Static HTML vs. WordPress Sites: What to Consider

Should you build your website from scratch or use a website building platform? The answer isn't always cut and dry.

成本，时间和成品都可以根据您选择的选项而变化很大。为了帮助您找到适合您业务的解决方案，我们将比较和对比静态HTML网站和流行内容管理系统（CMS）的功能。

匆忙？单击下面的任何链接跳到该部分。

• HTML和WordPress网站之间的区别
• What is static HTML?
• WordPress是否使用HTML？
• HTML vs. WordPress Speed
• HTML与WordPress易用性
• HTML vs. WordPress Price
• HTML vs. WordPress SEO
• HTML vs. WordPress Blogging
• Pros and cons of HTML vs. WordPress

如果您不想花时间和金钱来使用HTML, CSS, and Javascript, you can build the website yourself using one of the hundreds ofpublishing platforms, website builders, and content management systemson the market.

在这些解决方案中CMSis the most popular. It allows you to easily customize the design of your site, add multimedia in your posts, organize content by tags and categories, manage multiple users, edit the underlying code, and much more.

CMSwebsites are pretty straightforward. They're easy to use, require little to no knowledge of code, and have several options for functionality. They're a tempting choice for first-time website builders, but what exactly is a static HTML website and how does it compare?

While static HTML sites are relatively simple to create (one HTML file = one web page), they’re inefficient to maintain since all personalized or dynamic content must be coded straight into the HTML file, and any site-wide changes must be made inside each HTML file. Therefore, maintaining a large static website would take a lot of time and effort.

The solution to this is a dynamic website. Instead of having a library of ready-to-ship HTML files, dynamic websites build web pages on the server side upon request. When you visit a page from a dynamic website, the webserver fields your browser’s request, constructs an HTML file from stored data using a scripting language like PHP, then sends that new HTML file back to your browser to display. This allows for much greater flexibility and a more personalized experience for individual visitors.

Dynamic websites can also be programmed from scratch, but they’re more commonly implemented with a website builder, platform, or CMS like WordPress.

Now, let's put it all together and compare WordPress with HTML.

HTML/CSS/Javascript vs. WordPress

要从头开始创建一个网站并做得很好，您需要聘请开发人员。开发人员将使用HTML，CSS，有时是JavaScript创建网页。尽管从头开始构建网站将需要更多的时间和金钱，但此选项将为您的访客提供自定义外观和个性化体验。

WordPress是一个灵活的CMS,允许多个users to create and run a website. While this CMS uses the programming language PHP, most users can operate a WordPress site without coding.

与HTML站点相比，自定义WordPress网站很简单，HTML站点通常需要开发人员进行最小的更改。另一方面，HTML站点更易于维护，因为它们不必与诸如WordPress这样的CMS正常功能的插件兼容。

现在，我们简要概述了构建和管理静态HTML网站与WordPress网站之间的差异，让我们谈谈WordPress和HTML如何一起工作。

Do content management systems like WordPress use HTML?

The short answer is yes. WordPress and other content management systems use HTML.

The long answer is that WordPress is not primarily written in HTML. Its core software — as well as WordPress plugins and themes — are primarily written withphp, a programming language that controls how a WordPress site interacts and connects with its database.

PHP是一种服务器端语言，这意味着它完全在托管网站的服务器上运行。因此，当网站访问者在网页的URL中键入键入时，服务器上的PHP代码会收到请求并从WordPress数据库中删除相关内容。然后，它将内容转换为HTML文件（以及随附的CSS文件），并将其发送回提出请求的访客。bob全站app由于WordPress Core是用PHP编写的，因此第三方开发人员还可以创建以自己的PHP文件运行的插件和主题。这些插件和主题通常是免费的或相对便宜的，可以自定义网站的外观，而无需自己编码。

So, while a WordPress site will look and function the same as a static HTML site to end-users, the process of how the content is sorted and delivered to those users is very different.

