确定联系管理策略：查看基本面

罗马哲学家Marcus Tullius Cicero曾经说过：“没有书的房间就像没有灵魂的身体。”现在，这是罗马历史上鲜为人知的掘金，但这并不是完整的报价。

西塞罗实际上说：“一个没有书的房间就像没有灵魂的身体。没有坚实的接触管理策略的大量接触基地也是如此。我敢打赌，人们会说我实际上并没有说这是一样的，但是我完全做到了。我告诉您 - 如果您不利用适当的联系管理，您的联系存储和外展是无情的。我是西塞罗。引用我。”

Those are some wise words that one of history's greatest minds definitely said. And he's right. A consistently effective contact management strategy can be a crucial component to sustained, successful interactions with prospects and customers across every facet of your business.

但是什么是联系管理？还有一个结构良好的联系管理策略是什么？

在这里，我将对适当的联系管理策略的性质，组成部分和技术提供一些见解。

Contact management softwareoften includes resources for lead and pipeline management — as the process rests on you understanding who you're reaching and where they might be in their buyer's journey.

有效的contact management also relies heavily on how and when you're communicating with leads and prospects. That's why many kinds of contact management software let you track, document, and analyze correspondence across all facets of your business — particularly how you interact with your contacts over mediums email and live chat.

Ultimately, there are four key elements involved in constructing and carrying out a successful contact management strategy, and they're often best-served by incorporating all the tools I just mentioned. And for the most part,a solid CRMcan cover all those bases.

这是有效的内容管理策略的四个组成部分，以及对CRM如何帮助您提供每个人的一些洞察力。

1.联系人

It might go without saying, but contacts are central to contact management. Contacts can come in several forms from a variety of sources across the spectrum of sales and marketing. They can be defined as any prospects or customers your company markets to, sells to, partners with, engages with, or employs.

根据您的业务运营范围，这可能会使大量数据涉水。那就是CRM进来的地方。

Agood CRM will organize the contact information you accrue throughout your sales and marketing efforts — neatly regimenting your contact data and allowing for more straightforward analysis.

许多CRM还将自动而勤奋地跟踪您的所有客户互动。这样的功能使您能够更好地调整销售，营销和服务的工作，同时使您可以更好地了解自己的繁荣地点，并且在接触互动方面表现不佳。

2.数据库管理

Database management is the process of keeping your contact data as clean and up to date as possible. You have to consistently maintain your contact information, shedding invalid leads with no legitimate potential that will ultimately skew your reporting and email analytics.

You want to create an engaging, personalized experience for leads and customers. Unreliable data undermines those efforts, so having a resource that provides solid visibility into your contact records and the means to consistently maintain them is central to successful contact management.

许多CRM为该过程提供资源。bob体育苹果系统下载安装他们提供直接，可访问的仪表板，用于访问和维护联系数据。

有些人具有管道管理功能，使您能够跟踪和理解联系人在销售周期中的位置，从而使您有必要的见解，以了解是否以及何时从数据库中删除他们的信息。

3. Lead Nurturing

有效的领导培养是成功的联系管理策略的另一个关键组成部分。在这里，您可以通过CRM使用联系数据库来确定值得培养的基础，并利用您与之互动的联系数据。

此过程将帮助您了解客户和潜在客户，并通过您的销售和营销工作更好地适应他们的需求和兴趣。

Your customer database provides a centralized location that will help you with processes like developing targeted lists and automating smarter email campaigns.

明智的联系管理将始终采取一定程度的个性化，并且经常取决于您从铅培养工作中衡量和学习的能力。ACRM的自动化功能允许您完成这两个任务。

Your contact database might have tens of thousands of contacts in it at once, a solid CRM will allow you to handle and learn from them — providing the tools to nurture that base, track its actions, and give you the resources to analyze the data they produce.

Aconsiderable portion of contact management is being able to continuously connect with your contacts. Lead nurturing resources help you better understand your ideal buyers, making your contact outreach and database management more streamlined and effective.

4.转换

The endgame for any contact management strategy — or any sales and marketing effort in general — is conversion. It's why you gather contacts in the first place and serves as the ultimate reference point for how well you're leveraging your contact management tools.

Conversion is the last step in the contact management process. And if you've been properly leveraging your contact management system of choice and continuously improving your strategy, you'll be in good shape to do it effectively.

您利用的过程中的先前阶段和联系管理系统将为您提供以获取，接触，培育和理解您的联系的资源。bob体育苹果系统下载安装

如果您扎实地使用了工具并具有足够的适应性，可以理解如何最好地吸引潜在客户，那么您将能够比没有联系管理策略更有效地将其转换为客户。

There are a couple of key points to take away from this article. First and foremost, it's in your best interest to take the time to construct a well-planned contact management strategy — no matter how many contacts your business is dealing with.

其次，强烈考虑利用CRM来支持这些努力。这些计划通常带有开始和维持生产性联系管理所需的资源。bob体育苹果系统下载安装