How to Become a LinkedIn Thought Leader in 9 Easy Steps

你知道吗LinkedIn拥有超过5亿活跃的成员？

如果您是一个想成为行业思想领袖的专业人士，LinkedIn是获得可见性，展示您的信誉或专业知识并在行业社区中进行宝贵讨论的绝佳场所。

Why would you want to be a LinkedIn thought leader? Because gaining a presence as an online expert could improve visibility in your industry, expand your network, and result in many more job opportunities.

For example, if you're an entrepreneur and want to gain brand awareness or trust for your own company, sharing tips, advice, or content related to your industry will show your audience that you're a credible expert in your field who works for a trustworthy company.

即使您不是首席执行官，LinkedIn上的领导力和建立联系也可以使您工作的公司看起来很棒。而且，如果您离开公司，未来的雇主可能会因bob全站app为您为在线社区做出贡献而将您确定为您所在的领域的专家。

这似乎令人生畏，但是在LinkedIn上建立您的社交状况比您想象的要容易获得。在这篇博客文章中，我将向您展示一些有效的方法来建立您作为思想领袖的LinkedIn的存在。

How to Become a LinkedIn Thought Leader

Optimizing Your LinkedIn Profile

1. Optimize your LinkedIn profile so people in your industry can find you.

到现在为止，您可能创建了一个LinkedIn配置文件。However -- if you want to be a thought leader with a large following -- just making an account won't necessarily help you get seen by people in your industry. To ensure that you're popping up in search results related to your skillsets or feeds of individuals within your industry, you'll need to take steps torefine and optimize your LinkedIn page。

以下是完全优化的LinkedIn标头的一个很好的例子。如您所见，Virgin Group首席执行官理查德·布兰森（Richard Branson）已将他的头衔包括在标题区域。他的地理位置，公司和学校的基本信息是。bob全站app他在关于area。This description, as well as a well filled-out profile, will make it much easier for those searching for thought leaders in industries like "leisure" or "financial services" to find him.

Aside from the header area, shown above, you'll also want to get detailed in your Work and Academic Experience areas. While thought leadership is ultimately about the content and thoughts you post, this area will serve as evidence that you are in fact as credible as you say you are.

For each role, be sure to share your daily duties, big wins, and links to projects from each role if possible. Think of this as a resume mixed with an online portfolio. Here's an example of how Larry Kim, WordStream's Founder and an SEO thought leader, highlights his previous role on LinkedIn:

2. Use Skills, Endorsements, and Recommendations to Validate Your Expertise

当人们阅读您的见解，您注意到的事实或消耗您的思想领导力内容时，他们可能想确保您在接受建议之前是您所在领域的真正专家。尽管技能，认可和建议与创建思想领导力内容没有直接关系，但它们将帮助您确保人们认真对待您的专家意见。

在“技能和背书”部分中列出项目将使您强调拥有专业知识的优势，同时还可以优化与行业或与某些技能有关的关键字相关的搜索结果中的个人资料。除了使您的个人资料更加搜索到行业中的个人资料外，过去同事的认可还可以验证您实际上拥有所注意到的技能。

Kim的技能和认可部分是：

Visible endorsements or建议will show those who view your profile that you're trustworthy and have a solid track record as an employee and thought leader. Although you'll still want to create valuable LinkedIn content to establish yourself as a thought leader, skills, endorsements, and recommendations serve as solid evidence that you have -- in fact -- reached a certain level of industry expertise.

Interacting with Others in Your Industry

3. Connect with other experts.

Connecting with colleagues and other experts in your industry will allow you to build your network and raise your connection numbers. But, it will also allow you to follow what they're doing and learn from their insights as well.

If you have a smaller following, don't panic. All you need to do is dedicate a small amount of time each day to networking with others on the platform. In this blog post, you can find a mini-schedule ofnetworking practices每天可以在15分钟内完成。

4. Use LinkedIn Groups or comment threads to interact with your following.

LinkedIn是一个功能,允许professio组nals to create, manage, and post on group pages about a specific topic. In these groups, you might see industry novices asking questions as well as professionals sharing tips. When someone posts something that's engaging, people will discuss it or give advice related to it in threads.