尽管托管服务器必须使用PHP代码将您的WordPress帖子或页面组装到HTML文件中，但静态网站的每个页面都存储为单个HTML文件，并且这些文件整体存在。无需组装。这是因为HTML（例如CSS和JavaScript）是一种客户端语言。HTML没有在托管服务器上运行，而是在访问网站的访问者的设备上运行。

让我们看看这在速度方面的含义。

HTML vs. WordPress Speed

Online consumers don’t want to waste time waiting for a website to load. In fact, page speed is so important to the user experience that Google began including it as one of its桌面的排名因素and移动的. The main reason for including speed in its algorithm was because data showed visitors spent less time on slower sites. According to a2021研究by Website Builder Expert, 1 in 4 visitors abandon a site that takes more than 4 seconds to load.

To ensure youprovide a good user experienceandreduce bounce rateon your site, you have to consider speed when deciding how to build your site. Let’s compare the speed of WordPress and HTML sites below.

WordPress Speed

WordPress网站需要PHP和数据库的缺点是其对加载时间的影响。每当访问者降落在您的网站上时，您的服务器都必须执行PHP代码并从数据库中检索信息，以向访问者显示正确的信息。因为这比HTML站点需要更多的服务器资源，因此它可以增加负载时间和延bob体育苹果系统下载安装迟。

However, by selecting a fast hosting provider, purchasing aContent Delivery Network (CDN), optimizing and compressing your images, and takingother steps to speed up your WordPress site, you can work toward beating that 4 second load time that customers expect.

HTML速度

如上所述，HTML站点不需要PHP执行或数据库查询即可加载。这意味着，如果他们的代码得到了优化，则HTML站点的开箱即用速度比WordPress站点更快。

There are several steps you can take to optimize an HTML site to ensure it's fast-loading. These steps include eliminating unnecessary white space, omitting comment sections, regularly caching your site's content, reducing the number of inline scripts, minifying and compressing images, using lazy loading for images, and more. It's important to note that many of these steps are website maintenance best practices which means they will also help reduce the load time of a WordPress site.

HTML与WordPress易用性

您希望建立网站的过程尽可能轻松，快速。但是通常，易用性以牺牲灵活性为代价。您对网站的管理和设计的控制权越多，创建和管理就越困难。该过程越容易，您的控制权就越少。

因此，选择平台部分是关于确定易用性还是灵活性对您更重要。考虑到这一点，让我们比较下面的WordPress和HTML站点的易用性。

WordPress Ease of Use

使用WordPress，您可以在网站上拥有所有权，而无需从头开始编码或完全知道如何编码。您可以轻松地创建和管理内容，更改网站的外观并在内置仪表板中配置其设置，并通过插件轻松扩展其功能。

To leverage the platform's flexibility in these ways, you will find it necessary to allocate more resources to managing your site. Plugin, theme, and software updates will be essential management tasks for keeping your site safe and avoiding compatibility issues.

Ecommerce stores, small business sites, and other companies looking to grow their brand and customer base will prefer building with this open-source CMS because of its ease of use, even if it does require more day-to-day management.

html易用性

在WordPress上简单的任务 - 例如添加和编辑内容，扩展网站的功能以及更改其外观 - 在构建HTML网站时会更加困难。那是因为您将没有带有内置功能和按钮，主题或插件的仪表板来自动执行这些任务。您必须自己写HTML和CSS，或者付钱去做。

There are ways to speed up the build process. You can use open-source toolkits likeBootstrapCSS, which comes with pre-designedbuttons,Navbars,forms,表, and other components you won't have to build from scratch.

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If you don’t anticipate needing to update or change your site regularly, then you’re better off building (or hiring someone to build) an HTML site. This route will require fewer server resources making it easier to build. Once it's published, you won't have to worry about updating any software or third-party extensions to keep it secure.

Restaurants, gyms, boutiques, and other small businesses looking to establish a simple online presence will find this option appealing. While the up-front time and costs required to build an HTML site will be greater than a WordPress site, the day-to-day management will be much easier.

HTML vs. WordPress Price

建造一个网站的成本取决于主机of factors but the four major ones are your time, budget, technical knowledge, and design skills. If you have time but no technical knowledge, for example, then you could learn how to build an HTML site. If you lack both time and technical knowledge though, you can build a site using WordPress.

下面我们将查看costs of creating and managing a website on WordPressand one built from scratch.

WordPress Price

作为开源软件，WordPresbob电竞官方下载s可以免费下载和使用。但是，您将不得不支付custom domain nameandhosting启动您的网站。您可能还必须考虑要安装的任何高级插件或主题。

Although premium themes can cost up to $200 and plugins can range from one-time fees of $3.99 to annual fees of $250, these design options are most likely cheaper than hiring a web developer or designer to customize the appearance and functionality of your site.

