如果您从事当今艰难的经济业务，则必须找到创造性的方法来吸引更多潜在客户，而不会增加预算过高的费用。如果您不熟悉移动营销或者还没有尝试过，您应该认真考虑将此新工具添加到促销组合中。
移动营销价格便宜，易于使用，并且非常有效。因此，毫不奇怪，它在受欢迎程度上迅速增长。越来越多的知名品牌，零售商和广告代理商正在调整其营销预算以支持移动营销，因为投资回报率要高得多，并且可以平稳地集成到现有的销售和促销策略中。
这是您应该考虑的十个原因移动” to strengthen customer relationships and generate additional revenue.
这是私事
1. Each customer decides when or whether to engage with you. Because your contact with them is permission-based, customers are more receptive because they are in control.
2. Once you connect with them, they are more likely to continue their “conversation” with you, becoming loyal customers.
3. You can establish informal yet interactive (two-way) communication with customers.
4. People keep their phones close at hand, so they are available to receive your message at almost any time.
5. “It’s mine!” Our cell phones have become almost an extension of our persona, with highly customized looks and features.
6.共享移动设备不比共享计算机少得多。
7. Unique phone numbers make marketing personalization easier and more reliable than online, email, or postal mail.
它完全负担得起且极其成本效益
8. You can build brand awareness without expensive traditional advertising campaigns.
9.显着降低了生产和分销成本移动营销a good choice, even for small businesses.
10. Detailed targeting opportunities make it more useful.
11.您可以以很少或没有额外的费用添加新的创新策略。
更快
12. Delivery is virtually immediate, allowing you to send even last-minute promotional messages.
13.您可以在不到一天的时间内快速创建移动营销活动。
14.消息是完全可控制的，可变的。
15.平均响应时间比电子邮件或邮政邮件短得多，因此您可以实时吸引客户（或接近它）。
总是可用
16.您可以在旅途中吸引客户 - 几乎任何人，几乎任何时候，几乎任何地方都可以。
17. Recipients can store your message to read or refer to later.
18. Even in developing countries and those with very rural populations, there is substantial mobile phone usage; in the U.S., one-third of 18-29 year-olds use only a mobile phone, no landline.
这是关于目标的新方法和实现目标的新方法
19. It is projected that by 2012, half of all mobile subscribers will have smartphones with internet access and applications.
20. With mobile marketing, you can direct messages to customers in a specific location, geographic area, a particular community, or even a specific place within the community.
21. Mobile提供了创新的互动技术，以吸引新的潜在客户。
22.您可以创建个人资料组。
23.您可以以很小的成本或精力来吸引更多的潜在客户。
24. Messages can be forwarded, increasing viral promotion.
25. Mobile phones are projected to be the primary access source for social networking within the next few years.
26. Mobile marketing messages can be simple text (SMS, or Short Messaging Service), pictures and sound (MMS, or Multimedia Messaging Service), or even display ads or search functions.
It’s Easy and Efficient, and it Works
27.您无需成为技术人员即可开始或管理您的移动营销活动。
28.编辑和拼写检查消息的创建easy and ensure professional results.
29. Because consumers opt in, they’re more likely to read and respond to your messages. Studies show most messages are read within 15 minutes, and most recipients respond within 60 minutes.
30.您可以使用移动营销来完成这笔交易，因为它是面向动作的。研究表明，移动搜索者在24小时内购买。
您可以建立更牢固，持久的客户关系
31. You can turn existing customers into better ones with cross-selling and up-selling.
32.通过提供仅SMS促销活动，您可以使客户感到特别，从而增强您的个人关系。
33.您可以使用“文本获胜”或其他促销活动来收集有关客户的其他数据，从而实现更详细的定位和跟踪。
34.您可以通过询问他们的意见以及他们想要或需要的内容来将客户包括在产品研究中，以便他们更加与您的品牌互动。
35. You can offer special services such as after-hours assistance, return phone calls to avoid “phone lines,” confirmations, appointment reminders, and mobile ticketing.
36.您可以提供吸引背包客户的激励措施。
它与传统策略和媒体相结合并支持
37.移动搜索活动增加在线营销，但不会损害它
38. You can use it with radio, TV, print, outdoor, website/internet, in-store promotions -- anything!
39. You can add mobile sign-up on your website.
40. You can use it to cross-promote products or services with other promotional media you’re currently using.
这是可以衡量的
41. You can track delivery, response, and sales conversion, user by user.
42. Real-time monitoring means you can assess response right away and modify messages without delay.
You Can Generate New Revenue
43. Mobile marketing is very affordable, but you can recapture whatever costs you do incur through “premium-rated SMS” marketing.
44.您可以使用它来销售信息服务（天气，新闻，旅游或业务位置信息等）。bob官网官方网站
45.您可以使用它来销售其他服务，例如拍卖招标，虚拟礼物或折扣优惠券。
Right now, more than ever, you have to go where the market is. And these days, more than ever, your potential customers are using their cell phones or tablets, They’re mobile, soyour marketing needs to be mobile, too, or you’ll get left behind. Start with a simple promotion or two, then get more creative as you get more comfortable.
您使用移动营销来增强您的B2B公司？bob全站app
Image Credit:Francesco Pappalardo
Originally published Jul 14, 2011 3:08:00 PM, updated October 20 2016
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