10 Signs You're Failing at Marketing Automation

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All too often, marketing departments get caught in the marketing weeds. Marketing automation is supposed to help untangle you from the weeds by relieving you of tedious and mundane analytical and marketing tasks. However, it’s easy for marketers to fall into the death trap of getting obsessed with marketing automation campaigns so much that they forget what入站营销首先是全部。

Here are 10 signs that you are failing at marketing automation. If you read one of these and say, “Hey, that’s me,” don't worry -- it’s not a bad thing. It’s actually a good thing. It means you're not in denial. You just might need to reset your focus, and remember why you're doing your job in the first place.

So without further ado, here are the10 signs you're failing at marketing automation.

1. You have to hire help just to work the numbers.

考虑质量而不是数量。如果您正在运行多个系统，并且需要一组实习生，只是将所有信息纳入Excel中，那就不好了。营销活动优化必须尽可能接近实时。如果您正在运行营销分析就像一艘大船一样，它需要永远旋转，然后您会错过逐步的机会。

2. You're using multiple systems and software packages to make it work.

这可能就是您手头上有团队或实习生的原因……只是将所有不同的营销平台联系在一起。营销可能很难。但是，这并不意味着您用来销售产品/服务的系统和软件必须难以使用。bob电竞官方下载在降低可能是营销自动化的老鼠孔之前，请审查和评估您的营销软件和系统基础架构。bob电竞官方下载在您甚至尝试取得成功之前，请确保您已经准备好取得成功。

3.您更专注于测试，而不是整体流量和铅流。

We’ve all heard stories of marketing departments churning out a ton of A/B and multi-variate tests in hopes that the few visitors and leads that visit their website will convert into customers. There is something inherently wrong with this approach. More often than not, marketers forget that you need traffic first. If you are not amped up about the optimizations you’ve made to your website and/or your marketing toincrease overall traffic铅流，然后您错过了关键的一步。

4.您认为滴水活动将吐出很棒的潜在客户和客户。

Not much has to be said here. Just because you have set up a drip campaign with a sequence of offers that you *think* will result in the highest possible conversion, doesn’t mean that will happen. After you have optimized your overall marketing efforts so traffic and leads are flowing (sign #3 above), take some time to review the leads you have generated. Are they in line with your target market? What information are you missing in order to do this analysis? What information is your sales team missing in order to convert these leads into customers?

5.您本周没有写博客文章。

您不能指望白皮书，电子书和网络研讨会将将流量转换为潜在客户并引向客户。就像证明书有助于建立潜在客户和潜在客户的信任一样，博客可以作为您公司成员的声音委员会，以对您的行业，时事以及未来的下一波浪潮发表意见。bob全站app撰写博客文章将使您能够弯曲智力肌肉，并向您的前景和潜在客户展示您所说的内容。有时，这可能比证明更强。

6.您的大多数流量来自付费媒体。

从有机搜索等有机消息来源访问您的网站也就不足为奇了。社交媒体, and direct traffic convert into leads and customers at much higher rates than paid media. If more than 50% of your business depends on paid media, it’s time to reassess your marketing approach and shift some of your investment from outbound marketing to inbound marketing. Paid media is not bad, but if you don’t have a firm grasp on inbound marketing, chances are you're paying too much to convert leads and customers than you should be. Not only will this help your bottom line, but it will allow you to potentially shift dollars into web analytics and better marketing automation tools to make your job easier.

7.您不知道哪些资源负责驾驶线索。

如果您在营销自动化中被耗费，以至于您不关注铅来源，则应停止营销自动化。返回基础知识，并确保您可以掌握自己可以使用的杠杆，以吸引网站的流量并通往数据库。

8. You purchase “leads” from a database company.

这个标志甚至没有道理。如果人们以前从未听说过您，他们如何才能被视为潜在客户？购买列表的日子已经一去不复返了，并用糟糕的自动化消息将其销售。这不仅可能是您可以做的最无效的事情，而且Hubspot的人们将这种做法等同于杀死小猫。现在，您真的想对小猫这样做吗？

9.您的营销自动化系统与CRM不集成。

A marketing automation system is supposed to make marketing easier. A CRM system is supposed to make managing leads and customers easier. If they can’t talk to each other, then you are making a lot more work for yourself. Before deciding on marketing automation and CRM platforms, make sure they can integrate with one another, and make sure you have the budget to make it happen. You will thank me later for this one.

10.一旦将潜在客户交给销售代表，您的营销就会停止。

在HubSpot的,我们感到自豪in our领先一代and sales processes. Before a lead turns into a customer, it is the responsibility of BOTH marketing and sales to see that the lead is worked. Therefore, it's critically important to make sure your sales and marketing teams are aligned. Also, if you determine that certain leads are not a good fit, don’t waste your time working them over and over again. Keep them for a rainy day, or cut them from your database all together.

您可以与这些标志中的任何一个联系吗？您对有兴趣建立营销自动化系统的其他业务的智慧是什么？

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