如何在Instagram上赞助(Even if You Currently Have 0 Followers)

您想成为付费的Instagram影响者也就不足为奇了 - 哎呀，赞助的Instagram职位为$ 300，如果您变得更成功，例如瑜伽士Rachel Brathen，你可能正在做每个帖子$ 25,000。

But the idea of getting your posts sponsored might seem laughable to you. You're not posting pictures skydiving in Australia -- you're posting pictures of your brunch. However, you could be more marketable than you think.

Instagram已成为品牌推广其产品的疯狂流行渠道。实际上，影响者中央发现消费者认为Instagram是最有效的第六at influencing their purchasing decisions.

Instagram's popularity might make you feel the platform is already too crowded for you to stand out. But here's the thing -- brands are quickly realizing the power of normal people to promote their products. Micro-influencers, or people with a small number of followers compared to the big players, see观众中最敬业的。

这样想：当我购买产品时，我会相信我最好的朋友对金·卡戴珊的建议。我相信我最好的朋友，我们分享了相似的兴趣，而且我知道她对自己的建议是真实的（没有冒犯，金…）。

It's the same concept for micro-influencers -- with the right strategy, your audience will begin to see you as one of their real friends. The more they trust your advice when seeking out purchasing decisions, the more likely you are to get sponsored.

Here, we're going to show you everything you need to do to get sponsored on Instagram, even if you currently have zero followers. Keep reading to get started or click the links below to jump to a specific section of this article.

• 如何在Instagram上赞助
• What's a Sponsored Instagram Post?
• 使用#AD和#spon主题标签

1. Define your brand.

如果您能够定义自己的利基市场，您会看到最好的参与度。您想发布与食物和健康有关的内容，还是专注于时尚？无论如何，建立您的品牌很重要。

除了您发布的内容类型外，品牌与您的整体美学有很大关系。您想如何设计帖子？你的消息是什么？为了进一步巩固您的品牌，您可能需要考虑创建一个凝聚力的饲料主题（使用这些供稿以获取灵感）。

特异性是关键。一个好的影响者的帖子是可区分的和独特的 - 当用户翻阅饲料时，她将能够暂停并认识到每次从该影响者那里看到帖子时。当她继续看到类似的内容时，她会成长为相信该品牌是该领域的专家。如果影响者突然和随机更改课程，则用户可能不再理解或信任内容。

此外,您米格ht want to connectyour Instagram brand与在线存在。创建一个具有类似美学和消息传递的网站是做到这一点的好方法 - 您将社交媒体帐户统一越多，品牌就越容易区分您如何帮助他们。

2.了解您的听众。

了解您的听众对于说服品牌与您合作至关重要。这也对您互相有益 - 如果您了解听众，您可以正确识别哪些品牌将获得最大的成功，从而将您用作他们的赞助商。

首先收集基础知识 - 核心人口统计学的性别，年龄和地理位置是什么？他们最喜欢哪个帖子？他们一天中的什么时候对内容做出了最好的回应，您可以从中推断出什么？

这demographic information you gather will help you pitch partnerships with brands. Brands want to know who they can reach if they work with you. Explaining "You'll be reaching thirty-something, working women, primarily from New York, who often use Instagram first thing in the morning and prefer fitness content" is certainly more powerful than saying, "You'll be reaching women."

3.始终发布。

coschedule从14项研究中收集了研究身份，您应该多久在社交媒体网站上发布一次。对于Instagram，他们发现您每天至少要发布一次，但每天可以发布三次以上。

coschedule也发现了上午8:00至上午9:00和凌晨2:00，是最好的发布时间。

To grow your following, it's critical you post at least once a day. Instagram's算法有利于新的和新鲜的内容，并且您不希望您的听众脱离您或忘记您的一致性。

However, you'll need to figure out what works best for you and your audience. Perhaps your audience feels bombarded when you post three times a day, or maybe they prefer it. Maybe your audience engages most with your posts at noon. It will take some trial and error, as well asInstagrammetrics tools，弄清楚这一点。

4. Use hashtags and geotags.

主题标签使您的内容更可发现，因此对于增长您的追随者来说，它们是必要的。您每个帖子最多可以使用30个主题标签，但是TrackMaven found nine to be the optimal number为了提高参与度。

你想要使用标签作为相关有限公司ntent as possible. You'll also need to check to make sure the hashtags you use aren't broken or banned (take a look at this list of禁止使用主题标签if you're unsure).

