如何使用购物车遗弃电子邮件赢得客户

作为对哲学的坚信，"When you look great, your performance is great,"自然，我最喜欢的锻炼部分是购买可爱的休闲和配饰。

我进行良好锻炼的同伴是优质的水容器，可以保持凉爽，可以在各种气候中使用。因此，最近，我开始筛选不同的网站以找到一个新网站。为了比较运输价格，我在网站上的每个购物车中添加了一些不同的水瓶。

最终，我无法决定，把所有的手推车抛在后面。直到大约一个小时后检查电子邮件之前，我才做出选择。在我的收件箱中，我看到其中一家公司离开购物车后给我发了一封电子邮件：

The extra step of sending an email made me feel like a valued potential customer, and was the deciding factor in my purchase. That email about my cart items, plus a link directly back to the checkout screen, made finishing my purchase quick.

Have you noticed that shoppers are adding items to their cart, but aren't completing their purchases on your website? Maybe retargeting customers with a cart abandonment email, like水瓶did, is your answer.

不用担心 - 如果您从未heard在一封遗弃购物车的电子邮件中，我们将从快速定义开始，接下来要详细介绍。

购物车放弃电子邮件

一封购物车遗弃电子邮件重新定位客户，他们意图通过提醒他们完成结帐流程来进行购买。您可以使用这些电子邮件来提高销售和转换。

研究，就像我对水瓶所做的那样，只是客户放弃购物车的原因之一。其他一些因素包括出乎意料地将其从设备上撤离，无法负担运输和税收，或者在其他设备上找到难以导航的站点。

如果您想知道有多少人在您的网站上留下了推车，请开始跟踪您的购物车遗弃率。衡量您的购物车遗弃率至关重要，这样您就可以深入了解多少购物者未完成购买。

Barilliance发现，未完成购买而离开网站的购物者人数是自2016年以来略有上升，但在节假日期间尤其是波动。例如，在网络星期一，购物车遗弃率可能会下降。跟踪购物车遗弃率会导致有关网站观看者的购物习惯的明智猜测。

要跟踪废弃的购物车，您将需要某种在线工具来帮助您。例如，谷歌分析为您提供购物车放弃见解，以及我们以后将介绍的软件选项。bob电竞官方下载

一旦您开始跟踪购物车遗弃率，您就会了解如何针对这些潜在客户，以便他们承诺购买。如果您以前从未创建过购物车，请不要流汗。接下来，我们将研究将其淘汰的公司的一些例子。

良好的购物车遗弃电子邮件通常针对离开的购物者的担忧，例如运输价格。针对客户的特定问题表明，您致力于使他们的购物体验令人愉悦。

1.来自Mac Properties的“有信心租金”电子邮件

我很快就会搬家，所以我开始寻找公寓。当我浏览房地产网站时，我选择了我感兴趣的地方，并在继续搜索之前阅读了更多有关它们的信息。最近，我从访问的网站之一收到了此电子邮件，邀请我再次访问或致电以启动申请。

Although it's true that this email doesn't involve adding items to a shopping cart, it's still an effective method of retargeting a customer with an abandonment email.

Recall that a cart abandonment email retargets customers who intend on making a purchase on your website. I abandoned the application process without paying the fee, so this email was sent to encourage me to wait until I'm ready to finish.

2。Etsy的电子邮件'10％的折扣

我喜欢这封电子邮件。它非常出色地为购物者提醒他们，通过向客户提醒该商品的新促销活动，从而提醒他们几乎购买了什么。这是为客户重新定位优惠的一个了不起的例子。

This email provides the coupon in a hyperlink that'll take you directly toEtsy's homepage so you can complete your order at checkout. It's effective because it reminds shoppers what they intended to buy and why it could still be valuable to them with the sale.

If you have a high number of abandoned carts for an item that is about to go on sale, it could be a good idea to send shoppers an email that retargets their interest with a special promotion, like Etsy.

3。Vera Bradley的“友好提醒”电子邮件

此电子邮件来自Vera Bradley提供一封巨大的购物车遗弃电子邮件的所有功能，包括信息丰富的副本和将购物者带到购物车的链接。在下面看看：

提醒购物者，直到结帐过程完成后才购买商品，消除了购买过程的任何混乱，或者提醒购物者他们打算购买的东西。此外，底部的链接将购物者直接回到结帐屏幕，这使购物者更容易购买。

4。'Your Class is Waiting for You' Email from Skillshare

即使您的公司不出售诸如钱包bob全站app或水瓶之类的实物产品，您仍然可以发送遗弃电子邮件以带回客户。从Skillshare，提供在线课程的服务：

Notice that the email is still effective — it provides a screenshot of the class and links to it. Another touch to delight customers comes from the extra class suggestions at the bottom. It gives more reasons to go back to the site and look at different courses.

