The Best 16 Landing Page Builders for Any Business

领先一代is essential for driving sales and growing an online business.

There are plenty of different methods for generating leads, but one of the most effective options is a well-designed landing page.

构建一个完全优化的着陆页从未如此简单 - 实际上，现在可以使用拖放工具在不看到一行代码的情况下使用拖放工具来创建潜在客户的金矿。

无论您是管理一个或多个页面，现在都有很多可用的选项，以至于找到最佳的需求可能很棘手。

More than likely, the hardest part of designing a landing page is choosing the right tool to get started -- plus, you don’t want to waste months designing a landing page before realizing the software simply isn’t up-to-speed with what you need.

为了确保您能够为团队的目标选择最佳的着陆页构建器，我们已经培养了14个最佳列表 - 但首先，让我们探索一些在着陆页构建器中寻找的关键功能。

着陆页构建器的主要功能

Although there are many landing page builder options with unique strengths and weaknesses, there are certain features you'll want to see in any landing page builder.

Here are four:

1.易于使用的视觉构建器。

These days, users demand ease-of-use, and landing page builders tend to feature a drag-and-drop interface which makes it easy for anyone to build a landing page quickly -- without coding. You'll want to ensure your landing page builder offers a simple and intuitive interface. If it doesn't, you should check out alternatives.

2. Integration withCRM software.

The point of a landing page is to generate leads or make sales, so it's vital that your landing page builder integrates with software that can store those leads and allow you to analyze data on potential prospects.

Ideally, a landing page builder will link to a powerful CRM that can pull together a customer's data and integrate with marketing, sales, and customer management software.

3. A/B testing and optimization.

Testing and optimizing your landing page is an integral part of the process.

It's unlikely you’re going to nail it on the first try, so you want software that enables testing customer behavior and optimizing the content and layout to maximize conversions.

This can either be a part of the product itself, or provided by a third-party, as long as your landing page builder offers the option to integrate with third-party A/B testing tools.

4.分析工具。

Most services offer built-in, specialized landing page analytics tools which enable you to dig into your user data.

Whether providing detailed reports, heat maps, or plain old page-views, analytics tools are essential in assessing how your landing page is doing.

现在，我们已经探索了任何着陆页构建器的四个关键组件，让我们看一下14个我们最喜欢的选项。

1.HubSpot Landing Pages

HubSpot提供了市场上最丰富，直观的着陆页建筑商之一 - 与HubSpot结合使用时，它变得更加有用free CRM. As with most things HubSpot, the landing page builder is slick, easy-to-use, powerful, and you can start using it for free.

该软件适bob电竞官方下载用于单个用户，小型团队，大型团队，甚至管理多个页面的机构。您只需在需要时添加更多付费功能即可。

For beginners, the software walks you through the process of building a fully-customized landing page, starting with one of the hundreds of tried-and-tested templates. The free version gives you access to 13 templates that are geared toward specific industries and content offers and page-level analytics to help you measure your success.

For more advanced users, there are a host of tools and technologies to play with. One of the most advanced features is the capability for personalization to individuals, utilizing your existing HubSpot contacts and data. The builder also features HubSpot's advanced analytics tools and testing software so you can optimize your page to capture as many leads as possible.

Pages are fully responsive on all devices, as you would expect, and it's possible to create professional looking pages in minutes.

Price:Starts free

Capterra Rating:4.5/5 | 3309条评论

2.Landingi

Landingi bills itself as the "landing page builder for non-programmers" -- it's all about ease-of-use, and offers more than 200 templates. The interface is drag-and-drop, which enables you to build a page in minutes. It also offers A/B split testing and optimization features.

这是一个更便宜的选择，对初学者来说是有益的选择，但是如果您正在寻找更高级的功能或可扩展性，那么高级层迅速使您无法达到更强大的工具的价格，而无需提供相同的功能。

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3.OptimizePress

OptimizePress是一个基于WordPress的着陆页构建器，具有数百个用于潜在客户生成页面，销售页面等的模板。它具有图形元素和有用的插件库，可轻松自定义，并与MailChimp或ActiveCampaign等电子邮件营销服务集成。

It operates on a one-off fee structure, which includes one year of support and updates. This means you only pay for the features you need as you grow.

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4.GetResponse

GetResponseis a good option if you want to quickly build optimized and responsive landing pages. It has a user-friendly interface and allows you to publish your page to your own domain.

Along with landing pages, you can also create webinars and email marketing campaigns. Additionally, GetResponse has built-in analytics features and the ability to add a PayPal button for easy mobile payments.

尽管它提供了直观的着陆页建设者和一个多合一的营销套件，但登陆页面并不是GetResponse专门研究的 - 但对于这个价格点来说，这对于营销人员来说仍然是一个不错的选择。

The most basic option offers email marketing and landing pages for up to 1,000 responses. If you grow beyond this point, you will have to go for the more expensive Pro tier, which offers the full landing page building capabilities.

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5.Mailchimp

Mailchimp's landing page builder, unsurprisingly, is geared towards email marketing. It's all about building pages that visually match your Mailchimp email campaigns, and enable you to easily add contacts to your existing lists.

The software is easy-to-use and offers impressive support with a ton of troubleshooting content available. The seamless integration with the Mailchimp suite is a plus if you already use the software, but landing pages are not Mailchimp's main focus, so the editor is limited. In fact, it's not much more advanced than Mailchimp's simple email creation tool.

It is good for email campaigns but a bit limited as a landing page builder. More advanced users will want to go with the optimization, testing, and analytics features of some of the other options in this list.