It's critical you choose hashtags that aren't too broad. #Healthyliving, for instance, has over 20,000,000 posts, while #healthylivingtips only has 13,000. The less competition, the easier it will be for your content to get discovered.

当您仔细阅读主题标签的页面时，您还可以更深入地了解您的帖子会违反的内容类型。#HealthyLivingTips通常可能包含食谱的文章，而您的帖子是关于骑自行车的 - 这可能会延迟您使用该标签。

地理标签同样重要，但出于不同的原因。如果Geotags对某个位置感兴趣，可以帮助您找到您。这可以帮助您获得更多的关注者，并且还可以帮助您吸引有兴趣达到某个人群的品牌。例如，也许一家精品店看到您经常从加利福尼亚地区发布时尚技巧，他们希望吸引该地区的人们 - 这是一场胜利，胜利。

5.在您的帖子中标记品牌。

Okay, now you're officially ready to begin reaching out to brands. You've defined your brand and audience and have created some quality, authentic posts. Now, you should have a pretty good idea what types of businesses would benefit from a partnership with you.

It's important to start small. If you're interested in skincare, don't go straight for Estee Lauder -- instead, try tagging small skincare start-ups you've seen across Instagram already.

Let's take a look at an example -- @Tzibirita, a travel influencer, posted this image of herself wearing a Paul Hewitt watch. The image is high-quality and fits with her brand, and she tags @paul_hewitt in her description. Even if you're not paid by Paul Hewitt, you can still post the same type of content and tag their brand in the post. Ideally, it will at least put you on their radar.

从小品牌开始，然后在您的描述中标记它们。通过回应“我可以在哪里得到的评论？”来与您的听众互动？或“多少？”该品牌将很快看到您证明自己是合适的销售合作伙伴。

6. Include contact information in your bio.

Consider your bio a chance to signal to brands your interest in becoming an influencer. Include an email or website so they can reach you, and include a press kit if possible.

例如，@tzibirita不会浪费她的生物空间。她包括她的电子邮件和网站，甚至添加了标题 - “内容创建者”。品牌毫无疑问，她愿意与他们开展业务。

此外，您应该使用网站或博客作为扩展品牌并展示其多功能性的机会。考虑在您的网站上添加新闻页面，以便品牌可以查看您的服务。一旦您开始赞助品牌，就可以将它们添加到此页面中，以便品牌可以看到您具有影响者的体验。

7.推销付费赞助。

与品牌接触并提供服务没有错。在正确的球场上，您也许可以在不等待品牌找到您的情况下进行一些演出。

寻找明确将时间和金钱投入其Instagram存在的品牌。您可能首先研究行业中类似的影响者已经赞助的东西。请记住，可以开始小。与较小的品牌合作将使您能够建立投资组合。

一旦您策划了可能想与您合作的品牌列表，请给他们发送电子邮件。在您的球场上，清晰，简短地概述了您是谁，您的工作以及您在该领域中获得专家的任何成就。然后，说明为什么您非常适合该品牌，并包括跟随者计数和平均参与率等数据。

另外，您可以考虑直接从Instagram发送DM品牌。当然，这与您要争夺的工作更相关，但是如果一个品牌每天获得数百个DM，它可能会丢失。

8. Know your worth.

确保您知道当品牌与您联系时要收取多少收费。这1000名关注者的行业标准为10美元, but it could also vary depending on how many likes you get per post. Additionally, as you grow, you'll be able to charge more.

