Withover 380 million registered usersin over 200 countries and territories, more thanfour million companieswith LinkedIn Company Pages, and professionals signing up at a rate of more than two new members per second,LinkedInis the world’s largest professional social network.

Have you created a presence for you or your company on Linkedin yet?

Whether you want to connect with industry professionals, network, attract talent, establish thought leadership, or generate prospects and leads (or indeed, all of the above), LinkedIn should be an integral part of not just your social media marketing strategy, but also your overall inbound marketing strategy.

To help build out your LinkedIn strategy, HubSpot and LinkedIn createdHow to Use LinkedIn for Business, Marketing, and Professional Networking. From how to optimise your LinkedIn profile to advice for building relationships to which features you should be leveraging, this kit serves as your one-stop shop for all things LinkedIn.

In terms of resources, here's what you can expect to receive:

  • Three comprehensive guides:How to Optimize your LinkedIn Profile, How to Use LinkedIn for Professional Networking,andHow to Use LinkedIn for your Business
  • Six PowerPoint & Photoshop templates to make your profile look beautiful
  • An infographic fromLinkhumansthat depicts the perfect LinkedIn profile -- a sneak peek of which is below:

Linkhumansinfograph_sneakpeek

So just how much do you know about LinkedIn and its power to help you grow as a professional and a business? DownloadHow to Use LinkedIn for Business, Marketing, and Professional Networkingto find out.

free guide to using linkedin

Originally published Oct 22, 2015 6:00:00 AM, updated February 01 2017

Topics:

LinkedIn Marketing