5 Proven Social Media Engagement Strategies for 2022

In the world of social media marketing, the word "engagement" gets thrown around a lot, but few brands actually know how to achieve it.

品牌可能会追求低表演的推文，“语法”，“喂养Facebook”以及有关产品，服务和教育内容的LinkedIn-ing的更新，但很少参与。

Engagement isn’t always to produce. You have to be, well,engaging。In your business niche, the “Like my page!” approach probably isn’t going to be effective as you’d like.

Let’s look at ideas that could make you a force to be reckoned with.我已经将它们整理到了AEIOU列表中。（我想将其称为首字母缩写词，但是您如何发音五个元音？）让我们潜入其中。

A Is For Ask

The best way to engage someone is to ask a question.“你好吗？”and “How’s it going?”are popular options in conversion but too dull for social media warfare.

“What’s your name?”probably won’t work and“What’s your email?”might come off as a bit too forceful. How about …

“What do you think?”是的！那是赢家。

People like to think things through. They like to hear from other thinkers. Certainly, they want other people to知道他们的想法。

Try prompting your audience with one of the following "What do you think?" strategies:

• 探究他们的个性。Post a question that invites people to share their opinion or weigh in on something.
• Play the “test your knowledge” game.It’s irresistible.
• Post a poll.It’s easy to create polls on Twitter and Facebook. In addition to engaging your followers, you stand to learn meaningful things about them too.
• Respond to my email.Email from brands are bound to ask you to click-through to read, watch, and try or buy something, but how often do they simply ask you to write back? I find this to be an enormously engaging strategy and have seen it work for my brand and many others. Notice I wrote, “Respond to my email,” not “our email” or “this email.” A human-to-human first-person approach will be the engaging way to call this play.
• 只是问。互动101：只需发布一个问题。无论是在社交流，博客文章，在线团体还是社区中，还是在Quora等问答站点上，询问关注者相关，挑衅和及时的问题都会创造出所有最吸引人和发人深省的社交媒体活动。

让我们看一些例子：

个性测验在BuzzFeed上多年来一直是红色的订婚磁铁，很容易创建它们以通过基于模板的工具，例如跳动。

Nice going,AARP。“测试甲壳虫乐队的琐事知识”让我互动，但您可能会问一些简单的问题。我去了8（我的8名fab四个粉丝）。

This simple Twitter poll fromAirbnbdoes a great job of engaging followers without any fancy tools.

E Is For Expression

“ E”是因为社交和移动相撞的方式，因此是“表达”，使无处不在的智能手机成为个人表达机。

如何创建内容都没关系。相机可能是前面或后方的。音频可能打开或关闭。是否可以使用过滤器，表情符号，贴纸等。帖子可能是永久性的或自我毁灭的。我可以继续，但我想你明白了。智能手机应用程序使人们能够以各种方式表达自己，因此他们这样做。

Here are a few ways you can encourage your audience to create content featuring your brand:

• 哈希。该标签已成为与志趣相投的人建立联系的点击连接票。当您将一些感兴趣的东西放在那里时，请先进行一些主题标签研究，或者放出一个反映您品牌的独特短语。点击该＃键，并邀请您的追随者跳入并与标签内容有关
• 进行媒体上传竞赛。许多社交媒体迷都喜欢Instagram和Facebook竞赛，尤其参与涉及拍摄和分享原始照片和视频的类型。竞赛也可能需要其他形式的自我表达，例如食谱，唱片，插图，诗歌，论文等。
• 拉力赛审稿人。Thanks to pioneers like Amazon and Yelp, reviews, ratings, and testimonials have been baked into the fabric of ecommerce selling spaces and beyond.
• Showcase customers, partners, and employees.提供d you’re doing something people like, consider creating advocacy programs featuring customers, partners, and employees to catalyze your community, amplify your voice, and engage newcomers by giving them a platform to express themselves.

让我们看看一个例子：

#KajabiHerois an impressive example of customer advocacy at work. Satisfied customers happily endorse the “knowledge commerce platform,” and wear their t-shirts proudly. They're rewarded with special features, links to their websites, and social media support.

我是为了激励

I’ve mentioned numerous forms of interactive content (such as competitions), but have yet to introduce the term “gamification.” People like to play games, compete, keep score, and most of all, win. They especially like to do so on social media.

Satisfy your audience’s competitive spirit by featuring compelling incentives in您的社交媒体竞赛。As incentives go, valuable prizes loom largest, but you may be surprised how even small rewards prove to deliver a sizable lure.

让我们看一个例子Conversefrom a post that features37 Facebook contest ideas to inspire fans to bond with your brand。

的入口形式推广密歇根的星期五endship Circle explains each person who casts a vote for their favorite pair of hand-drawn Converse All Stars will be entered into a drawing for a chance to win a free pair of the winner. The winning shoe was subsequently reproduced and sold as a fundraiser.

o要约

Your engagement strategy doesn't need to be interactive or gamified 100% of the time. Your brand can engage customers and prospects the old fashioned way, with attractive offers such as:

• Instant coupons and discounts
• Membership clubs (example below)
• Pick your discount promotions
• Free shipping

链接中Pura VidaBracelet’s Instagram bio invites you to “join the Pura Vida Club.” BTW,该品牌的Instagram提要（100万追随者）带有欢乐照片的气泡，主要来自客户，引人入胜的问题，挑战，有关慈善事业和对话的帖子。

Experiment with different types of offers to discover what your customers best respond to.

Facebook makes it easy to promote offers.Facebook广告投资组合的风味是“优惠广告”。报价广告可以在线兑换和/或由Facebook粉丝保存以兑换店内。

此帮助页面来自Facebook提供以下最佳实践：

• 折扣可实现。免费物品或至少折扣20％的折扣将吸引更多人。
• Use an engaging image.使用产品的人的照片通常比产品的照片更好，而且两者通常都比徽标更好。
• 设置有效期。给人们几天以发现和索取要约，并为您的报价提供时间在朋友中分享。优惠的理想长度是7天。
• Promote your offer:After creating an ad for your offer, pin it to the top of your Page to help it get noticed.

U Is For Utility

参与和实用程序今天是网络上的密友。

来自a research report about interactive contactfrom Content Marketing Institute and ion interactive reveals the top two reasons for using interactive content are (1) educating the audience and (2) engagement.

A major majority of savvy B2B marketers put utility at the forefront of their content marketing programs. Useful content created to engage prospective customers could include tools, blog posts, video, infographics, downloadable guides, mini-courses, helpful email sequences, webinars, and much more.

Above is a LinkedIn ad fromConnectWise Automate这提供了似乎是一份非常有用的指南，可帮助供应商的价格IT服务。

The ad is the pitcher… and here’s the catcher: a highly engaging and smartly designed landing page.

I love the question style headline, the directional cues, the 1/2/3 infographic vignette, the very cool bonus offer (a calculator), and the nicely designed form.

Utilitarian marketing ideas work offline too—and for any size company or individual.

I love the story fromJay Baer’s book Youtility about Taxi Mike。Jay calls an enterprising taxi driver he encounters a “one man Trip Advisor.” The driver created the出租车麦克餐饮指南（上图）并定期更新给他的乘客。

Engage Your Followers Today

How will you AEIOU engagement with your brand? Here's a quick review:

• (A)sk问题。
• 调用（表达。
• 提供(I)ncentives.
• 制作(O)ffers.
• 递送(U)tility.

I hope you found these ideas and examples useful — and engaging!