Communicating in these threads or creating your own post within a group related to your industry can help you communicate with others who might be interested in your thoughts and ultimately build more connections or followers.

不确定哪些小组加入并参加？查看此列表LinkedIn Groupsthat every marketer should join.

If you're too busy to identify the best Groups for you, you can also make your updates and articles more interactive by including a question and call to action at the end of your content. For example, if you're discussing technology or a new management strategy in an update or LinkedIn article, you could end your content by asking, "How do you inspire innovation at your company?"

By asking your following a question or giving them a call to action, you might enable them to start a deeper discussion that you can then continue to participate in to show off your skill and credibility on the topic.

出版思想领导力

5. Post updates about your achievements or re-share insights related to your brand or industry.

While people on Facebook might not care about professionalism or career achievements, LinkedIn audiences are there to hear about it. When you share a career achievement or insights on a project your brand has launched, your audience can keep up with you, see how credible you are, and watch you grow as an expert in your field.

In the post below, HubSpot's CEO and Co-Founder Brian Halligan announces the launch of our CRM's free email tool. With a post like this, he is both updating his audiences about his company's accomplishments, and he also includes content that marketers within his industry might be interested in.

6. Publish longer-form insights or thoughts related to your career or industry.

除了介绍您的技能，成就和与您的职业相关的较小更新外，您也不能忘记思想领导力的最重要方面：分享您的想法。

您的技巧，见解或大创意总是不太适合小型帖子或更新，因此请务必在个人资料上发布有关与您的行业有关的主题的博客文章。您可以通过LinkedIn的发布功能发布，或从您自己的网站创建和共享博客文章或Medium。

TED Talker Susan Cain regularly posts articles about topics related to her business, Quiet Revolution on LinkedIn. In the example below, she publishes a post on the importance of special education during National Special Education Week:

7. Experiment with posting photos or videos on LinkedIn.

LinkedIn不仅是您的简历和基于文本的简短更新的网站，例如Facebook和Twitter，它也是一个不断发展的社交网络，开始接受并优先考虑实时视频，上传视频和照片在其饲料中。

因此，当您分享有关您的职业或公司的更新时，请考虑与文本帖子共享照片。bob全站app或者，如果您想分享长期建议，请考虑发布视频。这是一个例子：

To get even more interactive with your following, you could also consider usingLinkedIn's new Live Video feature托管内容，您可以从听众那里提出问题或采访行业中的另一个思想领袖。

企业家Gary Vaynerchuck, known in the sales community as Gary V, often shares standard updates and articles on LinkedIn with a mix of text, photo, and video content. This makes content eye-catching, but also gives his followers different ways to consume it. In the post below, Vaynerchuck shares an infographic slideshow about the impact that random acts of kindness can have on work environments:

8. Create cross-promotional content with other thought leaders.

如果您与其他LinkedIn思想领袖或品牌合作或建立了关系，请考虑creating content togetherand tagging each other in your posts. Not only will this help you network and build connections, but thesecross-promotional strategies在您告知听众的工作时，将帮助对方或品牌的观众了解您。

9. Embrace your other social media platforms.

如果您想不仅要成为LinkedIn的思想领袖，还要确保推广您的其他社交平台，例如Twitter或YouTube。这将帮助您在所有平台上开发全面的追随者。

Here are a few ways you can do this:

• 宣布您加入了一个新平台，分享您的个人资料，并让人们知道他们在这个社交网络上的期望。
• Share links to content, such as YouTube videos or blog posts, from another social platform.
• Consider writing and sharing blog posts about your marketing strategies on other platforms, like Medium, so your following can both see your insights and know you're on said platform.

除了促进其他社交媒体platforms and building an overall web presence, be sure to share LinkedIn articles and your profile link on your other social channels so your audiences there will join your LinkedIn follower-base.

Navigating LinkedIn Thought Leadership

在将自己定位为思想领袖时，关键是要突出您的专业知识并与行业中的人们互动。因此，无论您从事哪个行业，一定要定期发布内容或分享对您的关注的有价值或有用的见解。

To learn even more about developing a winning LinkedIn profile, check outthis blog post。