如果您正在寻找更多购物车遗弃示例，请查看我们的帖子here。

否则，让我们谈谈您可以用来创建和跟踪这些电子邮件的软件。bob电竞官方下载

购物车放弃软件bob电竞官方下载can help you make emails and track them. Some offer customizable options, while others are more focused on making sure the emails get sent. Most offer a sliding scale price, so you only pay for what you use.

1。HubSpot用于WooCommerce

价格：自由的

如果您是WordPress用户，则可能会使用WooCommerce为您的在线商店运行电子商务。尽管这种组合带来了很多力量，但其中一件事不包括购物车。那就是那里HubSpot用于WooCommerce可能会有所帮助。

This free integration allows you to track the items your future customers are leaving in their shopping carts and automate sequences to make sure you’re following up with these warm buyers.

From the plugin, you’re able to identify the contacts that added items to their cart but didn’t complete checking out. And you can also identify what products get abandoned most frequently. It’s powerful data for your business.

If you’re using WordPress and WooCommerce, this is a tool worth considering.

2。Rejoiner

价格：起价为$ 95/mo。

Rejoiner is software that specializes in recovering abandoned carts. It tracks shopping activity of customers, collects and analyzes email data, and provides options to make cart recovery emails personalized for shoppers.

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该软件在bob电竞官方下载您的网站上输入电子邮件地址后立即跟踪购物活动，并为您提供有关购物车遗弃率的见解。此外，重新加入者确保客户能够在任何设备上完成购买，以使购物体验更加愉快。在任何设备上恢复购物车都会再生会话，从而增加了转换。

您将能够通过重新加入的转换率以及每封电子邮件的放弃率，电子邮件打开率，CTR和收入来跟踪转换率。这样的数据点可以帮助您优化下一个电子邮件活动的有效性。

3。BigCommerce

价格：$ 29-299/mo。

Users of BigCommerce can automatically send personalized emails to shoppers who leave during the checkout process. The software also provides tools to completely customize your emails, like in the example below.

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当购物者收到使用BigCommerce创建的电子邮件时，他们会发现该电子邮件包括他们将要购买的内容，并提醒他们回来并完成购买，这使结帐过程变得更加容易。

BigCommerce is a great option if you want full control over automated email design, want to email customers at peak times, and need to evaluate analytics about email performance. The site provides insights about how much revenue you're earning, how many abandoned carts you have, and the amount of carts that have been recovered.

4。私人

价格：起价为$ 10/mo。

私人provides its users with many tools to recover abandoned carts, from pop-ups that keep shoppers on your site to A/B testing. The service focuses on increasing conversion through different methods that have proven successful.

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例如，Privy允许您在不完成购买的情况下离开结帐屏幕，显示目标的消息和促销活动，以放弃购物车。该软件查bob电竞官方下载看购物车购物车中的内容，并使用该信息来选择您为目标定位的适当促销活动。

私人也可以与购物或BigCommerce，如果您已经是任何一个电子商务平台的客户，则是一个不错的选择。Privy可以让其用户一次运​​行多个广告系列并衡量结果，您可以用来提高在线店面的质量。

5。Cartstack

价格：$ 29- $ 149/mo。

该软件提供bob电竞官方下载了快速创建和发送干净的专业购物车遗弃电子邮件的工具。它还与Shopify和BigCommerce集成在一起。Cartstack是一个好主意，如果您想要一种不起眼的，可集成的软件解决方案，可以降低购物者离开购物车的速度。bob电竞官方下载

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One of the reasons shoppers abandon their cart is because something brings them away from their device. When you use CartStack, you can make emails that remind them of their intended purchase and include the shopping cart.

Cartstackis offered at a fixed rate per month, which is slightly different than most software on this list that offer sliding scales. The good thing about fixed rates is that they're less likely to change, but if a sliding scale is more affordable for your business right now, it's something to keep in mind.

6。保持

价格：接触定价

保留给购物者一个简单的提醒，要求他们回来并完成购买。由于电子邮件不如其他电子邮件可自定义，因此这意味着您可以花更少的时间制作它们。

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尽管电子邮件并不是最个性化的工具,ere are other tools Keptify provides to make sure the shopping experience caters directly to a customer's needs. For instance, you can use the software to send text messages to shoppers in addition to email.

This method is another tactic to boost sales — however, you'll want to use that feature sparingly, and only if you trust your prospects won't be bothered by additional texts about your services. However, it's a handy way to quickly retarget lost customers.

Now that you know all about cart abandonment emails, you're ready to go out into the world and make your own. And, if you're like me, critique the next one that comes into your inbox. I'll be looking forward to seeing what you create. In the meantime, there are some leggings for pilates calling my name.