25 of the Best Facebook Pages We've Ever Seen

与more than 2.8 billionmonthly active users, Facebook is a major player in the world of social networking. Businesses looking to market using Facebook have one major tool at their disposal: the Facebook Page.

脸谱网Pageswere specifically engineered for businesses. They provide a public home on Facebook for your brand, allow you to publish content, and let you see comments and feedback from fans and customers.

Facebook页面是一个简单的工具，但它们提供了无数有趣的商机。那里有些公司真正利用您可以在Facebook业务页面上可以做的很酷的事情来连接，互动和愉悦的粉丝，并吸引到其网站特定部分的流量。

So, we combed through the web to find the top pages to inspire your脸谱网marketing战略。但是首先，我们回答了典型的问题：是什么使一个好的Facebook页面？

What makes a good Facebook Page?

A good Facebook business Page accurately represents your brand, focuses on the customer, and answers for potential followers’ needs. The page should also entice potential followers to engage more meaningfully with your brand — whether by visiting your website, signing up for a free event, or joiningyour company’s Facebook Group.

在您的Facebook页面中，您应该有：

• A name that reflects your business in a professional and succinct way.
• 准确的页面类别，可以立即告诉用户您的工作。
• A description that establishes the benefits of following your Page.
• A profile picture that represents your brand and its colors.
• Anengaging and descriptive cover photothat speaks to your customer’s core desire or pain point.
• A constant and steady stream of recently published posts that have links to other company assets and properties.

Not surehow to use Facebook for business? At a loss forhow to be engaging on Facebook?

Check out our freeFacebook营销课程to nail down the basics; then, check out the Pages below for inspiration.

Best Facebook Pages

1.L.L. Bean

Page Likes: 1.17M

L.L Faceb的Bean是一种户外设备存储ook Page effectively focuses on the customer and engages visitors beyond inviting them to like the posts. The content it posts is highly relevant for its target audience: cool photos, videos, and tips for outdoor adventures, each with a link and a hashtag. The Page also includes tabs dedicated to events, open job opportunities, and stores.

The description is especially notable, telling users the value they’d receive if they follow the Page:

“Welcome to the official Facebook page for L.L.Bean! Follow along for inspiring outdoor stories and photos, expert tips and advice, and a community devoted to helping make the most of every moment outside. #BeanOutsider”

2.Intrepid Travel

Page Likes: 601K

Travel agency Intrepid Travel has put together a great Facebook Page — complete with a special tab that shows trip and tour reviews, andone that lets users search and save tripswithout having to leave the Page. For instance, if you’ve been dreaming of a苏格兰的家庭假期，您可以保存它并稍后再回到它。这样可以确保用户每次访问Facebook时都返回无畏旅行及其产品。

The brand also consistently posts compelling videos and testimonies that'll have you itching to pack a bag and hit the road.

3.Shopify

Page Likes: 3.8M

Shopify is an ecommerce website platform whose Facebook Page features engaging multimedia. While the photos section consists of branded infographics that share data from the industry, the video section is full of how-to clips you'd normally see in article form.

The company's case study series, "My First Sale," is what really helps the Page shine. Check out just one of Shopify's case studies from its Facebook Page below.

4。Salone Monet

页面喜欢：1.2k

Salone Monet is a footwear brand that has tons of great images on its Page. Most notably, thecover photofeatures the types of shoes it sells, and even more, the image reflects the founder’s mission: To create “color-inclusive nude shoes to match you & all your favorite outfits.” It also includes a "Shop" tab where you can begin browsing the brand’s shoes.

All in all, Salone Monet does a great job of creating a fantastic brand experience that doesn't require the user to leave Facebook. Plus, the Page has a widget above the "About" section that prompts visitors to ask them a question, increasing engagement right from the moment a visitor lands on the Page.