On the plus side, for novices, you can get a landing page built for free on the most basic tier and build up from there.

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6.Unbounce

Unbounce was one of the first dedicated landing page builders to come to market and remains one of the leaders. It features an easy-to-use drag-and-drop editor, custom plugins, mobile optimization, and the ability to add pop-ups and sticky bars.

该产品具有功能丰富 - 它提供WordPress集成，A/B测试以及SEM广告系列的动态关键字插入。尽管它不提供自己的分析工具，但可以与其他服务（如MailChimp，HubSpot或WordPress）集成在一起，以实现此目的。

总体而言，Unbounce是那里最好的工具之一 - 但它具有溢价。它受到较大的营销机构的青睐，专注于搜索引擎营销，但没有像HubSpot这样的工具的全能能力。

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7.Instapage

Instapage是登陆页面的另一个领导者，具有用户友好的拖放构建器，并且可以在不编码的情况下轻松地集成到网站中的着陆页。它是最容易使用的工具之一，它带有许多插件，以最大程度地定制，并提供了一个简单的分析工具和报告生成器。

为了优化，有热图，A/B拆分测试，用于PPC广告系列的动态关键字插入以及与Google Analytics（分析）和Facebook广告的无编码集成。对于更高级的选择，您必须以量身定价的价格与销售团队联系，但是您每月为代理机构或团队计划寻找超过175美元的价格。

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8.Squarespace

Although Squarespace is considered a website builder, not a specific landing page tool, it has all the functionality of a landing page builder -- including the benefits of hosting your site and providing you with analytics, G Suite, integration with other CRM's, and much more.

对于不需要专用着陆页构建器的所有特定优化功能的初学者来说，Squarespace是一个不错的选择。使用封面工具，可以轻松使用数百个模板和拖放工具之一创建页面。

There is a built-in analytics tool. Additionally, you can hook up Squarespace with a CRM software to use the CRM's optimization and email marketing tools on your Squarespace page.

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9.Leadpages

LeadPages is a cheaper option with a fairly easy to use drag-and-drop builder. However, the interface is a little awkward to use at times and looks a little outdated.

If you want to publish to your own URL, it's not as easy, although if you are a WordPress user there is integration with your site. Overall, it's a reasonable value option if you don't need the higher-end functionality and support of the market leaders -- but it's tricky to get the page looking exactly as you want.

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10.繁荣建筑师和优化

Another WordPress-based builder, Thrive Architect is probably the best bargain option available, especially when combined with Thrive Optimize, its optimization tool.

It offers a simple drag-and-drop builder with 250+ templates and a number of conversion elements including testimonial blocks, timers, and CTAs to choose from. This makes it a good option for a quick build at a low price.

Best of all, you can get it for life for a one-off fee.

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11.Lander

Lander targets small businesses and entrepreneurs with a rock-bottom price point and simple builder. Although it doesn't offer the best customization or advanced features like some of the others in this list, it's nonetheless a good option as a simple landing page at a low price.

The app offers over 100 SEO-optimized templates, and supports A/B split testing. It also offers a rare feature among landing page builders -- Facebook integration. Without any coding, you can build your own Facebook tabs and connect them with your account.

Pricing tiers are limited by the number of visitors and domains, so it's prohibitive to larger businesses and agencies.

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12.LaunchRock

如果您想免费快速创建高转化的着陆页，那么LaunchRock是此列表中最基本的选择。

With a focus on simple but impactful visuals, it comes with loads of customizable templates and is an effective starting point for small businesses to jump into the world of landing pages and lead generation forms. Plus, it includes promotional features for running competitions.

It lacks A/B testing and customization is limited, but the super-quick builder is perfect for those who need a landing page without all the bells and whistles, fast.

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13.KickOffLabs

KickOffLabs is based on the idea of generating leads via viral marketing campaigns -- it allows you to run appealing contests, sweepstakes, and product launches.

它本身也是一个体面的着陆页建设者，但将其营销工作重点放在病毒交通的承诺上。

The templates are mostly geared towards coupon giveaways, referral rewards and the like, so if this is something you're interested in, KickOffLabs helps you quickly and easily create a professional-looking landing page. Whether or not it will go viral -- who knows?

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14.ShortStack

Shortstack specializes in landing pages for contests, giveaways, and quizzes.

It includes email marketing tools to run the competitions and keep contact with participants. The drag-and-drop builder is focused on speed and offers a multitude of templates.

With built-in analytics, you can keep track of your campaigns. Plus, integrations with email services like Mailchimp make it easy to store the leads you collect.

You can build all the pages you want with the free tool, and upgrade at any time for additional features and tools.

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15.ConvertFlow

ConvertFlow is a fantastic option when you need both the power of an easy visual builder as well as more complex features suxh as multi-page forms, conditional logic, and automation.

You can have prospects skip steps based on previous actions, add automation for list segmentation, run custom code for event tracking and retargeting, and increase conversion rates by providing a personalized experience. Best of all, itintegrates with CRMs, allowing you to get a comprehensive understanding of your leads' behavior.

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16.involve.me

With this tool, you can create landing pages without a developer and either host them as standalone pages or as part of your existing website.

One powerful feature of involve.me is the ability to get data from partial submissions that can lead you to conversion optimization insights. In addition, the software comes with the ability to create automated drip sequences to collected leads.

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有很多工具可用于建造着陆页，但最终归结为适合您的特定目的。

If you're looking for a user-friendly landing page builder that integrates all your customer data and analytics tools from HubSpot's market-leading software suite, get started with HubSpot Landing Pages today.

编者注：该帖子最初于2019年5月发表，并已更新以进行全面性。