Because domain registration, hosting,themes, and plugins vary in price, the costs of building and managing a WordPress site can range from a couple hundred to a few thousand dollars.

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The average costs are much more moderate than that range implies though. According toWebsite Builder Expert, building a WordPress site will cost you around $200 and managing it will cost $11 to $40 per month, on average.

HTML价格

Let’s first consider the cost of building an HTML site. Hiring an agency to build and design your site from scratch will be the priciest option, costing tens of thousands of dollars. Hiring a freelancer will be cheaper but range dramatically, depending on their hourly rate and the duration of the project.

According to a custom quote by WebFX, hiring a developer to build out a responsive site with one to ten pages that are moderately styled would cost between $7,000 and $10,000.

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估计维护HTML站点的成本比估计建造成本的成本更加困难，因为它完全取决于您的编码能力。如果您没有任何编码技能，则必须向开发人员付款以对您的网站进行任何更改。即使添加新内容或插入图像之类的简单任务也会需要您聘请几个小时。

That’s why WebFX estimates that the cost of maintaining an HTML site can range from每年$ 400至$ 60,000. However, a smaller site like the one mentioned above will range much more moderately from $400 to $1,200 per year.

Since you can add new content and perform most tasks without hiring aWordPress developer, managing an HTML website will likely end up costing much more than a WordPress website over time.

HTML vs. WordPress for SEO

If you’re investing this amount of time and money into building a site for your business, you probably want people to see it, right? To boost your site’s visibility, you'll want to rank on the first page of the major search engines for keywords that are relevant to your business.

To drive that organic traffic to your site, you need to optimize your on-page and technical SEO. Let’s compare the SEO friendliness of building a site on WordPress and building one from scratch.

WordPress for SEO

WordPress enables you to easily customize your image alt-text, meta descriptions, headings, and custom URLs right in your dashboard so you don’t need to edit a single line of code.

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You can also choose among thousands of responsive themes to design a mobile-friendly site. Installing and activating a responsive theme will take a few clicks and you won't need to worry about defining viewport meta tags, setting text in the viewport width unit, or adding media queries.

如果您缺乏SEO的经验或知识，则可以下载或购买一系列WordPress plugins帮助。插件喜欢Yoast SEO, WP Rocket, and Redirection let you control many aspects of your site’s technical and页面SEO.

HTML for SEO

有几种方法可以优化an HTML site for search engines — you just need to know how to do it.

Adding keywords in your posts and pages, linking to internal and external pages, and optimizing your URLs, heading tags, title tags, meta descriptions, andimage alt textare all familiar best practices.

但是，与Web构建平台不同，您无法在仪表板或第三方插件上使用任何按钮来帮助您进行这些步骤。取而代之的是，您必须花时间为您的网站创建正确的标签和代码，或者雇用将会的人。

在优化您的同时页面SEOin the steps outlined above is relatively easy, optimizing your技术SEOwill be much more difficult. Adding breadcrumb menus and pagination to your site, for example, will require time and coding, whereas WordPress offers built-in functionality and plugins for adding these features.

从头开始建立响应迅速的网站将需要您定义视口元标签, resize your text and images,add media queries， 和更多。

HTML与WordPress博客

由于功能博客的网站有更多机会在搜索引擎中排名，因此您想选择一个解决方案，使您能够轻松创建和发布诸如博客文章之类的自定义内容。让我们将博客与HTML与WordPress进行比较。

WordPress for Blogging

Although WordPress has evolved into a multi-purpose CMS, it was originally built to be a blogging platform. Therefore, it has lots of built-in functionality to help you easily create blog content.

Using theGutenberg editor, you can drag and drop elements on the page to create an unlimited number of multi-media blog posts and pages. Once your article is drafted, you can schedule, publish, update, and delete these posts and pages as needed. You can also moderate comments, assign user roles and permissions, make your content public or private, and secure posts and pages with a password.

最好的部分？您可以在仪表板上正确执行所有这些操作，而无需访问或编辑源代码。

如果您是具有编码技能的更高级用户，则可以将代码添加到文件中style individual category pages,在其侧边栏中显示最新帖子的列表和扩展功能ionality of their site in other ways.

