15 Businesses to Admire for Stellar Branding Consistency

When searching for a soul mate, you look for someone that's smart, funny, caring, but above all — consistent. Because if you're going to invest your life in a person, you want someone you can trust, right?

Falling in love with a brand isn't all that different. Brands pull us in with witty slogans and timely discounts, but that’s not the only reason we stick around. Think about it, inbound marketing is all aboutcontent and communication that people love。The key to being your leads' and customers’ soul mate, then, is providing brand consistency they can count on.

But how? What’s at the heart of brand consistency is your message, and marketing plays a huge role in that. In this post, we’ll dive intowhat branding consistency is， 它的重要性,好处, and share15个业务that have done a stellar job showing it.

The Importance of Branding Consistency

品牌一致性为企业获得并保持信誉和信任的舞台奠定了基础。您必须以吸引目标受众并随着时间的推移带来同样的消息的方式定位品牌及其内容。毕竟，您的客户正在对您建立信任，并且像任何关系一样，您希望基金会可靠和一致。

So, not only is this concept important in business strategy, but the benefits speak for themselves.

品牌一致性的好处

Maintain customer expectations.

在创建营销内容时，您的团队可以共享徽标，色彩和色调的相同视觉提示的抵押品，不会对customer perception。品牌的标准化让他们确切地知道每次遇到您的业务时会期望什么。

Align separate business units.

创建制服brand identity, business teams create varying forms of content across departments that still ring true to clearly specified brand guidelines. While each team won’t be working on the same projects directly — the brand’s story will still shine through.

建立更明显，统一的身份。

Brands that are consistently presented are3 to 4 times more可能经历brand awarenessand visibility. Just think about the iconic Nike swoosh, or Adidas’ signature stripes, these consistent visuals let customers know what brand a product comes from in the blink of an eye.

Now that we’ve gone through the importance and benefits of branding consistency, let’s look at some brands that have used it successfully.

Branding Consistency: 15 Brand Examples

1. GymIt

Fitness centers can be intimidating to the average person. GymIt gets it, and takes the intimidation out of the equation by talking to its clientele like real people. The Boston-based gym calls itself "hassle-free" and keeps working out simple.

One of the brand's slogans is "Get In, Work Out" — clean, to-the-point, and clever. To prove that GymIt doesn't cater to protein-shake, bodybuilder types, its marketing doesn't take itself too seriously, either. Below are some snapshots of GymIt's playful copy across social media, merchandise, and unintimidating website.

2. Dropbox

The cloud-based file sharing platform, Dropbox, is great at consistent design and personalization across channels.

You won’t find any Dropbox communication or platforms without its signature open, blue box logo nearby. This style is behind all of the brand’s designs, whether it’s a sleek homepage or a creative error page. Dropbox’s email marketing aligns with that fun, artsy messaging. See the screenshot below of some colorful collateral found across.

3. charity:water

This organization donates 100% of its donations to building water wells in Africa where women and children use yellow jerry cans to carry water back to their villages. charity:water's logo is a stylized jerry can and not only keeps the branding present across channels, but keeps the issue the charity is helping solve top of mind, as well.

While many traditional nonprofits stick to old-school marketing tactics, charity:water recognizes that in order to inspire people to support a cause, you need to have inspired marketing. The organization's birthday campaign has attracted supporters in fashion which charity:water uses to show how nonprofits can be trendy — using jerry cans in annual Charity Ball runways. This brand consistency makes it a leader in reinventing nonprofit marketing.

4. Naked Pizza

Naked Pizza — a revealing name for an honest brand. This business offers healthier pizza than the average chain by using only all-natural ingredients and a crust packed with grains and probiotics. Naked Pizza's promise of all-natural is enforced by its refreshing style and tone seen across its marketing assets.

像体育馆一样，裸露的披萨表明，它不会太认真地对待自己，而且比萨饼可能无罪且有趣。该品牌令人讽刺，并在传达其美味信息的同时保持其设计清洁和吸引人。

5. Wells Fargo

You don't have to use conversational tones or playful designs to be a lovable brand. Wells Fargo, a leading bank worldwide, keeps its messaging traditional and old-school — in a good way!

The brand is committed to its core values, including ethics and putting customers first, and they communicate this consistently through font, colors, layout, and keeping its logo ever-present across channels. Its slogan "Together we'll go far" inspires copy that is rooted in family and building relationships.

6. World Wildlife Fund

这个组织通过出色的营销为伟大的事业而战。世界自然基金会的风格和图像营造出跨频道的心情，迫使您暂时反思我们如何处理野生动植物和生态系统。

Below are three examples of how the brand communicates that same strong message in creative, thought-provoking ways. Its logo, print ad, and interactive piece all have a darkness to them through suggestive messaging or tone because of how serious the issue is.

7. Warby Parker

沃比·帕克（Warby Parker）“以革命性的价格创建精品质量，经典的眼镜。”该品牌通过其所有促销和营销资产传达了这种精品氛围。

For example, Warby Parker offers a luxurious touch to prospective customers by sending five pairs of glasses to try on for free (top left). Attention to style is also evident across channels: its website (bottom left) is clean and easy to navigate. Even its annual report (bottom right) feels "classically crafted." The brand calls its style "vintage," and its Citizen's Circus event at SXSW was dripping with vintage touches from signage to tents.