5。Essence

Page Likes: 2.9M

对于传统的印刷杂志来说，Essence几乎全部都是视频。但结合其令人着迷的图像和流行文化友好的文章，该出版商已将其Facebook页面变成了最新的娱乐行业新闻的终极枢纽。bob官网官方网站

您现在消耗哪种媒介的媒介甚至都没有关系 - 新闻提要上的内容都是可靠的内容。bob官网官方网站而且由于出版物的生产力和多样性，其Facebook业务页面都可以很好地平衡所有内容。

The company also broadcasts from Facebook Live every month. Check out its live video library below.

6。Dang Foods

Page Likes: 22.8K

The folks at Dang Foods have the unique challenge of having to find an infinite number of ways to feature a small collection of products so its social media content stays fresh and interesting. The key to its success? A wide variety of interesting visual content.

Much of its video and photographic content is centered around the ways its snacks are different from others in the industry. The products are Asian-inspired, and the brand is Asian-owned.

例如，在以下文章中，它宣布它是订阅小吃盒中的亚洲拥有的品牌之一：

The one thing that its Facebook page is missing is more customer-centric content — but by centering its posts on company news, it can establish itself as a buzz-worthy newcomer to the industry.

7.Zappos.com

Page Likes: 2.4M

Zappos.com以优质的客户服务而闻名，并且在其Facebook页面上保持声誉。例如，它在“关于”部分的徽章中说，它对客户消息“非常响应”。这是一个巨大的荣誉 - 尤其是考虑到它有近240万追随者的事实。公司可能需要做出回应的很多人。bob全站app

The Page also has a small section dedicated to visitor posts, which features customer testimonials about Zappos' great customer service on and off Facebook. Not to mention, the brand is committed to responding to comments — and it isn’t afraid to have fun with the responses:

Customer service aside, Zappos has also fully taken advantage of脸谱网's call-to-action button featureby placing a "Shop Now" button at the top of its Facebook Page.

8.麦克布赖德姐妹

Page Likes: 32.6K

麦克布赖德姐妹is a wine and spirits brand that immediately greets users with its Black Girl Magic line of wines in the cover photo. In doing so, it immediately appeals to its customers and exhibits its commitment to representing excluded voices in the industry.

While it mostly shares company news as opposed to customer-centric tips, it strikes the right balance by only sharing what its customer base cares about. For instance, in the following post, the company shares an upcoming event. If you’re a fan of Patti LaBelle and a lover of wine, you’d be compelled to attend — even if you don’t yet plan to buy a bottle of wine from McBride Sisters.

9.Jetrockets

Page Likes: 119

第一件事首先：小型网络开发机构Jetrockets拥有一张插图的封面照片，非常有趣。结果，该公司让游客早期瞥见其多功能bob全站app性和对细节的关注。

从上图中可以看到，该公司还在封面照片下方具有通话行动（CTA）按钮，该按钮告诉用户bob全站app“立即致电”。该按钮立即邀请访问者与该品牌互动。您必须采取多快的速度来获得客户的业务，这是Jetocket业务页面的宝贵功能。

While the Facebook Page's photo section is rich with employee photos showing off the company's culture, its feed is filled with a mixture of company news and testimonies that prove the effectiveness of its services and offerings.

10.Glamnetic

Page Likes: 67K

Glamnetic rocks Facebook. Its Page prioritizes the things it knows users care about most when visiting Facebook: tutorials, live streams, discounts, and giveaways. At every turn, it gives users the chance to get Glamnetic products for free.

不仅如此，它不断提出相关和引人入胜的视觉内容，这些视觉内容吸引了粉丝的高水平。例如，它与代表其客户群的各种有影bob综合博彩下载响力的人合作，并且在即将到来的季节还及时展示了其新产品。

11.BET

Page Likes: 7.5M

打赌,新闻和娱bob官网官方网站乐公司,靠bob全站appcial media sites like Facebook to share its newest articles.

It does a great job of keeping its Facebook content fresh and up-to-date, which is especially important for a broadcasting company. Not to mention, each article it posts gains a ton of traffic as a result of its Facebook marketing strategy.

