利用客座博客的出色力量的4个技巧

On June 21, Brad Coffeywrote a guest blog post在Hubspot创始人Dharmesh Shah的博客上，onstartups.com. Within a day, the article had 446 tweets, 18,000 visits, 35 comments, and was reposted on theCNNMoney blog. And those numbers have increased since – proof again that blogs have lasting power.

So who is布拉德·科菲, and why all the interest?

这才是重点。虽然布拉德是一个很棒的人（后来更多），但他与其他成千上万的博客或推文的商人没有什么不同。他没有像世界上的塞思·戈丁（Seth Godins）和克里斯·布罗根人（Chris Brogans）这样的追随者。他的公司和他经常与之打交道的人都很受人尊敬。bob全站app就像我说的那样：只是一个普通的商人。如果他能从一篇来宾博客文章中得到这种很棒的回复，那么您也可以。

让我们剖析他做对的事情。

1.使用您的网络。

Every business person has a network, and it is one or several degrees of separation from those who维护有影响力的博客，以及那些没有的人。就布拉德而言，他曾在HubSpot担任战略和运营总监，在那里他为HubSpot首席技术官和联合创始人Dharmesh Shah工作，他的博客是受欢迎的Onstartups.com。这是一个紧密的联系 - 可能比规则更多的例外。但是请记住，Dharmesh由于其与Onstartups.com的主题联系以及对读者的明显兴趣而接受了他的博客文章，而不仅仅是因为他们是专业联系的。

要点：使用您的网络找到对博客编辑决策者的访问权限，并确保您的音调与该博客的受众有关。

2. Make it personal, not self-centered.

It’s been said a million times – write about what you know. Brad clearly understands the VC world and has direct knowledge about how Google Ventures works. What makes this post feel completely authentic and original in thought is that Brad personalizes his experience with Google Ventures without ever promoting his own company. In the process, HubSpot indirectly gets plenty of coverage by being an integral part of the story.

有很多次，我已经为客座博客文章提供了似乎是如此自私的建议。这一切都与作者和他/她的公司有多伟大有关 - 无关bob全站app有价值的信息for our readers. As a result, I have to play the heavy by turning down their submissions. Not fun.

Takeaway: When it comes to accepting guest posts, blogs want a unique voice, expertise, and originality. Readers generally appreciate advice from someone who has personal and practical experience in the subject matter but hate blatant sales pitches. Make sure the guest blog post you're pitching is about the readers, not you.

3. Challenge the status quo.

If everyone agreed with everything written in blogs, the blogging landscape would be a pretty bland. Brad’s post asks the question of whether Google Ventures is disrupting venture capital. He poses a question that some could easily disagree with, especially those who don’t want to see the current venture capital world disrupted. Blog managers want their guest authors to educate, offer a new perspective, and challenge their readership because it often generates comments and intelligent discussion, which is something all blogs hope to achieve with every post. In the case of Brad, his post caught the attention of CNN Money and resulted in itssyndication on money.cnn.com. And that's a pretty awesome win for both Brad和onstartups.com.

Takeaway: Don’t be afraid to create a bit of controversy, but make sure your argument is based on facts and personal experience. The goal of a blog is to create buzz based on solid and useful content, not to create controversy just for controversy's sake.

4. Know your audience.

没有什么比阅读与您交谈的博客文章更糟糕的了。读者具有不同程度的知识，他们根据他们的技能水平与文章的写作和思想水平相匹配的程度。bob官网官方网站布拉德（Brad）的帖子写道，这对熟悉风险投资的人来说很有趣，而不是那些从未听说过的人。这是适当的，因为Onstartups.com的读者群是一个受过教育的人，对初创企业的资金具有内置兴趣。但还要记住，布拉德没有使用晦涩的单词或管理说话。他用清晰的英语写道，人们可以理解。容易地。

Takeaway: Write at the level that is best for the blog’s audience – not for everyone- 并限制您对行话的使用。

4 Marketing Advantages to Writing Guest Blog Posts

If you do it right and you get your post accepted by another blog, here are some advantages you can enjoy.

1. Exposure beyond your normal readership.

2.入站链接从博客到你的网站or SEO juice.

3.与博客的关系，他们可能想通过写一篇来宾帖子来回报yourblog.

4. Public relations pick-up from other blogs and news media.

如果您有兴趣为此博客撰写来宾帖子，feel free to contact us. But please, do your homework first.