5 Social Media Marketing Tips for Small Businesses

这是由首席执行官兼联合创始人Tammy Kahn Fennell撰写的来宾帖子Marketmesuite. MarketMeSuite now has thousands of users and a fast-growing global customer base of small businesses and consultants.

As more and more users flock to social media, small businesses must find a way to use these channels to reach their target markets. It can often seem daunting to cut through the social media clutter; however with these 5 strategies, you’ll be well on your way to social media marketing success.

1.缩小目标

对于小型企业，与地理区域中的人员建立联系很重要，尤其是如果您是砖和砂浆操作。将您的社交媒体帖子定位到特定领域或关键字集，可确保您仅与可行的潜在客户进行交互。

每分钟每分钟都有数十万个状态更新，因此切断混乱必须是重中之重。开始小。开始熟悉诸如search.推特.com, and you can eventually move on to using a more business-specific tool like CoTweet or Hootsuite.

2.积极主动

If you simply assume that “if you tweet, they will come,” you may be waiting for a long time. You need to find out who you should be interacting with and go after those people. Join Facebook Groups, LinkedIn Groups, check out PeerIndex.net lists on your genre, and look at a person’s Twitter Grader score. There are so many tools out there whose sole mission is to make it easier to target your exact customer, so make use of them.

3.一些自动化是不好的

当您与潜在客户进行对话时，您需要变得真实。垃圾邮件是将人们关闭的一种肯定方式。您想与合格的潜在客户开始对话，并有机地进行对话。您每天不需要500人来回应您。取而代之的是，拥有5或10个合格的线索将为您的底线增加更多。

这是否意味着您无法简化该过程？当然不是！一些自动化是可以的。例如，安排更新，从RSS feed中提取，这些都是很好的节省时间。当您看到人们在Facebook上发布或在Facebook上发布某些内容时，即使有几个模板可以回复，这很好，但是永远不要自动进行互动，因为结果可能会令人难以置信的尴尬。

Back in the day when these sorts of apps were allowed by Twitter, I tried an app for my antiques business that would automate replies without human interaction. I set it to look for a rare German figurine, and asked it to send them a specific tweet if they found it. Since I was not manually reviewing the matches, I had no idea that the same name of this German figurine was also a well-known Pokemon character. I had a lot of confused people @replying me. Templates are fine (there’s only so many ways you can answer a certain question) but make sure you’re reviewing who you are replying to!

4.不要错过巨大的大猩猩

作为中小企业所有者，您应该戴很多帽子。当您的社交媒体帽子出现一会儿时，您不想让追随者一无所有。在您忙于做其他事情时，为您的追随者，粉丝和小组成员安排一些有用的帖子，以便阅读，但切勿让他们挂太长时间。

Social media is a great way to field a lot of customer requests, support, and even research. Set up searches for keywords related to your brand and put in the time to handle requests daily. Just make sure you set up enough ‘nets’ so you never miss the ‘giant gorilla’ in your business.

由于社交媒体对话是实时进行的，因此通常您可以在火花变成全身的火焰之前，通常以140个或更少的字符！

5.给别人信用

There are so many collaboration opportunities in social media. Retweeting is a great way to show your followers you have your finger on the pulse of your industry, but a big mistake is just posting a load of unattributed feeds as your own. You should always give credit to the original author of what you're tweeting. First, it shows your users you’re monitoring the field and curating some great content for them. Secondly, and perhaps most importantly, it’s a great way to get the attention of the person whose content you are pushing. You can start a lot of great strategic partnerships with a simple “RT.”

Key Marketing Takeaway:

社交媒体网站正在与用户爆炸。作为一项精明的业务，您可以集中精力，并专注于创建互动，从而有助于将社交媒体噪音转化为转换的流量。

For a business without a lot of time or a very large marketing budget, social media is a great place for a targeted interaction to become a viable lead.