8. Lush

The international handmade cosmetics company, Lush, believes in "making effective products from fresh organic fruits and vegetables," and in "happy people making happy soap." Lush stores, products, packaging, and employees (top right) all tell that story.

Lush’s commitment to natural, organic ingredients is totally aligned with how it displays its products (bottom left); Lush's soaps, powders, and shampoos sit in their raw form in-store until the cashier wraps the product up once it's purchased. Foregoing packaging oozes a natural vibe. Products that require packaging, like face masks (top left), don't hide the ingredients and encourage customers to recycle after use. All packaging also has a sticker on it with the face and name of the employee who packed it. Every piece of marketing collateral at Lush has a personal, no-frills approach.

9. Boloco

总部位于波士顿的墨西哥卷饼公司Bolocobob全站app在其在线和离线营销中详细介绍了一致性。该品牌的口号是“受启发的墨西哥卷饼”及其菜单，传单，餐巾纸，活动，网站和其他抵押品，都具有嬉戏的手工触摸，这表明该业务受到玉米饼和鳄梨调味酱的推动力。Boloco与生活合作，通过使美味的生活是好的墨西哥卷饼，每笔购买50美分，每笔购买给公司的慈善机构，生活是好的玩家。bob全站app该合作伙伴bob综合博彩下载关系与Boloco的受启发品牌完全吻合。

Boloco keeps branding present by using a playful signature font. No matter the marketing channel, we go loco for Boloco's consistency.

10. Museum of Fine Arts Boston

波士顿的美术博物馆在全市和自己的屋顶下都以如此精致的处决来宣传其品牌，以至于该品牌的存在始终是令人难以置信的知名度，但仍然微妙。所有MFA波士顿营销资产都很容易连接到来源。

The brand has a two-tone color palette on all collateral, with red being the MFA's signature color. Below are examples of its use of color, as well as its consistently minimalist design on an employee's apron, outdoor banners, website, and brochure. With a museum full of colorful exhibitions and impressive canvases, the MFA keeps its own branding simple but strong.

11. Intercom

对讲系统是一个基于web的客户服务平台。"Treating customers with respect will always be good for business," the brand says. "And we believe that making customers jump through hoops to try to get help is incredibly disrespectful." Looking at Intercom’s various forms of communication and marketing tactics, it's visually apparent how much it doesn’t want its customers to "jump through hoops."

The brand presents information in a clear, comprehensive way by using imagery instead of written explanations. After all, a picture says a thousand words. Intercom introduces its company with photos other content with simple graphic design. Enticing me with visuals definitely takes hoops out of the equation.

12.无辜的饮料

Innocent Drinks is a playful smoothie and juice brand from England that keeps its innocent reputation strong with marketing that will make you feel like a kid again. The meta description reads: "hello, we'reinnocent我们在这里使人们可以轻松地做一些好事（同时也可以使它味道很好）。”那有多可爱？

以下是诸如其Facebook游戏（左上角），产品图像（左下）以及该品牌年度活动Fruitstock的创造性网站导航的示例。无辜的饮料忠于其语气和创造性执行的性格。

13. Zendesk

Zendesk is a cloud-based customer service software system that has built a charming brand through sleek, bright design. The "zen" in this company’s branding can be seen through its mellow yellow and natural color palette.

It’s important to communicate a consistent brand image to the world, but Zendesk recognizes that consistency comes from within as well. Its office carries the theme to keep the feeling strong within company walls. The brand’s signature green is used consistently across channels and compliments the brand’s identity.

14. Lululemon Athletica

运动服饰品牌经常保证他们的产品s will make you a better athlete, but the process and hard work it takes to get there is sometimes forgotten. Lululemon Athletica, a yoga and sportswear brand, keeps the act of working out alive across its assets. The brand hosts free yoga classes in its stores, as well as public outdoor classes.

它的确认电子邮件（左上方）加入其邮件列表是一个女性做瑜伽的大图像，该品牌的Twitter个人资料（右上）显示了等待推出的瑜伽垫。该品牌设计瑜伽服和装备，那么，当您可以在过程中培养一种感觉时，为什么还要跳过这样做呢？

15. ZocDoc

ZOCDOC是一项在线服务，用于与您所在地区的医生查找和预订约会。该品牌旨在改善医疗保健的机会，并在其所有营销沟通渠道中与卡通吉祥物的流程相关性。

毕竟，卡通使我们再次感觉像孩子，而男孩，当我们还是孩子时，事情很容易。请参阅Zocdoc在网站的个人帐户页面上的迷人抵押品。

Build Better Branding Consistency

现在那是灵魂伴侣的材料，对吗？这些品牌中的许多品牌都使用嬉戏，富有创造力和对话的音调，而其他品牌则喜欢更严肃的，发人深省的方法。无论采用什么语调，一定要在所有渠道中保持一致，以使您的客户可以依靠他们的品牌。

Editor’s note: This article was originally published in March 2013 and has been updated for comprehensiveness.