For most businesses, generating leads is the ultimate benefit of creating and maintaining a social media presence.
但是首先要第一件事：为了使社交媒体成为有效的潜在客户生成机器，您首先需要生成追随者。这意味着Facebook，Twitter，LinkedIn，Instagram和您的其他社交媒体帐户上的粉丝和追随者。
您在社交媒体上拥有的粉丝和追随者越多，您将拥有的范围越好。更好的覆盖范围意味着产生更多潜在客户的潜力。因此，在潜在客户的社交媒体的核心中，您必须采取措施增加覆盖范围。
Download our free guide here to learn how to get more followers on Twitter.
当然，您可以购买前几百个关注者来滚动。但是，高质量社交追随者的关键是实际上earnyour fans and followers.
为什么？由于购买的关注者是假的或低质量的配置文件，因此除了人为地夸大您的追随者数量外，它们确实没有目的。您不会从他们那里得到任何有意义的互动。另一方面，您赚取的追随者是喜欢和分享您照片的人，单击您共享的链接，了解有关您和您的业务的更多信息，甚至将来与您开展业务。
为了帮助您入门，这里有八个有用的技巧来扩展您的社交媒体覆盖范围。
8 Tips for Getting More Social Media Followers, Fans, and Likes
1）优先考虑您的粉丝可能成为的社交网络。
“我应该专注于哪个社交媒体网络“这是营销人员最常见的问题之一。我们建议您在顶级社交网络（Facebook，Twitter，LinkedIn，Instagram和Pinterest）上创建并保持存在，但将您的精力集中在社交媒体网络上您的目标买家在哪里花费时间。
Create profiles for all the top social networks.
Have you ever found yourself wanting to tweet to or about a company, only to find they don't have a Twitter account? I have. Not only is it frustrating, but it also kind of seems amateur and unprofessional. It also creates distance between your brand and your customers and potential customers.
I like the way JetBlue's manager of customer commitmentLaurie Meacham put it: At JetBlue, they're all about the people -- meaning their customers and potential customers -- and being on social media is just a natural extension of that.
No matter what size your company is, which industry you work in, or which target market you're going after, people are going to talk -- or going to想to talk -- about you on every social network. So it's important that you at least give folks the option to get in touch with you on their social network of choice, and maintain some sort of presence there.
Here are a few resources for getting you started on the five major social networks:
- An Introduction toTwitterfor Business
- An Introduction toFacebookfor Business
- An Introduction toLinkedInfor Business
- An Introduction toInstagramfor Business
- An Introduction toPinterestfor Business
Focus on the networks where your target buyers spend time.
It takes a lot of time and resources to keep up multiple social media accounts, so you'll want to make sure you're prioritizing the social networks that matter. That means taking the time to research your buyer personas so you can find out where they hang out on social media. (在这里下载我们的免费买家角色模板。) This will help you use social media to generate real customers, and delight existing ones.
找出目标受众在社交上挂在哪里的其他方法是：
- Ask your customers.
- Run a survey to an anonymous audience.
- 使用共享数据。
- See where your competitors' content is getting shared.
- Do keyword research.
- Check if your industry is active on the network.
Learn about those tips in more detail here。
（（HubSpot customers:You can connect your Twitter, Facebook, LinkedIn, YouTube, Pinterest, Google+, Xing, and blogging platform RSS feeds with your HubSpot account.了解如何在此处将这些社交资料与HubSpot整合在一起。)
如何关注您的社交媒体广告efforts?阅读此博客文章了解LinkedIn，Twitter，Google+和Facebook上广告的利弊。
2）优化您的社交资料。
无论您是已经为业务提供了个人资料还是尚未创建它们，重要的是要考虑如何优化社交资料。
This includes choosing an easily identifiable username, uploading a recognizable photo (like your company logo), including clear and concise descriptions of your business, and leading people back to your website具有可跟踪的链接。不过，根据社交网络有一些细微差别 - 例如封面照片
这里有一些资源，用于如何在不同bob体育苹果系统下载安装的社交网络上优化您的配置文件。
Facebook：
- 19 Essential Tips for an Engaging Facebook Business Page
- Facebook Cover Photo Do's & Don'ts (+ Pre-Sized Templates)
Twitter:
LinkedIn：
- A Visual Guide to Creating the Perfect LinkedIn Company Page
- How to Craft the Perfect LinkedIn Profile: A Comprehensive Guide [Infographic]
Instagram:
现在，社交媒体更新已包含在搜索结果中，您还应该尽最大努力优化您在这些网络上实际发布的内容，例如推文，Facebook帖子和LinkedIn Company状态更新。bob全站app例如，包括适合您业务的关键字可以帮助您在搜索中找到。（（Just make sure you're incorporating them in a way that sounds natural.)
3) Promote your social presence everywhere.
And by everywhere, we mean everywhere: On various pages of your website, on your blog, on signage in your storefront (if you're a local business), in print advertising, on your business cards, in your email marketing messages.
