考虑的所有因素，这是做出决定时要制定的一般准则：

如果您想提供简单，专用的电子商务解决方案，请选择Shopify。您可以在几分钟之内创建网站，Shopify将处理从托管到付款处理再到安全方面的技术方面的几乎所有方面。而且，如果您遇到问题，您总是可以回到Shopify支持。电子商务初学者将从这个平台中获得很多收益。

If you want a hands-on, more flexible ecommerce solution, go with WordPress.Users with more experience in the web and/or commerce space will appreciate the greater number of plugin options, tighter control over backend code, more tools for content marketing and management, and fewer restrictions on product listings. Current WordPress users are also better off sticking with this platform if much of their site infrastructure is already in place.