The folks that run the Facebook Page always find clever ways to keep the BET family connected and engaged using hashtags like #BETBuzz:

12.海伦·凯勒国际

页面喜欢：17k

海伦·凯勒国际is a charity organization that’s committed to decreasing poverty and preventing vision loss. It does a fantastic job engaging its volunteer and donor bases on Facebook. It right away invites donations by including a “Donate” button right underneath its cover photo, and its posts and photos feature the personal stories of patients who were helped thanks to the generosity of people like its Facebook Fans.

Its Page also offers tabs that allow you to create a fundraiser, browse careers, look at photos, and more.

13.Starbucks

Page Likes: 36.5M

Starbucks was an early social media adopter, and it comes through in the polish and features of its Facebook Page. The "International" tab leads you to its local Facebook Pages, so non-English-speaking fans can easily navigate to their country's Starbucks Page.

Beyond that, Starbucks uses its Page to showcase rich visual content, run contests for seasonal products, highlight job openings, and interact with followers. It takes a fairly minimalist approach and uses short captions, like it does in the post below:

It also offers a slick store locator that allows you to find the location nearest to you.

14.暗示

Page Likes: 3.2K Likes

暗示is a Mexico-based marketing agency with a simple but effective Facebook business Page. Part of this impression comes from the company's consistent and on-brand posts. It immediately invites users to message the brand via WhatsApp, one of the biggest messaging platforms in Latin America.

One of this Page's premiere features, shown below, is its "Services" section, offering branded tiles that briefly describe Hint’s lines of business. From the unique and location-specific call-to-action to the warm color scheme, this business Page effectively engages users.

15。Adobe

页面喜欢：13m

Adobe is a computer software company that could post all about software and technology all the time ... but it does a great job of catering its content to Facebook users, who tend to log on to socialize, read or watch fun content, or read the news.

Its posts strike the right balance between conversational and authoritative. For instance, in one of its posts, it uses fun emojis while inviting users to celebrate World Emoji Day with an interdisciplinary artist:

16。Canva

Page Likes: 1.6M

Your customers can be your best sources for market research. The Canva Facebook Page places its Review tab at the forefront, whereas most Pages place the “About” or “Photos” tabs in the same spot. Customers have the option to post their unfiltered thoughts, recommend Canva, and share their opinion on their own Facebook Pages.

It also has a running series called “Design Stories,” where it shares touching anecdotes.

17。EasyLunchboxes

页面赞：272K

与all that space in the cover photo, why not pair colorful visuals with a strong value statement? That's exactly what EasyLunchboxes does. It puts it all out there as soon as a user lands on its Facebook Page.

In addition to posting fun pictures, videos, and tips like "lunch box hacks," the Page also includes tabs that let users ask questions, sign up for the newsletter, follow the brand’s blog, and even get recipe and meal ideas. Overall, the Page is on-brand and clearly displays the utility of the product.

18.Pure Barre

Page Likes: 334K

对于一家已经bob全站app存在了20多年的公司，Pure Barre表明它可以跟上其Facebook页面上的时代。它的帖子包括当前纯Barre客户的证词，挑战和重新发布的混合。总体而言，它通过发布大量内容来保持较高的参与度，其中大部分具有成员的鼓舞人心的健身旅程。

It also has a handy “Store” locator app within the page so that prospective members can easily see whether there's a location nearby. To ensure that users engage as quickly a possible with the brand, it includes a “Sign Up” button right below the cover photo.

Pure Barre also knows its target customer base quite well. For many, seeing people’s progress is key to making a fitness investment, so the Page includes reviews right next to the Home tab.

19.Stella & Dot

页面赞：530k

作为一家基bob全站app于为妇女创造灵活的企业家机会的公司，Stella＆Dot依靠Facebook等平台来通过口碑营销来帮助发展其业务。这是一个在Facebook上成功建立社区的组织的一个很好的例子。

Stella & Dot uses its Page to share styling tips with its social community, show how its pieces are designed and made, and post videos on how to wear its jewelry. All of its visual content is vibrantly colored and beautifully shot.

