目标管理：您需要知道的一切

A very famous Cheshire cat once said, "If you don’t know where you’re going, any road will take you there."

Alright, maybe Lewis Carroll is actually the one that penned that quote, but it’s true nonetheless, and good advice for life and business.

作为领导者，您对团队有期望。您想看到特定的性能和效率，但您是否曾经清楚确切地what success looks like?

如果未向员工传达目标和期望的结果，他们就无法满足您的期望。这导致微观管理或直升机管理，并灌输对您的员工不信任他们或他们取得成果的能力的信念。随着时间的流逝，这会滋生怨恨会侵蚀工作满意度，并随着员工的寻找而提高营业率，以寻找绿色的牧场。

If you’ve seen this situation occur multiple times throughout your organization, it’s time to look at your leadership style. Do you provide your employees with the knowledge and the skills they need, and clearly communicate what you want to see?

If not, it’s not too late. Shift your mindset and company culture to management by objectives and watch your employees step up to the challenge.

目标是什么？

“通过目标管理”一词（MBO）可能是您词汇的新事物，但这肯定不是一个新概念。MBO是经理用来充分利用员工的方法。它涉及创建一系列具体目标，以便员工为改善组织而实现。

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What is the purpose of management by objectives?

MBO确保员工获得有关其角色和责任的明确沟通，并了解他们在组织整体健康中的作用。它不仅可以帮助他们明确他们对他们的期望，而且还使他们有一种目标感，因为他们拥有对组织其余部分的影响并帮助实现其使命的所有权。

从一个部门到另一个部门，在孤岛运营的企业，人们不知道其他人在从事什么工作，有一个成功的机会较低。当员工看不到更大的图像时，他们很容易变得沮丧。目标管理旨在分解这些墙壁，以使整个组织之间的透明度非常透明。

目标的优势和缺点。

就像任何管理风格一样，通过目标也有利弊。让我们仔细看看：

Advantages of Management by Objectives

• Employees can understand and appreciate their individual impact on the company as a whole.
• 清楚地传达和基于预期Key Result Areas(KRAs) tailored to each employee.
• 员工了解成功的样子以及他们必须完成的实现。
• Teamwork improves and finger-pointing decreases. Employees know their responsibilities and tasks are less likely to fall through the cracks.
• 员工对组织都必须执行独特的任务，对组织感到必不可少。

目标的管理缺点

• 管理者有可能依靠too much关于MBO和管理风格。尽管它可以彻底改变您的组织，但它具有局限性，并且并不总是合适的。
• 随着目标和目标过于强调，工作环境的不可估量的方面（例如团队合作，积极的客户互动等）可能会变得较少地实践和重视。
• With a constant focus on numbers and metrics, employees may feel anxious about their performance which could make things worse.

As you can see, management by objectives can help your organization move in the right direction, however, it is not a cure-all for every challenge your organization may face. Let’s take a closer look at how to utilize this leadership style for optimum effectiveness.

How To Incorporate Management by Objectives Into Your Organization

Like everything in life, it helps to have a plan before you dive in. Let’s review how to implement MBO in your own company.

通过目标步骤管理

定义您的目标

您想看到整个组织以及在什么时间内实现什么？这些目标应与组织中的每个人共享。

Create and Communicate Employee Goals

How do your employee’s responsibilities play into the goals of the organization? This will allow you to create specific goals and objectives for them to meet.

Monitor Their Performance and Progress

定期查看员工的绩效。他们在击中您分配的任何数字吗？他们是否稳步朝着更大的目标努力？

Assess Their Performance

It’s good to know where your employees stand, however, it’s even more important to communicate how they’re doing with them. Without regular performance reviews, your employees can’t gauge how they are performing and if changes need to be made.

Provide Feedback

如果员工表现良好，请告诉他们。您可能希望私下或公开地做这件事，以祝贺他们并启发他人。如果他们不满足您的期望，请私下提供此反馈，以免在同事面前贬低他们。您还需要给他们提高其性能的步骤。

If they’re not reaching their goals, this may be because those goals have not been properly communicated, or because they don’t have the right tools to do what’s expected. Have a conversation to assess if either of these factors is at play, and then do whatever is necessary to remedy the situation.

当您遵循这些步骤时，您可以通过目标实施成功的管理文化，并看到团队的表现有所改善。这适用于sales environmenT，以及客户服务或组织中的任何其他部门。

Management by Objectives Examples

如果这听起来像您想尝试的事情，那么您可能想知道您可以设定目标的一些示例。尽管特定的目标可能会根据您的行业，产品和特定公司而有所不同，但您可以从某些笼统的目标开始。bob全站app虽然任何部门都可以使用MBO，但我们将查看3个特定实例。

Sales MBO examples

• 将销售周期降低到2个月
• 将平均销售额提高到10,000美元
• 引进15个新客户

营销MBO Examples

• Increase social media likes by 40%
• Increase time spent on the website by 5 minutes
• Generate 500 new leads per month
• 获得5个媒体安置

Customer Service BMO Examples

• Decrease call time to under 5 minutes
• 将客户满意度提高30％
• Reduce manager call intervention by 10%

Human Resources MBO Examples

• Improve retention rate by 15%
• 为杰出员工实施领导力培训计划
• Increase employee satisfaction by 30%

When it’s time to inspire your team and breathe new life into your organization, consider incorporating management by objectives into your company culture. You may be surprised how well your employees take to this new system and once they understand your expectations they’re in a better position to meet or exceed them.