有多少社交份额？[免费工具]

I lovesocial sharing buttons. I like them because they can serve as quiet little social calls-to-action, enticing content readers to share my articles on social networks like Twitter and Facebook. But Ilovethem because they tell me (and everyone else) how many times those articles have been shared. Simple, transparent社交媒体指标.

And because these buttons are so popular, if I feel an urge to compare the sharing data for my content with that of my competitors' content, I can typically just navigate to the other site and see what that website's buttons say. But some sites don’t have those social sharing buttons set up. And without those public-facing sharing buttons, there’s no good way for me to check up on how many times a given URL was shared.

这就是为什么我创造的原因linktally.com. It’s a super simple, free tool that allows you to enter any URL (even from your competitors' sites) to find out how many times it was shared on Twitter, Facebook, Google+, and LinkedIn.

例如，当华尔街日报的网站includes social sharing buttons for those four main social networks on its articles, it doesn’t show share counts. But by pasting the URL into LinkTally.com, I can see the tally for one of its recent articles:

How Marketers Can Use LinkTally

好的，这很有趣，但是真的有多有用？毕竟，学术“数据的数据”与在沟渠中实际上可起作用的有用数据之间存在差异。而且我真的只关心后者。

让我们考虑一个示例场景。假设我为搜索引擎优化的利基创建内容，我想确定在四个社交网站中每个社交网站中每个社交网站上发生的共享比率，以便我可以确定是否值得花时间在LinkedIn上推广我的内容。我只是去一个受欢迎的SEO网站，SEOMoz, grab a few article URLs, and LinkTally them.

Many sites, including SEOMoz, don’t display LinkedIn sharing count buttons, so without the tool, you’d be in the dark. But with the tool, we see that LinkedIn numbers compare reasonably well with the other three sites. Had we noticed a much lower LinkedIn count across a number of articles, that might be a sign that LinkedIn isn't the most important social network on which to focus your content sharing efforts.

That's not the only thingLinkTally很有用。您还有很多其他智能方法可以使用这个小工具：

• Compare the success of blog article topics on a number of sites to brainstorm new content ideas.
• Determine which content formats (e.g. infographics vs. text-based-content vs. video content, etc.) are most popular for social sharing.
• Pinpoint which social networks to use to help launch certain types of content in the future? (For example, if you notice that infographics take off on Facebook, or your LinkedIn audience prefers content about certain topics.)
• Check out the社交范围of various blogs to identify targets for guest blogging.
• 测量y的社会成功our competitors' content for benchmarking purposes.

实际上，我敢打赌，您可以想出一些很棒的方法来自己使用此工具。Try the tool out for yourself，并在下面的评论中分享您自己的想法！