虽然您需要最低限度，但您可以协商以鼓励品牌支付更多。也许只需300美元，您就会列出五个Instagram故事帖子，并在您的简历中链接到他们的网站24小时。您可以使用其他Instagram功能来使交易甜蜜。

Once you have your pricing structure nailed down, you'll need to know how to sponsor a post on behalf of the brand you're working with. Now, keep in mind there are two different kinds of "sponsored" posts: those for which brands payInstagram，以及品牌支付的人另一个用户。

使困惑？这是我的意思：

What's a Sponsored Instagram Post?

海报向更广泛的观众支付了Instagram上赞助的帖子。赞助商有两种主要类型：一个品牌创建了一个帖子，并向Instagram付款以访问自定义受众。另一方面，一个品牌赞助另一个Instagram用户（通常称为“影响者”），该帖子以某种方式创建了该品牌的帖子。

这是每种赞助帖子的更多详细信息：

促进帖子和广告

就像Twitter，LinkedIn和Facebook一样，Instagram都带有本机广告管理平台。广告客户可以使用此工具来自定义目标受众（使用年龄，性别，位置和兴趣等属性），并投入一定数量的钱，以将其帖子在与此受众认同的Instagrammer面前。

这里要记住的是广告商正在制作和发布该帖子。他们正在为想要访问的观众付费，但帖子是他们的创作。

Paid Sponsorships

Paid sponsorships take place between a brand and another Instagram user. Typically, this user has a personal brand and attracts an audience of his or her own. This user is often called an "influencer."

This person can then use the steps explained earlier in this article to find and work with brands that appeal to a similar audience. When they find a brand who wants to sponsor them, they can charge this client a certain amount to create a post that features their product or service. Think of it like social media product placement; just like a business might pay a TV show to have their brand of soda on the countertop in the series finale, they can also pay a person on Instagram to hold that same soda in a picture on their Instagram feed.

显然，您可以提出更多创意的赞助想法 - 我决定陈词滥调...

Influencers are similar to Instagram's ad manager in the sense that they both draw an audience that brands might not otherwise have access to. However, the differences in this type of sponsorship are that the brand is paying the influencer -- rather than Instagram -- for access to their audience, and the influencer -- rather than the advertiser -- is the one creating and publishing the post.

这re are numerous influencers for each industry.这是当今知名影响者的大清单and the types of audiences they attract.

使用#AD和#spon主题标签

In the past couple years, brands have come under fire for hiring influencers but not making it clear to the audience that these influencers were getting paid.

Department store Lord & Taylor, for instance,2016年与FTC达成了收费在支付了50个有影响力的人在没有#Sponsrasship或#AD的情况下穿上衣服的50名有影响力的人。

Influencers are supposed to hashtag #ad or #sponsored in posts they're being paid for, but these tags make some brands uncomfortable because it makes the post appear inauthentic.

In 2017, Instagram发布了付费合作伙伴功能bob综合博彩下载to combat this issue -- if you tag a brand in a post and the brand confirms the relationship, the ad will be marked at the top with a "paid partnership" label. This also helps the brand gather data regarding how well the campaign is performing.

It's critical your followers know if you're getting paid to promote a product. Ethics aside, it could destroy your account's credibility if you're caught, and lose everything you've worked hard to build -- namely, an authentic, trusting community.

如果您真的不想发布#AD或#Spon，则有一些方面的方法 - 例如，Airbnb创建了#AIRBNB_PARTNER主题标签，以向无需使用“ AD”一词的付费合作伙伴发出信号。bob综合博彩下载

如有疑问，请遵守Instagram的政策。您可以完整阅读Instagram的品牌内容政策here。

Ultimately, getting sponsored on Instagram isn't easy -- it takes time, effort, and perseverance. But if you work hard to differentiate yourself in the industry, and connect on a personal level with your followers, it can be extraordinarily rewarding.