Many social media sites now have official "Follow" buttons you can include on your website and blog. That way, people can start following you with a single click -- without ever having to leave your website or blog. You can create them easily by following the instructionsin this guide for creating social media buttons。（注意HubSpot客户：其中许多按钮从开箱即用HubSpot's Social Media software。)
如果您想为不提供预制网络的社交网络创建“关注”按钮，或者您只是宁愿创建自己的自定义按钮，则可以通过关注这些指示来自Ifabbo的人们。
Cross promotion across all your social media accounts is also a great way to let your social followers know where else on social media they can find you. That way, you can get your Twitter followers to become your Facebook fans; to get your Facebook fans to become your Instagram followers; and so on.
根据您的目标，这可能意味着在正常帖子中发布指向其他社交帐户的链接，为将人们指向其他社交网络的赞助更新或在另一个社交网站或描述部分中添加到另一个社交网站的链接。
例如，Cava Mezze Grill的人们通过提供Instagram Feed来推广其Instagram帐户its own tab on their Facebook Page, along with a "View on Instagram" button linking to their page. Check it out:
如果您有Snapchat帐户，那么Snapcodes非常适合您其他社交媒体资料的跨频道推广。基本上，每个Snapchat用户都有a unique Snapcode，这是一个看起来像Snapchat徽标但具有独特图案的图像。要在Snapchat上关注您，所有用户都必须要做的就是打开Snapchat应用程序，拍摄SnapCode的照片，然后点击他们的屏幕。这是HubSpot的Instagram帐户的一个示例：
4) Add social sharing buttons to all your content.
Just as you should be promoting your social presence in as many places as possible, you should also be enabling your site visitors and email subscribers to share your content with their personal networks as easily as possible.
通过宣扬观众分享您的内容，您将有更好的潜力吸引更多的受众，从而超出了您的直接粉丝和追随者网络。（如果那些人喜欢朋友与他们分享的内容，他们可能也倾向于成为您的直接追随者。）
将社交共享按钮（例如，“在Facebook上共享”，“ tweet the This等）”到您的所有内容 - 在单个博客文章，电子邮件中，登陆页面上的电子书和网络研讨会下载，之内电子书的页面等等。这是一个例子：
And another one:
（看看我在那里做了什么？）
您可以按照说明轻松地创建这些“共享”按钮in this guide for creating social media buttons。（注意HubSpot客户：其中许多按钮从开箱即用HubSpot's Social Media software。)
5）共享有用的有价值的内容。
这不足以促进您的存在。您需要确保您的存在是值得following in the first place.
Make sure your tweets, Facebook posts, and LinkedIn updates consist of valuable, useful, and engaging content. Avoid product-focused content, and instead, aim for social updates that contain educational content that has the potential to attract more fans and followers. Here are four tips to help you out:
提示＃1：掌握80/20规则。
When in doubt, use the 80/20 rule: 80% of the content you post to social media should be helpful and valuable to your audience, and 20% can be self-promotional. Once you gain a following by tweeting valuable content, you'll have the chance to promote yourself when you need to 20% of the time. You might not need to promote anything now -- and that's okay. Later, you'll be glad you've built up a loyal following that may pay attention when you need to drive traffic to your website (or elsewhere).
提示2：发布各种内容。
发布各种内容以保持您的社交媒体渠道新鲜，有趣和引人入胜非常重要。世界上一些最著名的公司使用社交媒体品种来使社交受众不断感兴趣。
For example,Amazon.com定期补充它的“核心产品帖子”具有竞赛，视频，多媒体，民意调查和促销活动 - 所有这些都为他们当前的Facebook贡献了Twitter上的2600万+和230万+关注者。
提示＃3：发布引人注目的视觉内容。很多。
Visual content is probably the most powerful tool your brand can use to engage your fans on social media because it allows you to express ideas quickly and effectively. It's a valuable tactic to set your brand apart from the vast amount of written content published online every day. Plus, your Fans and followers are44% more likelyto engage with content on social media that contains pictures, so be sure you focus a chunk of your effort creating visual content like designs and photographs for these posts.
阅读此博客文章有关使社交媒体上的视觉内容更具吸引力的有用技巧。它充满了有关如何优化每个社交网络的图像帖子的有用信息，您应该多久向每个社交网络发布视觉内容，如何为标签广告系列创建视觉帖子等等。
提示＃4：让您的追随者感到高兴。
Last but certainly not least, use social media not just to inform your followers, but to delight them as well. Delightful posts are often the most memorable and shareable, and they'll help you build a loyal following much more than those sometimes-necessary boring posts will.
For example, the folks at Amazon have a lot of stuff they could be posting about on Facebook. And yet, they consistently find space for fun posts like this one:
“Alexa, order dog treats!" #PrimePet
Posted byAmazon.comon2016年3月19日，星期六
Here's another great one from Innocent Drinks, which has absolutely nothing to do with their brand besides embodying their silly, best-friend-like brand voice:
There's a programme called 'Panda Babies' on ITV right now. PANDA. BABIES.
