12 Key Marketing Metrics You Should Already Be Tracking

Seeing your name in print might be nice, but it’s not a trackable metric. When it comes to real marketing, there are specific numbers you should be following and working to improve.

So what’s your strategy?To find out what others were tracking to qualify success, we asked 12 entrepreneurs from是的他们真正关心的营销指标以及原因。这就是他们所说的。

1) Qualified Leads

Many companies measure a marketing campaign's success off of leads. Our most successful campaigns produce a low number of leads, but a high percentage of qualified leads. We have a team member who goes through leads that comes through our website and determines if it is high quality or not. She then reaches out to those people individually instead of just leaving them on an email drip campaign.

-Kelsey Meyer，，，，Influence & Co.

2) Number of Comments

Things like social shares might indicate engagement, but study after study shows that people more often than not share something without even reading it. In my experience, the only reliable indicator of quality engagement is comments. Someone taking the time to comment will likely have read the whole thing and also felt strongly about it. That reaction is exactly what I consider success.

-布莱恩·霍尼格曼（Brian Honigman），，，，BrianHonigman.com

3) Amount of Content Shared

It's been hard for us to truly measure social interaction, but one metric we like seeing is when our content is shared or retweeted to the individual's network. It's creating an organic brand ambassador that trusts your content enough to share it.

-Souny West，，，，别致的首都

4)客户购置成本

获取客户的费用是多少？将您的所有营销费用加起来（包括薪水和间接费用），并分歧在给定时间段内获得了多少新客户。例如，如果您每月花费10,000美元的营销美元并增加了10个客户，那么您的客户获取成本为1,000美元。从这里开始，您将能够说明营销的真正效率。

-Brett Farmiloe，，，，标记

5) Net Promoter Score

对我们来说重要的唯一营销指标是我们的净启动子得分（NPS）。这是一个全面的指标，可让您知道您的客户是否会向他们的朋友和家人推荐您的品牌。如果这个数字很高（或至少在上升），那么您的品牌正在改善。NPS表示成功的口口相传，是您所有营销工作的乘数。

-亚伦·施瓦茨（Aaron Schwartz），，，，Modify Watches

6) Time Spent on Site

In addition to traffic on our website, we like to see that people are spending a lot of time on our site and looking at a variety of pages, reading content, etc. We feel people are seeing value and finding what they're looking for if they spending time reading our content and going to multiple pages.

-安吉拉·哈勒斯（Angela Harless），，，，AcrobatAnt

7) Monthly Recurring Revenue

在我们的SaaS（软件作为bob电竞官方下载服务）业务中，我们真的很关心每月和年度经常性收入率。作为一个经常性的模型，重要的是要继续每个月继续增长这个指标，因为这是维持我们整个业务的基础。

-克里斯·布里森（Chris Brisson），，，，致电循环

8) Conversion Rate

监控业务的最重要的是您的转化率。您有客户打电话，您得到的每一个电话都应该被工作，并导致转化为转换。如果您没有转换线索，那么您就会浪费时间。我会说这是我业务中最重要的方面，即特许经营开发和潜在客户。

- 乔什·约克（Josh York），Gymguyz

9) Return on Investment

投资回报率（ROI）是我们寻找的最大营销指标，因为它最终决定了哪些策略有效，哪些行为不行。通过这种方式，我们知道有多少分配给我们的营销预算，以及在哪些营销中投资这些资金。

-Dave Smith，，，，TekScape

10) Bounce Rate

我喜欢看我网站上的跳出率。简而言之，当某人看到您的主页并离开时，会发生反弹。如果有很大比例的人在我的网站上这样做，我会尝试更改主页设计。有时，我会添加带有文章链接的新图片，或使用领先的头条让人点击。

-Kumar Arora，，，，Aroridex, Ltd.

11）CLV/CAC比率

The ratio of your customer lifetime value (CLV) to cost of customer acquisition (CAC) is a very important metric, as it gives you a sense of your business' sustainability. You should be focused on finding ways to increase the ratio by increasing your CLV and/or decreasing your CAC.

-Randy Rayess，，，，VenturePact

12）试用注册数量

我们一直在关注许多指标 - 网站访问者数量，在我们的页面上花费的时间，新的电子邮件订阅者数量，电子邮件开放和点击率，社交份额的数量等等。但是，只有一个真正重要的，并且是用于评估我们的营销方式：有多少人注册了我们的销售软件免费试用。bob电竞官方下载

-Steli Efti，，，，Close.io

这些答案是由年轻企业家委员会（YEC），，，，an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched启动企业，一项免费的虚拟指导计划，可帮助数百万企业家创办和发展企业。