It has also taken advantage ofFacebook Liveby posting live videos of trunk shows, which can help prospective trunk show hosts learn how to do one — or just bring entertainment to anyone watching.

(Read this article for more awesome Facebook Live use cases.)

20.Mabel's Labels

页面喜欢：215k

Like Zappos, Mabel's Labels — creators of high-quality labels for the stuff kids lose — has also taken advantage of Facebook's call-to-action (CTA) button feature with its "Shop Now" CTA, linking to its homepage.

In terms of content, it has mastered the art of posting the perfect balance of engaging videos, photos, and GIFs that align with the interests of its target audience: Moms who want their children to have a stress-free and positive childhood. For example, check out this photo it posted about the inclusivity of its products:

梅布尔的标签so taken advantage of Facebook Live and posted tons of videos that would be of interest to its audience.

21.UNICEF

Page Likes: 12M

UNICEF's Facebook Page is all about teaching Facebook users about its mission and giving them opportunities to get involved. For instance, they can click on the "Learn More" call-to-action button to visit the official website, or they can navigate to the "Guides" tab to browse through the organization’s guides on humanitarian values.

UNICEF also lets you create a Fundraiser straight from the Facebook page. The organization is known for creating powerful content to spread awareness and positive messages about current events. During the pandemic, for example, it created a video series to help individuals navigate hardship.

22.Black Lives Matter

Page Likes: 744K

Black Lives Matter is an organization whose Facebook Page is founded on uplifting historically excluded voices. In the same way, you can create a Page that highlights external experts on industry topics.

The organization’s posts include a mixture of Black history, organizational news, and political activism. Its video tab includes videos that bring attention to American issues, such as voting and abolition. In doing so, it effectively appeals to its followers and target audience.

23.Innclusive

Page Likes: 17.5K

Airbnb竞争对手Innclusive使用其Facebook页面通过在描述中包括引人注目的统计数据来引起人们的意识。“A few months ago,” the Page’s description says, “a study conducted by Harvard University found that Airbnb hosts are 16% less likely to book users with ‘distinctively African-American names.’” In doing so, the Page immediately shows why the company’s services are needed.

它还邀请用户使用一个简单但有效的台词与他们预订：“与我们在一起！”此页面的另一个成功的方面是封面照片下的CTA按钮，邀请访问者在Innclusive网站上注册。

24.Rebundle

Page Likes: 363

Rebundle is a plant-based hair extension company that effectively conveys its ecologically centered products in its cover image and profile picture. It also invites users to engage immediately by including a “View Shop” button, which takes you to a page with pictures of its products in use.

In its posts, the Page shares company news, videos from other users, and photos of its customers successfully using the hair extensions.

25.Rhymes with Reason

Page Likes: 860

Rhymes with Reason is an education-technology startup that uses hip-hop music to teach vocabulary to students. It effectively uses its Facebook Page to spotlight stories from current and upcoming customers, share the Word of the Week, and highlight the artists it features on the platform.

Rhymes with Reason’s Page is an excellent example of striking the right balance between serving your target customers and sharing company news. In all of its posts, it uses its brand colors and aesthetic; that way, visitors can expect a consistent experience every time the brand publishes a post.

In its Community section, the brand allows anyone and everyone to tag them in posts, encouraging conversation and engagement.

Best Facebook Page Names

Your Facebook Page name would ideally be your business name — no frills and no keywords cluttering up the name. It should also be highly unique. Keep it simple like in the examples below:

• Rebundle
• Innclusive
• Canva
• Adobe

These names work well because they directly reflect the brand and are simple to remember.

If you need name ideas for your business, check out morebusiness name ideas to inspire you.

Let These Winning Facebook Pages Inspire You

Use these awesome Page examples as inspiration to finally create a Facebook Page for your business or as motivation to improve your existing Page. You don't have to do everything. Instead, focus on the core needs of your fans and customers, keep your messaging and imagery consistent, and watch your Facebook Page grow exponentially.

Editor's note: This post was originally published in March 2013 and has been updated for comprehensiveness.

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