- 无辜的饮料（@Innocent）January 31, 2016
看看我们列出的有趣的社交媒体文章摇来摇去m famous brands有关令人愉悦的内容的更多想法。
6) Interact with followers and anyone who mentions you.
大多数社交网络都是建立联系和进行对话的。正如您应该定期分享教育性，有见地的内容一样，您也应该监视自己的存在并与粉丝和追随者互动。这将帮助您建立忠实，引人入胜的追随者。
Ask questions, be engaging, and participate in discussions to create a presence worth following. Be sure to monitor mentions of your username, company name, and any unique hashtags every single day. (You canread about how we do social monitoring at HubSpot here要了解我们的社交媒体团队如何在社交媒体上找到HubSpot，以便他们可以做出反应并与这些人互动。）
Also, take the time to reply when people @-mention you on Twitter or Instagram, or otherwise engage with your brand name. Thank them if they say something nice, answer their questions if they have them, and甚至回应负面评论。
The social media team atJetBlue is a brilliant example of engagement on social media-- particularly Twitter, where they found a lot of their customers talking about them.
But they receive a whole lot of tweets -- between 2,500-2,600 Twitter mentions every day. Woo boy ... that's a lot of mentions. The team at JetBlue handles that volume by prioritizing which tweets to respond to based on where they feel they can contribute value.
“We want our employees to engagesmartly,and for the conversations to be organic and natural,"Meacham告诉我。“我们寻找机会增加价值并与我们的客户建立联系，而不仅仅是回应我们的每一个提及。”
7) Find, follow, and build relationships with people in your industry.
Social media is a great way to find and follow leaders in your industry, which can include both people and other brands that are creating great content related to your industry (and aren't a direct competitor, obviously).
例如，您可能想找到并与有目标受众的影响者联系并互动。像这种关系可以在未来以多种方式支付重大红利。您可能还会找到并关注有影响力的博客作者和品牌，并转发或以其他方式在您的社交帐户上共享其内容。开始关注您自己的一些追随者 - 以及他们也关注的人。
Where can you find these people? Here are a few places to start.
很容易找到最投入的影响者en topic on Twitter. You can find them by searching for a keyword on Twitter and scrolling through "Top" tweets, which are the tweets containing that keyword that have seen the most engagement. If you search for a keyword on Twitter and toggle to the "Accounts" tab, you'll find a list of Twitter accounts.
您还会注意到Twitter为您提供了遵循的建议。可以在您的房屋或个人Twitter提要的右侧找到此列表，并根据您的“关注”历史记录的模式建议用户。它们是由算法生成的，因此您可能会或可能不知道帐户或发现它们相关 - 但值得偶尔滚动浏览这些建议。
LinkedInGroups provide great opportunities to find connections with influencers for your business. You don't need to start a group to get the full benefit of LinkedIn Groups. In fact, you should start out by searching for and joining groups that are relevant to your business, and then connecting with group contributors.
在LinkedIn上建立连接的诀窍是避免冷连接。确保您为小组做出贡献前trying to connect with the individual who placed it. Then, create a personalized LinkedIn invitation that references your discussion. (Download our free LinkedIn invitation template here。)
如果您想自己调整LinkedIn组，请务必read this post written by our social media manager at HubSpot关于她如何管理LinkedIn组。
Making brand new connections on Facebook can be a little bit trickier than on Twitter or LinkedIn because it doesn't have the culture of business networking that LinkedIn does, nor does it have the non-reciprocal follow expectations that Twitter does. Plus, reaching out to strangers is less socially acceptable on Facebook than it is on other social networks.
因此,我们建议给你的粉丝和追随者content that's worth sharing, in the hopes that they'll share your content and your Page's exposure will grow that way. When it comes to Facebook, a referral from a friend can be far more effective and targeted than any other outreach you do on your own.
阅读此博客文章for more detailed tips for how to find and engage with interesting people online.
8) Hire a dedicated social media manager.
There's a whole lot more than goes into optimizing a company's social media strategy than someone can do on as a "side project" -- especially with all the important changes and trends that are cropping up in the social media world all the time. Eventually, you'll need to聘请专门的社交媒体经理to manage your accounts, keep your profiles current, stay on top of trends, post great content, and do a whole lot of experimenting.
但是，寻找某人来进行您的社交媒体工作可能会令人沮丧。尽管社交参与度指标可以绑架到业务的底线，但经常，社交媒体营销人员并没有使指标CEO的关心。这可能使得为预算或员工奋斗很难。
Turns out,社交媒体经理必须拥有许多重要技能other than "driving engagement." The best social media managers are content creators, marketing analysts, news junkies, customer service reps, community managers and facilitators, funnel marketing managers, and project managers. You can在此处下载社交媒体经理角色的现成职位描述。
Building your social media reach will take some time, but if you're committed to the steps above, we guarantee you'll start seeing results.
您还建议如何增加社交媒体覆盖范围？
编者注：该帖子最初于2011年10月发表，并已更新，并具有新鲜度，准确性和全面性。
最初发布于2016年3月23日上午8:00：00 AM，2019年10月29日更新
主题：
Social Media