By offering these out-of-the-box features and access to its source code, WordPress combines ease of use and flexibility to advance your blogging efforts.

HTML for Blogging

Using HTML and CSS, you can create even more complex blog posts than you can on WordPress. You can insert images, format headlines, add bullet points, create tables, display posts in your sidebar, and anything else you can think of — you’ll just need to write the code to make it happen

可以想象，这需要时间。例如，假设您想以简单的列表格式显示一些文本。在WordPress中，您可以简单地将列表块拖到页面上。在HTML网站上，您必须添加以下代码：

我的列表包括以下内容：


 
项目A 


Item B


项目C 
 

While you’ll have total control over the structure and design of your content if you create an HTML site, you’ll need the time and in-depth knowledge of HTML, CSS, and Javascript to wield that control. Since most users will have to hire a developer to add this type of content to their site, those looking to regularly publish blog posts will be better off using WordPress.

Pros and Cons of WordPress and CSS & HTML

在WordPress上构建网站与从头开始建立网站的经验截然不同。确定哪一个适合您将取决于您的时间，预算，当前的编码和设计技能，以及您愿意发展这些技能。

To help you make this decision, we’ll summarize the pros and cons of the two solutions below.

优点和缺点：软件bob电竞官方下载

WordPress websites have an underlying content management system software which makes this type of website flexible and easy to customize. On the other hand, HTML sites don't have any underlying software — it's all code which can be great if you're a developer, but difficult to manage if you're not.

Pros and Cons: Using HTML

尽管WordPress主要使用PHP而不是HTML，但是当访问者检索网站上的页面时，它仍然将网站数据转换为HTML。HTML网站已经是使用HTML框架创建的，因此在获得最终用户之前不需要将其转换。

优点和缺点：速度

HTML sites have the propensity to load faster than WordPress sites because they require fewer server resources, but that isn't always true. If best practices aren't followed, both types of websites can load slowly. However, using a CDN can help WordPress sites use fewer server resources by spreading out the workload across several different servers across the global. This can make these sites load at a comparable speed to HTML sites.

优点和缺点：易用性

Something as simple as editing an image or a sidebar menu can be tedious and time consuming on an HTML site if you don't have a developer do it for you. WordPress sites are much more user friendly which means simple and complex edits can be made in a few simple clicks.

Pros and Cons: Price

There are two factors to consider when evaluating the pros and cons of HTML and WordPress websites: upfront costs and maintenance costs. Upfront, HTML sites are more expensive because they're built with custom code. Maintenance on these types of sites is usually minimal, so you won't have to pay a developer as often to make changes. WordPress sites are relatively inexpensive upfront, and in some cases completely free aside from the cost of the domain and hosting which are minimal. Maintaining a WordPress site is usually paid monthly for plugins, themes, and other enhancements. Although these might be just a few dollars a month, the costs can add up over time.

优点和缺点：SEO

There's no magic plugin or shortcut to earning a top spot on the Google search results page, but there are tools available to WordPress site owners that make SEO a bit more accessible. Plugins and other configurations for SEO are built into the CMS which make the process of optimizing pages for the search engine straightforward. HTML sites are at the mercy of a developer and SEO specialist working together to create custom tags in the source code that will help the page gain more visibility within the search engines.

Pros and Cons: Blogging

The WordPress CMS was built for blogging, so you'll find building a blog this way to be faster and more accessible for a high volume of blog posts. HTML sites come with more customization options, but if you don't have a developer on hand, your publishing cadence could be inconsistent.

WordPress或HTML网站适合您吗？

Throughout this post, we've talked about the differences between these two types of sites and the pros and cons that come along with them. To make the best decision, first decide what outcome you want to present to your users: a completely custom experience or a dynamic and flexible experience? Then, you'll need to determine how much knowledge, resources, and time you can dedicate to building and maintaining your website.

If you're running low on all three, WordPress is the way to go. If you have the time and resources to develop a one-of-a-kind site, HTML will be a stellar option. No matter what, as long as you put the needs of your end users first, your site will be a worthwhile asset for your business.

编者注：该帖子最初于2020年11月发表，并已更新以进行全面性。